Double Win Between Pokemon Go and Apple

Zhuying Li

Mrs.Pierson.

MKT350

M02870336

Double Win between POKEMON GO and APPLE

Heine, Christopher . “ Pokemon go is coming to Apple watch: which brand will benefit more? Each could use a boost.” Adweek, September 7. Web.

The article chosen is ‘ Pokemon go is coming to apple watch:which brand will benefit more?Each could use a boost’ written by Heine, Christopher discuss on what beneficial impact the both brand will get from union of the two brands .Does APPLE profit more? Or the other one ? The article highlight Pokemon Go and Apple Watch,could use a boost. The writer Christopher Heine put these points through what the global marketing director, Trevor Wade, and Falguni Bhuta, VP of communications and engagement marketing said. An endorsement from Apple draws renewed attention to the game and makes it seem cooler. At the same time, a few million of the game's aficionados will get a unique game experience may help push Apple Watch Series 2 sales. Author also give some examples to illustrate how popular the two brand are. In general ,this article is just a news report. The writer use lots of facts and data to objectively forecast the impact that the big news bring.

To be honest, Pokemon Go had great success in past few months. And Apple absolutely is one of the best-selling brand in the world. Marrying the game with the smartwatch make me more vivid understanding about what marketing is. Marketing, by definition, is all the activities that connect people with products. Marketing is more than simply selling a product.It makes me remind that there are different departments take different responsibility in a company. For example, the Electronic product development department handles coming up with novel but reliable ideas. The production department handles production scheduling and product manufacturing. The after-sales department provides good service. These are just the small part of marketing. The merchant has only one goal that how to make more money. So Apple watch improve the function of the product with increasing the price. If game player want to experience more seamless they will buy it. So that it will help increase sales of iwatch. At the time, publishing the news in the Apple Event play a good publicity effect for two brands. It is obvious that Apple’s core competencies include innovation in mobile device technology, strong marketing teams, high quality customer service and a strong financial performance. It also has a strong brand reputation for its products. There is no doubt that a combination of the two brands improve the core competencies of Apple. It also show that impact of technology. The appearance of the Pokemon go make virtual game into reality. And it provides many opportunities for the whole market.