Ryanair Part 4
Autor: simba • November 19, 2011 • Case Study • 350 Words (2 Pages) • 1,321 Views
Ryanair operates more than 1,400 flights per day - connecting 160 destinations.
Ryanair operates a fleet of 272 Boeing 737-800 aircraft
Employes are more than 8,000 in all over the world
2010 traffic of the company grew by 8% to 72.1m passengers
2010 profits rose 26% to over €401m
Conduct an Internal environmental analysis by identifying the:
Firm's Resources & Capabilities
Explore the linkage between the two above
Appraise Firm's resources & capabilities
Develop implications
Resources
Tangible
All aircrafts are of a single type. Ryanair has 225 brand new Boeing 737-800 aircrafts. The average aircraft age was about 10 years. The average age of the fleet is important, as maintenance costs depends on this!
Dublin Airport facilities, but no major other ones.
Intangible
Ryanair has access to medium sized airports which provide cheap slot licenses. The average airport charge applied to Ryanair.
Human
Ryanair currently employs 2000 people from 25 nations. – Multicultural
Travel concessions and participation in the share option program is granted to all employees. Over 30% of employees took part in the stock option program - the average pay per employee was about 53.000.
Capabilities
Core competencies = Europe's leading
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