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Last update: February 17, 2015
  • Understanding the Voice of Customers at Larosa’s Pizzerias

    Understanding the Voice of Customers at Larosa’s Pizzerias

    Surname Name: Instructor: Course: Date: Quality in Practice: Understanding the Voice of Customers at Larosa’s Pizzerias Summary Larosa Pizzerias is a pizza restaurant that was established in 1954. It grew to a chain of pizzerias with 54 stores located in Cincinnati, Ohio, Northern Kentucky as well as southern Indiana. The hotel offered full services in dine-in, take away as well as home delivery. The business adopted a development strategy with no positive outcomes for 3

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    Essay Length: 1,040 Words / 5 Pages
    Submitted: September 14, 2016 Autor: maurine
  • Loyalty Programs Essay

    Loyalty Programs Essay

    Topic 3. The perks and benefits of a loyalty program In a reward point economy, customers spend to receive rewards, incentives and product updates. In a retail industry where there may appear to be little differentiation in product offerings, a good loyalty program may influence store choices. Retailers however may have an uphill battle in their quest to offer differentiated customer service as consumers are becoming more wary of joining yet another loyalty program. Essay

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    Essay Length: 1,107 Words / 5 Pages
    Submitted: September 16, 2016 Autor: Samantha Lind
  • Customer Value Project: Amazon

    Customer Value Project: Amazon

    CV TEAM PROJECT: AMAZON Nova Southeastern University Wayne Huizenga Graduate School of Business & Entrepreneurship Assignment for Course: MKT 5200: Customer Value Submitted to: Dr. Bill Johnson Submitted by: Chenae Carter Susanna Ruiz-Achong Amanda Velazquez Alexander Villada Date of Submission: June 26, 2016 Title of Assignment: Customer Value Team Project: Amazon CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully

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    Essay Length: 4,493 Words / 18 Pages
    Submitted: September 18, 2016 Autor: Susie Ruiz-Achong
  • How to Advertise to Customers

    How to Advertise to Customers

    IX. DIY A. How to advertise to customers. 1. Website a. Have a DIY section on their website that can answer all questions customers may have. b. Advertise the DIY section on their front page. It should stand out once the customers open their web link. c. Simple floors should also have videos on how customers should proceed with the flooring on their website under the DIY section. 2. Social Media Outlets a. Simple Floors

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    Essay Length: 807 Words / 4 Pages
    Submitted: October 13, 2016 Autor: yg1224
  • Why It Is Important for Any Company to Have All Information About the Marketplace, Government and Customers Before Creating a Marketing Plan?

    Why It Is Important for Any Company to Have All Information About the Marketplace, Government and Customers Before Creating a Marketing Plan?

    Why it is important for any company to have all information about the marketplace, government and customers before creating a marketing plan? The marketplace is the economic system through which different companies compete with each other to sell products. If a company has information about the marketplace, they can better understand which competing products are already available to consumers, and potentially exploit their weaknesses in order to gain market share. They may also better understand

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    Essay Length: 284 Words / 2 Pages
    Submitted: October 14, 2016 Autor: Liz Storm
  • Companies Have Powerful Technologies for Understanding and Interacting with Customers

    Companies have powerful technologies for understanding and interacting with customers, yet most still depend on mass media marketing to drive impersonal transactions. To compete, companies must shift from pushing individual products to building long-term customer relationships. The marketing department must be reinvented as a “customer department” that replaces the CMO with a chief customer officer, makes product and brand managers subservient to customer managers, and oversees customer-focused functions including R&D, customer service, market research, and

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    Essay Length: 1,013 Words / 5 Pages
    Submitted: October 18, 2016 Autor: chdsumit
  • Customer Relationship Management

    Customer Relationship Management

    BBDT3203 CUSTOMER RELATIONSHIP MANAGEMENT INTRODUCTION Customer relationship management (CRM) is a term that enables companies to manage and analyse the relationships and interactions with current and future potential customers by strategies, technologies and practices. CRM is also a strategy that uses to manage the data throughout the lifecycle of the customer, with the aims of the company to enhancing in customer retention, boost the sales growth of the company brand, and business relationships with every

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    Essay Length: 3,242 Words / 13 Pages
    Submitted: November 5, 2016 Autor: Jia Huan
  • Rural Customer Satisfection of Telecoms in Bangladesh

    Rural Customer Satisfection of Telecoms in Bangladesh

    A Quantitative Report on Beverage Consumption Behavior of Sub-Urban Residents of Bangladesh; with special reference to Ashulia and Savar Thanas of Dhaka City. ________________ A Quantitative Report on Beverage Consumption Behavior of Sub-Urban Residents of Bangladesh; with special reference to Ashulia and Savar Thanas of Dhaka City. Prepared for Dr. Jasmine Jaim Course instructor Research Methodology Prepared by Md. Imran Hossain Sajib Class ID: 1141 Batch: 21st Date:29 October 2016 Executive summary The village customers,

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    Essay Length: 2,175 Words / 9 Pages
    Submitted: November 17, 2016 Autor: sajib155592
  • Career Connections: Customer Relations and Satisfactions

    Career Connections: Customer Relations and Satisfactions

    Career Connections: Customer Relations and Satisfactions Mónica R. Mirandés González MKT/571 September 21, 2016 Dr. Carmen Bonilla Quianes ________________ Career Connections: Customers Relations and Satisfaction The customer profile is a key factor while developing a marketing plan. In the accounting and tax preparation services the customer profile is very wide. This services have to be provided to basically every single person. The law requires all citizen to file tax returns the fifth teen of the

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    Essay Length: 484 Words / 2 Pages
    Submitted: November 29, 2016 Autor: mmirandes
  • Biore’s Marketing Strategy Analysis and Customer Survey

    Biore’s Marketing Strategy Analysis and Customer Survey

    BIORE’S MARKERTING STRATEGY ANALYSIS Biore’s Marketing Strategy Analysis and Customer Survey Group 3 TrầnThiệnKhang An LêThị Kim Dung Nguyễn Minh Hòa Lê Nhật Hoàng Nam Đặng Lê Tịnh Quyên PMk-DH41ISB-3 NguyễnThị Mai Trang June 6th, 2016 Table of Contents Segmentation Differentiation and Positioning Marketing Mix Product Price Promotion Place Competitor Oppoturnity Weakness Recommendation References Appendix A Appendix B ________________ Segmentation Biore’s facial cleanser is a skincare product. As a result, the most effective and common

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    Essay Length: 4,463 Words / 18 Pages
    Submitted: November 30, 2016 Autor: nhatpq1997
  • The Study on the Factors Affecting Purchasing Decision of Customer of Tata Bolt and Tata Zest Cars at Agartala by Niladri Motors, Agartala

    The Study on the Factors Affecting Purchasing Decision of Customer of Tata Bolt and Tata Zest Cars at Agartala by Niladri Motors, Agartala

    The study on the factors affecting purchasing decision of customer of TATA BOLT and TATA ZEST Cars at Agartala by Niladri Motors, Agartala A Dissertation Report Submitted to the Tripura University in partial fulfillment of the requirement for the degree of Bachelors of Business Administration. Under the Guidance of Submitted By: Mr. Tamal Chaudhuri Santanu Saha Assistant Professor BBA 6th Semester BBA/VI/07/13 TRIPURA UNIVERSITY (A Central University) H:\tripura uni.gif Department of Business Management Tripura University

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    Essay Length: 7,249 Words / 29 Pages
    Submitted: December 18, 2016 Autor: santanu saha
  • Huangpu Customs - Organization Behavior

    Huangpu Customs - Organization Behavior

    PartⅠ: Background It is 8:45 in the morning; the customs declaration hall is still quiet. Usually at this moment in the other days of a week, the declaration hall would be crowed with people. All the customs declarers know that the Clearance Section(通关科) would hold their weekly meeting on Wednesday, a tradition that last for many years. This is one of the subordinated customs of the Huangpu Customs(黄埔海关), located in the western part of Dongguan,

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    Essay Length: 2,954 Words / 12 Pages
    Submitted: December 19, 2016 Autor: kwillwang
  • Thinking Beyond Customer

    Thinking Beyond Customer

    THINKING BEYOND CUSTOMERS for SUSTAINABILITY (brief note) -Dr Subhash Rastogi dr_rastogi@btbt.co.in Director, BT & BT Mgt Consultancy P Ltd, Hyd., India BUSINESS AS USUAL OF RECENT PAST: Ever since the business era started, all industries have primarily focused all their efforts, ideas, creativity, resources etc. in producing Products and Services, which were primarily taking care of the two most important Stakeholders in the business. Foremost are the Investors, who invest their money in the business

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    Essay Length: 719 Words / 3 Pages
    Submitted: January 2, 2017 Autor: rastogi
  • Thinking Beyond Customer

    Thinking Beyond Customer

    THINKING BEYOND CUSTOMERS for SUSTAINABILITY (brief note) -Dr Subhash Rastogi dr_rastogi@btbt.co.in Director, BT & BT Mgt Consultancy P Ltd, Hyd., India BUSINESS AS USUAL OF RECENT PAST: Ever since the business era started, all industries have primarily focused all their efforts, ideas, creativity, resources etc. in producing Products and Services, which were primarily taking care of the two most important Stakeholders in the business. Foremost are the Investors, who invest their money in the business

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    Essay Length: 719 Words / 3 Pages
    Submitted: January 2, 2017 Autor: rastogi
  • Case Study Nashville Custom Guitar

    Case Study Nashville Custom Guitar

    Ankhbayar Baasandorj IT50800, Professor Ali Alavizadeh 26 January 2017 Assignment 2 Nashville Custom Guitar Nashville Custom Guitar (NCG) are satisfied with themselves to making the building and structure of idiographic, handmade guitars based on customer’s specifications. NCG company is small-sized production plant although pay full attention on higher quality production. Taking into each guitar subtle consideration is resulted in the finished product, guarantee in magnificence and sound with quality. These 7 major steps in the

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    Essay Length: 542 Words / 3 Pages
    Submitted: February 1, 2017 Autor: Ankhbayar
  • Fir - Customer Relationship Management

    Fir - Customer Relationship Management

    1. Even though the complete survey is not included in the case, summarize how the closed-ended and open-ended questions provided valuable customer insight for FIR. The valuable customer insight show FIR their strength and weakness. Strength: According to the survey, FIR’s online banking is simple and easy to use. The customers are happy that they can do financial transaction anywhere and anytime as they’d like since it’s online based, for example, paying bills, transferring money

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    Essay Length: 440 Words / 2 Pages
    Submitted: March 6, 2017 Autor: Ploygampetch Chiu
  • Starbucks: Delivering Customer Service

    Starbucks: Delivering Customer Service

    The foundation of Starbucks was the idea, “third place,” and in its founder’s leadership, partner and customer satisfactions are the key to creating a welcoming environment that can be perceived as the “third place.” Christine Day, an executive of Starbucks, through analyzing Starbucks’ market research data, discovered that Starbucks customer satisfaction rate wasn’t as high as they had expected. With this fact, Day is deciding whether or not to make an additional $40 millions annual

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    Essay Length: 590 Words / 3 Pages
    Submitted: March 7, 2017 Autor: Charlene Fang
  • Analyse and Evaluate Factors That Affect Customer Satisfaction with Hotel Stays and the Effect These Factors Have on Hotel-Management Strategies

    Analyse and Evaluate Factors That Affect Customer Satisfaction with Hotel Stays and the Effect These Factors Have on Hotel-Management Strategies

    Direct Entry Program Research Preparation and Practice Research Assignment Student Name: Ding jie Student ID: 5022867 Class: 3D Score required: Diploma/Bachelor 6.0 □ 6.5 □ 7.0 □ Master/Doctorate 6.5 □ 7.0 □ Teacher: Ingrid Prescribed word length: 2000 Actual word length: 1818 Date due: 02/12/2016 Date submitted:02/12/2016 Referencing Style: APA □ Harvard ☐ Assignment Topic: __Analyse and evaluate factors that affect customer satisfaction with hotel stays and the effect these factors have on hotel-management strategies

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    Essay Length: 2,199 Words / 9 Pages
    Submitted: March 12, 2017 Autor: Jam Ding
  • Big Smile Dental Clinic Customer Service Plan

    Big Smile Dental Clinic Customer Service Plan

    Yunjue li CUSTOMER SERVICE PLAN [键入公司名称] Big Smile Dental Clinic Customer service plan Yunjue Lir 2015/3/28 ________________ Customer service case study 1. As the customer service manager, how would you handle Mrs. Johnson’s complaint? According to the situation described in the case study, a range of resolutions will be provided below to handle Mrs. Johnson’s complaint. 1. Listen carefully what Mrs. Johnson’s story. 2. Ask question and show your concerns to her, put yourself in

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    Essay Length: 658 Words / 3 Pages
    Submitted: March 19, 2017 Autor: Batool
  • Providing Low-Quality Food for Customers of the Fast Food Industry

    Providing Low-Quality Food for Customers of the Fast Food Industry

    City university of Seattle Banking academy of Vietnam Business Ethics Research Paper Providing low-quality food for customers of the fast food industry Course: Ethics and Leadership Lecture: Daniel Hammes Student name: Phan Thi Huong Ly Student ID: 30110710 Date: January 15th 2017 Abstract Ethics of applications fast food industry is considered as one of the most important topic that is worthy research in the field of marketing and production. In this article, I refer to

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    Essay Length: 2,428 Words / 10 Pages
    Submitted: March 23, 2017 Autor: Ly Hương
  • How Leadership Helped Create Customer Centric an Organizational Culture at Southwest Airlines

    How Leadership Helped Create Customer Centric an Organizational Culture at Southwest Airlines

    How leadership helped create customer centric an organizational culture at Southwest airlines In a 2013 in depth interview, legendary founder and long-time former CEO Herb Kelleher talked about the organizational culture he helped create at Southwest Airlines. The discount carrier is well known for its unique culture. This culture was ingrained from its inception by founders who wanted to create an affordable, customer centric business. Rather than focus directly on the customer, Southwest came up

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    Essay Length: 1,084 Words / 5 Pages
    Submitted: April 22, 2017 Autor: guidomba
  • Mum’s the Word Custom Homecoming Mums

    Mum’s the Word Custom Homecoming Mums

    Business Plan “Mum’s the Word Custom Homecoming Mums” Shelia Hill TABLE OF CONTENTS ● EXECUTIVE SUMMARY ● SECTION I: BUSINESS DESCRIPTION A. Business Concept B. Business Name C. Goals D. Industry Analysis E. Form of Ownership F. Facility Requirements G. Opening Date H. Legal Requirements ● SECTION II: MARKETING PLAN A. Geographic Market B. Customer Profile C. Potential Customers D. Market Penetration E. Competitive Analysis F. Pricing G. Promotion ● SECTION III: MANAGEMENT PLAN A.

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    Essay Length: 3,683 Words / 15 Pages
    Submitted: May 13, 2017 Autor: shantonia
  • To Determine the Most Appropriate Customer Segment to Be Targeted by ontela

    To Determine the Most Appropriate Customer Segment to Be Targeted by ontela

    ONTELA PICDECK –A Case Analysis Objective: To determine the most appropriate customer segment to be targeted by Ontela. Case Facts: * In April 2008, Joe Levy, Director of Career Marketing for Ontela was considering how to position the company’s first offering, “PicDeck.” PicDeck is a technology service that allows wireless subscribers to seamlessly transfer pictures from their mobile devices to their computer, email, inbox and other networking devices and services. * It has two ranges

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    Essay Length: 1,056 Words / 5 Pages
    Submitted: May 21, 2017 Autor: Gunasekhar Chowdary
  • Starbucks - Delivering Customer Value

    Starbucks - Delivering Customer Value

    STARBUCKS: DELIVERING CUSTOMER VALUE Introduction: The extraordinary success of Starbucks in the early 1990s can be attributed to the most important factor which was Schultz’s (Founder) long term vision of the Starbucks as a brand which would make the customer the center of its success and would change their coffee drinking experience by creating a “third place” in addition to home and work where people could go and relax or be by themselves. The most

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    Essay Length: 1,334 Words / 6 Pages
    Submitted: June 9, 2017 Autor: azkhan
  • Customer Benefit Package

    Customer Benefit Package

    Supply Management Training - Operations Management Assignment #1, Course Marks: 10% Customer Benefit Package Background information: Many goods and services are "bundled" in a certain way to provide value to customers. This not only enhances what customers receive, but can also differentiate the product from competitors. Such a bundle is often called a customer benefit package. A customer benefit package (CBP) is a clearly defined set of tangible (goods) and intangible (service) features that the

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    Essay Length: 2,085 Words / 9 Pages
    Submitted: July 18, 2017 Autor: e.hoque

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