Zen Plastics Case Study

1. Summary

Zen plastics are a manufacturer of moulded plastic products for both consumer and trade market. This report will describe some strategies about Zen plastics company to enter the international market, including market opportunities, potential market, primary and secondary sources of market information, through the analysis of these policies, makes it better for Zen plastics company to enter the international market development.

2. Introduction

This report aims to present how to identify export opportunities and identify the way Zen Company use. When company decide to entry export market that including identify export opportunities, screen the potential markets, select the appropriate research agencies for export market, assess the market potential with sources and assess how the agencies and services to assist the firm to export. This report shows the processes for Zen Company screens potential markets and the characteristics potential of the Australia market. And offers some evaluated agencies and services assist Zen plastics to export to Australia.

3. Procedure

To source this report: Firstly, a number of books on Exporting were consulted. Secondly, some information is from internet was referred. Thirdly, Material from the case that was handed out.

4. Body of report

4.1 Identify export opportunities

Generally if a company wants to identify export market opportunities, it has two ways. One is unplanned way. It is simple to understand that companies followed this way are usually based on certain gains from other individuals, which are associated with current or future export item, to identify the opportunities.

And there are three approaches to finish identification. The first approach is to contact and communicate with an expected overseas customer. The second approach is to make a reference with an order from a domestic customer who is doing export to measure probability of own company business growth trend. And the third approach is to do some research with or make use of certain product, which is in the production of an export item. For example, according to the product features or quantity demanded company could find out and catch certain export market opportunities.

And the other is planned way. At first, the companies should apply this way to do internal and external aspects analysis. Then combine the internal aspects with external aspects to find out the business growth trends. Thus, the company would finally ensure the export market opportunities.

And the Internal aspect means that the company owns value and wealth, it including company financial resources, management capability or experience and competitive advantages abroad. For company financial resources, according

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