Tesla Marketing

SECTION 1:2 - IDENTIFY THE FOUNDERS, THEIR BACKGROUND AND EXPERIENCES BEFORE UBER THAT MAY HAVE LED THEM TO THIS CONCEPT

with 70 million dollars, the Iconic Tesla leader Elon Musk became one of the biggest investors in the company to take it over by 2008. From the time he was in college, he wanted to be involved in things that would change the world and believed that the way forward for humanity was the transition to renewable energy sources. Musk grabbed the Tesla concept with both hands and ran with it, aiming to achieve the Tesla Mission. The notion of functioning efficiently without fossil fuels and without compromise was one that gave Musk the drive to go forward with his action plans for Tesla. Because Tesla believes that the faster the world stops relying on fossil fuels, the better, the Tesla concept surrounding moving towards a zero emissions future, was born.

SECTION 3:D - PRICING STRATEGY

When considering what might have been the most crucial factor in Tesla’s success, it can be said that it speaks to the way that Tesla Motors decided to market their product to the world, not targeting “penny pinchers”, but those willing to spend money on a car like theirs.

Practicing a value-based pricing strategy, Tesla is able to maximize profits.

This pricing strategy involves high price points on the basis of uniqueness or high value attributed to the company’s products. Knowing that the consumers of their target market are generally wealthy persons who are more likely to share their concern for the environment, it was thought that their customers are willing to pay exorbitant prices due to Tesla’s advanced technology and global ecological conservation. Therefore, the innovation behind the Tesla vehicles plays a major role in successfully using the company’s high pricing

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