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Last update: February 20, 2015
  • Lg's Marketing Plan (vietnamese)

    Lg's Marketing Plan (vietnamese)

    GIỚI THIỆU CHUNG LG Tập Đoàn - LG Electronics là một trong những thương hiệu nổi tiếng nhất tại Hàn Quốc và trên thế giới. Được thành lập năm 1958, LG Electronics là công ty điện tử đầu tiên của Hàn Quốc, qua nhiều giai đoạn phát triển không ngừng cùng những bước đột phá lớn, LG Electronics trở thành một công ty có quy mô toàn cầu với 77 chi nhánh và hơn 72.000

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    Essay Length: 400 Words / 2 Pages
    Submitted: March 21, 2011 Autor: viki
  • Business Plan - Travel Agency

    Business Plan - Travel Agency

    Travel agency Although their are numerous online travel services a traditional Travel agent is as much an important part of the trip as comfort is to traveling! The role of a travel agent has been increasing with the times and today most people are dependent on them for executing most of their travel plans so that they can rest easy and just enjoy their trip. It is the responsibility of the travel agent to help

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    Essay Length: 503 Words / 3 Pages
    Submitted: March 28, 2011 Autor: viki
  • Pfizer Health Care Professional Resource Center

    Pfizer Health Care Professional Resource Center

    Health Care Professional Resource Center This product information is intended only for residents of the United States. Pfizer's Resource Center for Health Care Professionals offers information, tools, and materials to assist you in developing your medical career and optimizing your patient care. Career Development Coming soon in this section, you'll find helpful information to help you grow and manage your career in health care. Outreach and Patient Assistance Pfizer is committed to helping you give

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    Essay Length: 1,168 Words / 5 Pages
    Submitted: March 29, 2011 Autor: antoni
  • Travel Centers of America

    Travel Centers of America

    Executive Summary: The following is an analysis of the Travel Centers of America (TA) and recommended best investment strategies as Trifthorn Capital pertains to additional investment opportunities. Based on HPT-TA deal structures and where we believe our investors to be headed we recommend the following actions: • Holding New-TA stocks you received in the spinoff • Buying shares in New-TA in addition to the stocks received from spinoff In this memo, we would analyze the

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    Essay Length: 716 Words / 3 Pages
    Submitted: March 29, 2011 Autor: Antonio
  • Guitar Center and the Guitar Industry

    Guitar Center and the Guitar Industry

    Guitar Center and the Guitar Industry A market which is monopolistically competitive contains many firms that produce similar goods or services but maintain some independent control over their individual price. The guitar industry is monopolistically competitive with the leading business's concentration ratio being less than seventy percent of the overall market. Excluding the many small business competitors, the leading fifty businesses compose about forty-five percent of the market. In this type of market the combined

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    Essay Length: 1,434 Words / 6 Pages
    Submitted: March 30, 2011 Autor: viki
  • Kraft Foods Marketing Plan

    Kraft Foods Marketing Plan

    Kraft Foods Marketing Plan Team D Craig Bishop, Sarah Houle, Veronica Rogers, Jamie Turner and Serena Weems Marketing/MKT421 March 28, 2011 Instructor Creig Foster Marketing Plan Kraft Foods Overview Kraft Foods is the number one food company in the United States and the second largest food company in the world. Kraft's beginnings date back to 1903 in Chicago as a wholesale cheese business delivering its products with a rented horse and wagon. Presently headquartered in

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    Essay Length: 1,337 Words / 6 Pages
    Submitted: March 30, 2011 Autor: simba
  • Ergonomics and Its Effect on Employee Productivity in Call Center

    Ergonomics and Its Effect on Employee Productivity in Call Center

    What is ergonomics? Most people have heard of ergonomics and think it is something to do with seating or with the design of car controls and instruments. It is...but it is much more! Ergonomics is the application of scientific information concerning humans to the design of objects, systems and environment for human use. Ergonomics comes into everything which involves people. Work systems, sports and leisure, health and safety should all embody ergonomics principles if well

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    Essay Length: 1,016 Words / 5 Pages
    Submitted: March 31, 2011 Autor: simba
  • Human Resource Planning - Pearl Engineering Company

    Human Resource Planning - Pearl Engineering Company

    Case: Human Resource Planning - Pearl Engineering Company Pearl Engineering Company, a large heavy engineering unit laid great emphasis on the selection of Senior Supervisors. For this purpose the Senior Supervisors were not only selected from within the organisation but also, every alternate year a batch of ten young engineers was inducted. The selection process comprised of an all-India advertisement, a written test and an interview. The selected engineers had to undergo training for two

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    Essay Length: 389 Words / 2 Pages
    Submitted: March 31, 2011 Autor: andrey
  • Sample Business Plan

    Sample Business Plan

    Foreword This sample business plan was prepared by Craig Gonzales, undergraduate student, and by Dewey E. Johnson, Ph.D., Professor of Management and Director, Small Business Institute, Sid Craig School of Business, California State University, Fresno. The purpose is to provide a format for a simple business plan to test the feasibility of a business idea. The data sources such as the International Premium Ice Cream Institute and locations such as Valley City are fictitious and

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    Essay Length: 2,899 Words / 12 Pages
    Submitted: April 1, 2011 Autor: antoni
  • Marketing Plan - Coca-Cola Company

    Marketing Plan - Coca-Cola Company

    The following marketing plan forms the basis for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company's strategic goals. "Bubble Buzz" will be marketed as a unique functional drink while striving to reinforce the company's status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of

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    Essay Length: 6,402 Words / 26 Pages
    Submitted: April 1, 2011 Autor: moto
  • Blue Dog - Enterprise Resource Planning

    Blue Dog - Enterprise Resource Planning

    Blue Dog, Ins The advancements in information technology (IT) are helping companies across the world to achieve a competitive upper hand in today's global and dynamic business world. The demand to divide up massive amounts of information successfully and proficiently has compelled the expansion of integrated information systems between departments, satellite branches, customers, and raw material suppliers. Enterprise resource planning (ERP) systems is a good case of the most tactical tools a company can utilize.

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    Essay Length: 969 Words / 4 Pages
    Submitted: April 3, 2011 Autor: simba
  • Business Plan - Buster's Convenience Store

    Business Plan - Buster's Convenience Store

    Executive Summary This business plan outlines the proposed expansion of Buster's Convenience Store from a one-store to a two-store operation. Buster's is a convenience store based in the lobby of the Cameron Building, a large office building in the town of Bellevue. Bellevue's population as of the 2010 census was 50,137. This is a growth of 13% since the 2000 census and due to the expanding economy in the civilian sector it is expected to

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    Essay Length: 2,387 Words / 10 Pages
    Submitted: April 3, 2011 Autor: andrey
  • Marketing Plan for Starbucks

    Marketing Plan for Starbucks

    1. COMPANY DESCRIPTION Starbucks is the largest coffeehouse company in the world. It was founded by three very unusual entrepreneurs, an English teacher Jerry Baldwin, History teacher Zev Siegel and a Writer Gordon Bawker. They came with this brilliant idea of getting into the coffee business inspired by an entrepreneur who sold high quality coffee beans and equipments, named Alfred Peet. The first Starbucks store was opened in Pike Market Place in Seattle on March

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    Essay Length: 6,860 Words / 28 Pages
    Submitted: April 4, 2011 Autor: andrew
  • McBride Financial Services - Marketing Plan

    McBride Financial Services - Marketing Plan

    Marketing Plan – McBride Financial Services McBride Financial Services is looking to increase their business as they move into the financial service providing section lending. Based on their website they have a marketing plan put together to target a specific group along with how they plan to advertise in order to get their name and services out to the public. McBride has a good plan for moving forward in their marketing plan; however there are

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    Essay Length: 715 Words / 3 Pages
    Submitted: April 6, 2011 Autor: Antonio
  • Individual Change Management Plan - Tencent Holdings Limited

    Individual Change Management Plan - Tencent Holdings Limited

    Individual Change Management Plan Tencent Holdings Limited Menu : Executive Summary …………………………………………………………………………….P.3 Introduction……………………………………………………………………………………….P.4 Implementation Plan …………………………………………………………………………….P.6 Communication plan …………………………………………………………………………….P.11 Potential Hindrance and Overcoming Resistance Strategy ……………………………….P.12 Change Management Plan's Milestone, Measurement…………………………………….P.13 Rewards………………………………………………………………………………………….P.14 Risk Management ……………………………………………………………………………….P.16 Conclusion ……………………………………………………………………………………….P.16 References ……………………………………………………………………………………….P.17 Executive Summary: Tencent Holdings Limited (SEHK 00700) is the leading provider of Internet and mobile & telecommunications value-added services in China. Tencent Holdings Limited ("Tencent") is a Chinese-Hong Kong based Corporate, which is providing value-added Internet,

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    Essay Length: 3,178 Words / 13 Pages
    Submitted: April 8, 2011 Autor: viki
  • Carrefour Plans to Sell Japan Stores

    Carrefour Plans to Sell Japan Stores

    Carrefour Plans to Sell Japan Stores; Divestiture Could Raise As Much as $400 Million Amid Difficulties in Europe Robert Guy Matthews and Jason Singer. Wall Street Journal. (Eastern edition). New York, N.Y.: Oct 12, 2004. pg. A.3 Abstract (Summary) The Carrefour Japan stores could fetch as much as $400 million, including the huge parcels of real estate occupied by Carrefour's hypermarkets -- sprawling stores selling a wide array of groceries and general merchandise -- according

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    Essay Length: 1,038 Words / 5 Pages
    Submitted: April 10, 2011 Autor: andrey
  • Sci 241 - My Plan for Better Health

    Sci 241 - My Plan for Better Health

    My Plan For Better Health Axia College - Sci241 My Plan For Better Health In my family individuality is a prized virtue. Everyone in my family is unique to say the least, but that is not to say that we do not all share some things in common; easy to get along with yet stubborn as can be, pride in our surname and our heritage, a few strong Scandinavian features, and -- degenerative bone disease.

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    Essay Length: 2,256 Words / 10 Pages
    Submitted: April 10, 2011 Autor: simba
  • Business Plan : Fashion Consultancy

    Business Plan : Fashion Consultancy

    Think of it as an introduction to your business. Therefore, your business plan's executive summary will include summaries of: • a description of your company, including your products and/or services • your mission statement • your business's management • the market and your customer • marketing and sales • your competition • your business's operations • financial projections and plans The executive summary will end with a summary statement, a "last kick at the can"

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    Essay Length: 2,820 Words / 12 Pages
    Submitted: April 11, 2011 Autor: andrey
  • Egg Boat Marketing Plan

    Egg Boat Marketing Plan

    Egg Boat Marketing Plan Developing, writing and implementing a successful Marketing Plan starts with solid Industry and Market Analysis this concludes with an implementable Marketing Programs and Marketing Strategy. A Marketing Plan is not developed and implemented independently; it should be developed in close coordination with a Business Plan Products and Services Section which ultimately is implemented through the company's Sales and Strategic Plans. Sierra Boat Company is an existing industry that wants to create

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    Essay Length: 6,931 Words / 28 Pages
    Submitted: April 11, 2011 Autor: viki
  • Environmental and Laundry Services - Reward and Recognition Plan - Fy 2011

    Environmental and Laundry Services - Reward and Recognition Plan - Fy 2011

    Environmental and Laundry Services Reward and Recognition Plan - FY 2011 Purpose The purpose of the Reward and Recognition Process is to recognize and reward hourly employees who meet key focus behaviors that enhance the work environment. Objectives  Reward and recognize key focus behaviors in a positive and tangible manner.  Show employees that we care about them.  Encourage employees to follow key focus behaviors.  Provide positive reinforcement and encourage having fun

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    Essay Length: 311 Words / 2 Pages
    Submitted: April 12, 2011 Autor: rita
  • Marketing Plan for Hotel Ibis in Tianjin - China

    Marketing Plan for Hotel Ibis in Tianjin - China

    1. EXECUTIVE SUMMARY Ibis is one of economy hotel brand of Accor Group which is the European leader and world wide group and has a unique position with nearly 4000 hotels from economy to upscale. As a world player in the economy hotel sector, ibis is the European pioneer and leader in its market. Since inaugurating its first hotel in 1974, ibis has earned a worldwide reputation for excellent services at very competitive prices based

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    Essay Length: 10,113 Words / 41 Pages
    Submitted: April 12, 2011 Autor: moto
  • Environmental Assessment, Planning, and Auditing

    Environmental Assessment, Planning, and Auditing

    Week One: Environmental Assessment, Planning, and Auditing Details Due Points Objectives 1.1 Identify elements of the marketing plan and the marketing audit. 1.2 Assess marketing approaches and orientations across sectors, industries, and marketplaces. 1.3 Produce situation and SWOTT analyses. Readings Read Ch. 1–3 & 22 of Marketing. Participation Participate in class discussion. 4 of 7 days 2 Discussion Questions Respond to weekly discussion questions. Day 3 2 Nongraded Activities and Preparation Review the University of

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    Essay Length: 1,423 Words / 6 Pages
    Submitted: April 13, 2011 Autor: viki
  • Business Plan - Fast Food Industry in Bangladesh

    Business Plan - Fast Food Industry in Bangladesh

    Project Proposal on Campus fast food shop Entrepreneurship and Business Project Development F-306 Prepared for Pallabi Siddiqua Lecturer Department of Finance University of Dhaka Prepared by Reshma Nowreen Roll #001 Marzia Sharmin Roll #097 Nusrat Jahan (Group Leader) Roll #110 Mohsina Nusrat Roll #140 Esmot Ara Benta Akkas Roll #141 BBA 11th batch Department of Finance University of Dhaka November 17, 2008 November 17, 2008 Pallabi Siddiqua Lecturer Department of Finance University of Dhaka. Subject:

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    Essay Length: 9,597 Words / 39 Pages
    Submitted: April 14, 2011 Autor: antoni
  • Enterprise Resource Planning

    Enterprise Resource Planning

    ERP (Enterprise Resource Planning) is one of the main business systems that has been implemented widely across a lot of in organizations and industries. It is not just a software, it is both software and organization strategies that use the ERP system. ERP system has helped in integration in many deferent fields such as resource planning, operational control, and management control. ERP system has a variety of modules that improve the activities and process within

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    Essay Length: 672 Words / 3 Pages
    Submitted: April 14, 2011 Autor: andrey
  • Marketing Mix - a Strategic Tool That Organizations Use to Predict a Marketing Plan

    Marketing Mix - a Strategic Tool That Organizations Use to Predict a Marketing Plan

    Marketing Mix Marketing mix is a strategic tool that organizations use to predict a marketing plan of achievement (2009). Organizations concentrate on marketing because it is the link to creating a plan that will work for the success of selling a product or service. Progressive is one company that has used the marketing mix tool to satisfy their target market. The marketing mix consists of four elements, product, place, price, and promotion, and this paper

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    Essay Length: 1,117 Words / 5 Pages
    Submitted: May 23, 2011 Autor: TBSCRUGGS

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