Perrier Case Study

One example of a business that acted ethically and was rewarded for their honesty was Perrier, who is a company that has been regarded as one of the most well-known companies for producing and selling sparkling mineral water.

When the company found out that traces of Benzene, a harmful chemical that could make any customer sick, in thirteen of their water bottles in the United States, they could have easily played it off as a mishap since it was only thirteen bottles out of the millions they sell each year.

However, Perrier acted ethically and pulled all bottles off the shelves in the United States. They came up with a successful public relations tactic of communicating the concern of Benzene in their water to the public and were completely honest with their customers.

While some of their customers could have gotten really angry for the mistake, most of them accepted Perrier’s apology based on the idea that they were honest and took a “safety-first” approach to their product.

As a result, Perrier was hardly criticized and retained most of their customer base . Because Perrier acted ethically and in the bet interest for their customers, there were no reports of Perrier’s customers getting sick due to their mistake and they are still a successful company.

If they had not acted ethically, the risk of someone getting sick would have been much higher, resulting in more damage to Perrier’s image.

Moral of the story is that ethical behavior is the choice of an individual.

Students will read the case found in Chapter 6 and prepare a 3-4 page response to the following questions:

1. Identify three drivers of change in organizations today and its impact on the organizations need for an effective change management process.

2.

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