Marketing Plan Completion
Autor: ejsalacup06 • March 22, 2015 • Term Paper • 809 Words (4 Pages) • 885 Views
Appendices
Illustrations
Appendix A
Implementation
Figure 13.1
MARKETING PLAN COMPLETION | Start Date | End Date | Budget | Department |
Sampling Techniques | 10/23/14 | 10/13/15 | P 300, 000. 00 | Marketing Department |
Tradeshow #1 | ` 10/20/14 | 12/20/14 | P 106, 000. 00 | Advertising |
Tradeshow #2 | “ | “ | ||
Tradeshow #3 | “ | “ | ||
Exhibit | “ | 03/27/15 | P 75, 000. 00 | “ |
Internet Promotion | 10/25/14 | 10/13/15 | P 100, 400. 00 | “ |
PRODUCT INTERMEDIATION | “ | |||
Robinsons Mall (San Nicolas) | 11/05/14 | 11/20/15 | P 150, 000. 00 | “ |
K-Servico Ilocos | “ | “ | P 120, 000. 00 | “ |
DIRECT MARKETING | ||||
Coupons | 10/20/14 | 10/20/14 | P 28, 000. 00 | Marketing Department |
TV Ads (Ilocos Only) | 11/20/14 | 03/20/15 | P 115, 000. 00 | “ |
Radio Ads (Ilocos Only) | 11/20/14 | 11/20/15 | P 30, 000. 00 | “ |
TOTAL PROMOTIONAL EXPENSES | P1, 024, 400. 00 | |||
DIRECT COSTING | ||||
Trucking | 11/05/14 | 11/05/15 | P 180, 000. 00 | “ |
Rental #1 LaoagBranch | 11/05/14 | 11/05/15 | P 50, 000. 00 | “ |
Rental #2 Quezon City Branch | 11/05/14 | 11/05/15 | P 80, 000. 00 | “ |
Communication Development | 11/05/14 | 11/05/15 | P 60, 000. 00 | Communications Dept. |
TOTAL: | P 370, 000. 00 | |||
INDIRECT COSTING | ||||
Supplies and Materials | 11/05/14 | 11/05/15 | P 75, 000. 00 | Quality Control Dept. |
Utilities | “ | “ | P 200, 000. 00 | “ |
Licenses Expense | 10/20/14 | 10/13/15 | P 50, 000. 00 | Marketing Dept. |
SALARIES EXPENSE | ||||
Internet Developer | 10/25/14 | 10/13/15 | P 175, 000. 00 | |
Technology Analyst | 10/25/14 | 10/13/15 | P 60, 000. 00 | |
TOTAL: | P 560, 000. 00 | |||
Other Future Operating Expenses | 10/25/14 | 10/13/15 | P 45, 600. 00 | |
OVER-ALL TOTAL EXPENSES | P 2, 000, 000. 00 |
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