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Issues on Media Advertising - Ethical Video: “unsung Hero”

Autor:   •  March 18, 2017  •  Research Paper  •  2,156 Words (9 Pages)  •  672 Views

Page 1 of 9

TABLE OF CONTENT

CONTENT

PAGE

INTRODUCTION

2

ISSUES ON MEDIA ADVERTISING

    ETHICAL VIDEO: “UNSUNG HERO”

3-6

UNETHICAL VIDEO: “MAGGI Kari, mencipta   kebahagiaan dalam

setiap sajian”        

7-9

CONCLUSION

10

INTRODUCTION

Advertisements are becoming so inescapable day by day for all types of companies for their survival in the competitive market. It is really not possible to fly the plane of success without adding the fuel of advertising. Consumer purchase Behavior positively affects by emotional responses. People mostly prefer those brands to which they are having emotionally attached. The second one of the important tool for the market communication is Publicity. Publicity is giving an attention to somebody or creating awareness for a company, product and service among the masses via the media. However there is so many meaning behind the video. Why and what is the message to deliver. And there is also some issue that have been create from the ads. Either its ethical or unethical, it is depends on the company. How they manage the ads to win the customers heart.

[pic 1]

ISSUES ON MEDIA ADVERTISING.

ETHICAL VIDEO: “Unsung Hero”

https://www.youtube.com/watch?v=uaWA2GbcnJU 

[pic 2]

Based on these video one that we choose is from Thai Life Insurance and the title is “Unsung Hero”. This is heartwarming ad has hit the roof to the top of the viral video charts with over 6 million YouTube views. Emotion is one of the signature characteristics Thai Life Insurance because it is related with human life. Thai are an extreme bunch, we need to go all the way, whether it is comedy or drama. As for Thai Life Insurance, they have been building the brand through emotional engagement for three decades.

This company using social media as the medium in order to share the meaning of love and kindness. This ad is very inspiring because paying people with kindness is the best feeling. It enriches our own spirit while paying its forward to those who need it most. Positive energy is contagious. Although this is an ad, it deliver an important reminder. Thai Life Insurance not focus on rich people only but they are trying to expose normal people in real life. The company actually want people to appreciate the value of life, which is a core value of the brand. What people should take away is that Thai Life Insurance surely and deeply understand the value of life and this creates opportunities for us.

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