Customer Loyalty Free Term Papers
Last update: February 17, 2015-
Case Study: Should You Listen to the Customer?
This case is based on Delacroix, a modern dance troupe based in New York that had five companies touring the U.S. and Canada. Despite the stagnant economy, Delacroix was growing at a healthy pace, in part because of its policy of keeping ticket prices reasonably low. Marketing's role has been limited till then but Natalia the chief executive thought that a change was in order and the company needed better marketing to support its expansion
Rating:Essay Length: 1,469 Words / 6 PagesSubmitted: November 28, 2012 -
The Customers' Satisfaction of Fairwood
To give recommendation for the Fairwood to improve service quality from customers’ aspect. 3. Objectives (Usually no more than 4): 1. Understanding the background of the Fairwood in Tin Shui Shopping Centre. 2. Investigating the expectation and satisfaction of Fairwood’s service quality from customers’ point of view. 3. Finding out the issue of Fairwood and give the recommendation 4. Context (Why is this worthy of study?) (200 - 250 words maximum) Nowadays, service quality is
Rating:Essay Length: 318 Words / 2 PagesSubmitted: December 1, 2012 -
Ebay: The Customer Marketplace
Case: eBay: The Customer Marketplace The protagonist is Meg Whitman and her main objectives include: helping small sellers not feel intimidated by the presence of large companies, keeping the flea market feel despite the global expansion eBay has accomplished, and growing the company to increase share price for shareholders. Meg Whitman has to make several decisions to continue eBay's success into the future. First, Whitman must decide whether or not to limit the power of
Rating:Essay Length: 636 Words / 3 PagesSubmitted: December 6, 2012 -
Brand Loyalty
There are many factors that may lead to a stronger brand loyalty towards foreign products compared to local products. Firstly, most of Malaysian consumers do not trust local brands, especially in terms of quality (Doctoroff, 2002). Research done by Wong and Sidek (2008) found that product quality is the most important factor as most of the Malaysian respondents choose product quality as the main factor that influences their loyalty towards a particular brand. This may
Rating:Essay Length: 958 Words / 4 PagesSubmitted: December 11, 2012 -
Standardization/customization Debate in Global Marketing
Within the field of international marketing, the debate of standardization and customization has played a large significant part of the research and Vignali and Vrontis (1999) indicated that this debate started as early as 1961 with the worldwide advertising (cited in Vrontis, Thrassou, and Lamprianou, 2009, p.478). When companies start to go global they need to decide on how they will do their marketing mix and whether to adapt to the local market or go
Rating:Essay Length: 1,320 Words / 6 PagesSubmitted: January 12, 2013 -
Role of Customer Satisfaction
Today the business environment is rapidly changing in this competitive environment the popular trend is also striving for maintaining its positions therefore it become essential for the companies that they should know about their preference & taste. Regarding a particular product it is of almost necessary to know the consumers satisfaction to the value offered by the company in case of dissatisfactory result it is essential to ascertain whether the dissatisfaction is for entire product
Rating:Essay Length: 390 Words / 2 PagesSubmitted: January 12, 2013 -
How to Manage Customer Experience Across Social Media
Executive summary Customer experience management helps in managing customers across channels. This research paper helps to understand the basic philosophy on linkage of Social media and customer experience management. Social media has not only reinvented personal communication but has also changed the way in which business interacted and engaged with its old customers as well as acquire new customers. Social media has provided a real time media for organization to listen to their customer grievances
Rating:Essay Length: 1,998 Words / 8 PagesSubmitted: January 20, 2013 -
To Keep Your Customers, Keep It Simple
1. To Keep Your Customers, Keep It Simple 2. There is getting to be a tremendous amount of marketing messages being directed at the consumer. The amount is raising everyday. Brand loyalty no longer exists; only whatever brand or store gives the best deal. Marketers have been thinking that the more information they give to the consumer, the more it will help hold on to these progressively more unfaithful and unfocused customers. Quite the opposite
Rating:Essay Length: 1,012 Words / 5 PagesSubmitted: January 21, 2013 -
The Way You Treat Your Employees Is the Way They'll Treat Your Customer
“The way you treat your employees is the way they’ll treat your customer.” The statement I decided to analyze is, ““The way you treat your employees is the way they’ll treat your customer”. I cannot agree with this statement more! Happy workers create happy customers. If an employee hates coming to work every day and feels they are treated badly by their employer this will come out in his interactions with the customer. Employees need
Rating:Essay Length: 426 Words / 2 PagesSubmitted: January 22, 2013 -
Customer Orientation and Preferences
Customer Orientation and Preferences The average time spent by customers on the shelves having biscuits is 5-6 minutes. Most of the customers as per their needs are already sure that which brand and variety they will be buying for themselves. All the choices were dependent on many factors like age, economic background ,family needs, lifestyle etc. For eg. -Aged people preferred health biscuits whereas children preferred cream biscuits over everything else. Here are some of
Rating:Essay Length: 354 Words / 2 PagesSubmitted: January 23, 2013 -
Customer Equity Valuation
1.1. Introduction Current research uses a new, customer equity based valuation, approach to value the high growth companies operating on internet. There is an emerging need to identify qualitative factors which influence the perceived business value of companies operating on the internet and to apply these factors to business valuation practices. Recently many companies operating on internet have gone public. These include Facebook, LinkedIn, Groupon and Zynga. These companies boast their large user base as
Rating:Essay Length: 3,265 Words / 14 PagesSubmitted: January 26, 2013 -
The Business of Bagging Customers
The Business of Bagging Customers case study focuses on Coach Inc. and the strategic efforts of it's CEO Lew Frankfort. Frankfort determined through careful planning that to make the business a success they needed to find a differentiation strategy to compete with saturation of big names ( Gucci, Louis Vuitton and Prada) in the fashion industry. He recognized the need to take Coach to another level by declaring itself independent from the mother company Sara
Rating:Essay Length: 576 Words / 3 PagesSubmitted: January 30, 2013 -
Levels of Customer Service
Script: Levels of Customer service Customer service: Customer service is one of the main focuses in the business and helps the business to be able to gain power. The business must provide their customers with the best possible products and services also ensure that they meet the customer needs better than their competitors. Customer service has a massive impact on the way the business functions because if customers are not satisfied or happy with the
Rating:Essay Length: 1,107 Words / 5 PagesSubmitted: February 4, 2013 -
Perception of Service Quality: The Complaining Customer
Carr et al. (1995) said that, quality is an objective that is important and widely recognised through the world, but that low quality service providers are unlikely to survive due to increasing customer demand and the removal of trade barriers. A second perspective is Oakland (2000, cited in Douglas and Connor, 2003) described quality as a way of managing business processes to satisfy customers both internally and externally at every stage. Reference to the case
Rating:Essay Length: 2,896 Words / 12 PagesSubmitted: March 4, 2013 -
Zipcar: Influencing Customer Behavior
Zipcar: Influencing Customer Behavior Zipcar was established in Boston in 1999, and had expanded its operation to 21 cities as of 2004. The company provides car-sharing service as a low-cost alternative to traditional car rental, car ownership and other transportation leasing systems. Zipcar imposes an initial fee (to cover a driver’s license check), annual fee (for its members depending upon the plan type selected), and a fee per day/hour. Thus, there is no need for
Rating:Essay Length: 1,628 Words / 7 PagesSubmitted: April 19, 2013 -
Customer Flows
Customer flow and crowd management is a vital aspect to take into consideration when providing effective customer service. It is an important tool and can be used to assess the organisations performance, identify current problems which the organisation is facing and when undertaken properly can positively impact the organisation; increasing sales by 30% and decreasing costs by 30%. This has been proved by ensuring that the customer flow process is as effective, ensuring the customer
Rating:Essay Length: 626 Words / 3 PagesSubmitted: April 26, 2013 -
The Life of Middle Easterners and Their Customs
Larry Lane Jr Principles of Sociology - 1M Instructor: William Ganza 8/30/2013 Countries such as Egypt,Israel,Lebanon,Saudi Arabia,Turkey and Iraq all have kindred cuisines but each culture have a different ways that each country eats, predilections in food and how they prepare their cuisine. There are many Middle Easterners who live reside in the Amalgamated States of America. Most Middle Easterners emigrate because it has to do with how they feel predicated on political credence’s and
Rating:Essay Length: 773 Words / 4 PagesSubmitted: September 2, 2013 -
Complex Decision - Making and Brand Loyalty
Complex Decision-Making and Brand Loyalty COMPLEX DECISION MAKING High involvement purchases are recognized as those purchases that pose some level of risk on the purchaser or consumer. This can be further divided into brand loyalty, it is a habit, or complex decision-making, if there are many difference between brands and the products offered. Some examples include a house, a car or a big screen TV like the one my roommates and I bought in the
Rating:Essay Length: 1,251 Words / 6 PagesSubmitted: September 23, 2013 -
Forever Changing Toyota's Customer Service Image by Using the Most Updated Information Technology
4/15/2013 Forever changing Toyota's customer service image by using the most updated Information Technology! John Waters Course Project MIS 535 Graduate Faculty Keller School Management of Devry Manassas VA. in Partial Fulfillment of The Requirements for the Degree of Masters of Project Management Professor ------------------- ABSTRACT John Waters Keller School of Management of Devry, 2013 Course Project MIS 535 Dr. ______________ This course project pertains to the revision of the Intelligence Technology within the
Rating:Essay Length: 1,641 Words / 7 PagesSubmitted: October 2, 2013 -
Understand Customer Excercise
My personal interest is in clean-tech industry, especially in investment function, so I chose to interview one of my friends, Rebecca Peng, who currently works as a VP in a venture capital firm named Draper Fisher Jurvetson (DFJ). The firm is focusing on clean-tech investment and Rebecca works in its China team based in Shanghai. Comparing to industries such as consumer goods or manufacturing, venture capital industry is that straight forward in defining the customer
Rating:Essay Length: 1,104 Words / 5 PagesSubmitted: October 2, 2013 -
Customers Perception of Service
Customers perception of service Customer's perception of service means what the customers feel about the service. ie, how the customers evaluate the service after experiencing the service from the service provider – ie, whether they have experienced quality service. Perceptions are always considered relative to expectations Because expectations are dynamic, evaluations may also shift over time – from person to person and from culture to culture. What is considered quality service or
Rating:Essay Length: 408 Words / 2 PagesSubmitted: November 5, 2013 -
Attitudinal Loyalty and Behavioral Loyalty
Attitudinal Loyalty and Behavioral Loyalty There are two basic types of consumer loyalty that include attitudinal loyalty and behavioral loyalty. A consumer’s loyalty to a product generally ranges from having an actual attachment to the particular brand or regularly purchasing the same product out of habit. There are also more subtypes of loyalty that include the four-stage loyalty model. The four-stage loyalty model includes, from weakest to strongest, cognitive loyalty, affective loyalty, conative loyalty, and
Rating:Essay Length: 1,245 Words / 5 PagesSubmitted: November 22, 2013 -
Service to Customer - Manhunt 2: Killing for Kicks
Introduction In the case, Manhunt 2: Killing for Kicks, Mr. Adeleke is faced with an ethical dilemma and needs to decide whether to sell Manhunt 2 video game in his media shop. The video game, though meant for adults, contains different shades of brutality that could have harmful effects on children. Based on his research findings which were triggered by a friend, Mr. Adeleke’s consciousness, on the harmful effect of Manhunt 2 and other video
Rating:Essay Length: 862 Words / 4 PagesSubmitted: December 3, 2013 -
Bloomingdale's Customer Service Reaches Abroad
Case A14: Bloomingdale's Customer Service Reaches Abroad Language barriers are indeed a unique need for many international consumers. There are over 200 different languages spoken world wide, and within the diverse nations around the world, there are at least two or more official languages spoken. Bloomingdale's has done an awesome job with catering to the specific needs of their foreign consumers, by introducing an international services desk to help ease the shopping experience of these
Rating:Essay Length: 996 Words / 4 PagesSubmitted: December 4, 2013 -
The Impact of Employee Performance on Customer Satisfaction at Department Stores
ABSTRACT This research paper analyzes the impact of employees’ performance on customer satisfaction at organizations. The purpose of this research was to see how various factors enhanced the performance of the employees that can lead to enhancement in organizational performance by reaching its desired stated goals and objectives. Many researchers used different methodologies with the help of different hypotheses development gained from both primary and secondary source data. The methodology that is used to conduct
Rating:Essay Length: 3,068 Words / 13 PagesSubmitted: January 15, 2014