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Starbucks Swot Analysis

Autor:   •  April 19, 2017  •  Coursework  •  610 Words (3 Pages)  •  266 Views

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STARBUCKS SWOT ANALYSIS

Over view of the Business / STARBUCKS CORPORATION

Vision: To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow[pic 1]

Starbucks began in the year 1971 as a single coffee shop in Seattle’s Pike Place Market. The company deals with retailing and marketing of high quality coffee and related products. Today it’s the largest coffee retailer, with over 22,519 stores in 64 countries, with the mission “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” It has 182,000 full time employs. The company’s head quarters is in Seattle, Washington, United States and its current CEO is Kevin Johnson who joined the company on April 3, 2017.

Starbucks have many competitors includes fast food companies such as Mc Donald’s and beverage companies such as Costa Coffee, Coca-Cola, Costa Express, Illy and so on... (https://www.starbucks.com)

Starbucks Net Income & Revenue for Five Years (2012-2016)

2012 ($)

2013 ($)

2014 ($)

2015($)

2016 ($)

Net Income

1.38B

8.3M

2.07B

2.76B

2.82B

Revenue

13.3B

14.89B

16.44B

19.15B

21.31B

Identifying Opportunities and Threats        

Translate your notes from the above brainstorming exercise into the following table. Be specific and identify particular factors.

Factor

Opportunity (O) or Threat (T)

Why?

Impact?

High, Medium or Low

Source of further information?

Partnership or alliance with other firms

Opportunity

Through partnership or alliances with other firms they can strengthen its competitive positon

Medium

Analysers reports

Diversifying products

Opportunity

Although starbucks has a considerably diverse product mix, diversifying more can improve their competitive advantage

Low

Online Articles

Competition from low cost coffee seller

Threat

Starbucks have a lot of competitors and the pricing of Starbucks products are relatively higher in comparison to these competitors. Therefore the competition from other low cost coffee sellers are high

High

Research reports

Higher chance of imitation

Threat

Starbucks products can be easily copied

High

Research reports

Expading to new markets

Opprtunity

Starbucks can identify untouched markets and expand their outlets to these new markets like Asia, Middle East and Africa and increase sales

Low

Online resources

...

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