International Marketing
Autor: Janelle Xin • November 19, 2017 • Research Paper • 4,339 Words (18 Pages) • 617 Views
Table of Contents
1.0 Introduction 1
2.0 Sappe penetrating the Eastern European Market 2
2.1 Unique and distinctive characteristics of Sappe product line 2
2.2 Demand of the market 3
2.2.1 Demand from consumers 3
2.2.2 Demand from distributors 3
2.3 Market entry timing 4
3.0 International market penetration begins with brand success of Sappe 5
3.1 Successful branding of Sappe 5
3.2 Product differentiation of Sappe 6
4.0 The appropriateness in searching and selecting suitable partners 7
4.1 Reason for Sapanan searching for partners 7
4.2 The search and selection of Sapanan’s partners 7
4.3 Appropriateness of the process in searching and selecting partner’s for Sapanan 8
4.3.1 Several importers with no exclusivity agreement 8
4.3.2 Export pricing structure 9
5.0 Possible ways to find suitable importers for brand building 9
5.1 Export through trading houses 9
5.2 Joint ventures and private sources 10
5.3 Contractual and price policy 10
6.0 Conclusion 11
1.0 Introduction
A successful international marketing relies heavily on the development and implementation of strategies and searching for appropriate way in order to market a product responsive to different environment.
The objective of this paper is to review strategic international marketing options based on real case studies of Sapanan General Food Co.,Ltd, Thailand entering the international markets. There will be continuous substantial variation focus, objectives and techniques of marketing imperative for the company to enter the region by understanding the existing disparities in order to make changes responding to the marketing activities implemented. Looking into the reason penetrating the market linking with brand success and selecting suitable importers imperative with the market, presents a whole picture for Sapanan to continue the journey and sustain a long-term success.
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