International Marketing
Autor: PraveenWick • June 13, 2016 • Essay • 6,789 Words (28 Pages) • 732 Views
ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY
IN COLLABORATION WITH STAFFORDSHIRE UNIVERSITY UK
BA (Hons) in International Business Management
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Individual Assignment
Module Code & Title: International Marketing (BSB10186-3) Prepared By: Praveen Wickramasuriya (CB005184)
Date of Submission: 30th May 2016
Instructor: Dr. Bandara Wanninayake
Submitted in partial fulfillment for the
Degree of Bachelor of Arts (Hons) in International Business Management
Word Count:
Assessment Criteria | Allotted Marks % | Earned Marks % | |
C1 | Q1 | 20 | |
C2 | Q2 | 30 | |
C3 | Q3 | 40 | |
C4 | Presentation Format and Report Structure | 10 | |
Total Marks | 100 | ||
Penalty for exceeding the word limit | |||
Final Marks |
Acknowledgement
I would like to thank Dr. Bandara Wanninayake for his continuous support and guidance in the preparation of this study. Without his invaluable supervision, all my efforts could have been short- sighted.
Asia Pacific Institute of Information Technology helped me with various issues during the thesis and I am grateful to them. Besides, a number of friends had always been around to support me morally. I would like to thank them as well.
I owe quite a lot to my family who provided me the chance to fulfill my career objectives and for the support throughout my studies. I would like to dedicate this study to them as an indication of their significance in this study, as well as my life.
Table of Contents
Acknowledgement .....................................................................................................................i Table of Contents .................................................................................................................... ii List of Tables ...........................................................................................................................iv List of Figures...........................................................................................................................v Abbreviations ..........................................................................................................................vi Executive Summary ................................................................... Introduction................................................................................................................................1
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