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Environmental Assessment, Planning, and Auditing

Autor:   •  April 13, 2011  •  Study Guide  •  1,423 Words (6 Pages)  •  1,639 Views

Page 1 of 6

Week One: Environmental Assessment, Planning, and Auditing

Details Due Points

Objectives 1.1 Identify elements of the marketing plan and the marketing audit.

1.2 Assess marketing approaches and orientations across sectors, industries, and marketplaces.

1.3 Produce situation and SWOTT analyses.

Readings Read Ch. 1–3 & 22 of Marketing.

Participation Participate in class discussion. 4 of 7 days 2

Discussion Questions Respond to weekly discussion questions. Day 3 2

Nongraded Activities and Preparation Review the University of Phoenix Material: Marketing Audit Overview located on your student website.

Bio Please share your bio in our "Getting Acquainted" thread in the Chat forum

Week Two: Market Research and Forecasting

Details Due Points

Objectives 2.1 Outline a market research plan.

2.2 Forecast market potential and future demand.

Readings Read Ch. 5 & 8 and the Sales Forecasting Techniques section in Ch. 9 of Marketing.

Participation Participate in class discussion. 4 of 7 days 2

Discussion Questions Respond to weekly discussion questions. Day 3 2

Learning Team Complete a Team Charter and post it to the thread I provide in each Learning Team forum Day 7

Learning Team Instructions

Case Study One Resources: The following case studies available in Strategic Marketing Problems:

• Zenith Pet Foods, Inc. in Ch. 4

• Qingdao Haier Ltd. in Ch. 5

• Peace Memorial Hospital in Ch. 5

• Amber Inn & Suites, Inc. in Ch. 6

• AssociationPower.Com in Ch. 9

• A.1. Steak Sauce in Ch. 10

• Peak Garage Door, Inc. in Ch. 7

Determine, as a team, the case study you are using for the case study due in Week Three.

Read the case chosen by your Learning Team.

Prepare a situation analysis, as an individual, that incorporates secondary research and includes a SWOTT analysis.

• A situation analysis evaluates the overall market

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