Innovation Case

Innovation

Innovation in the automobile industry is something that can make or break a company, especially when coupled with safety, price point, and practicality. Improvement of design and implementation of new concepts are what keep consumers loyal to the brand. While General Motors has introduced some of the most exclusive concepts, they have had many trials throughout the years that have challenged them in many ways.

In the automobile industry, innovation has taken on many meanings to General Motors over years. When GM first began making vehicles, they were concerned simply with a design that was visually appealing. Though the body and surface of the car are still incredibly important to the consumer, the company is working to have the most innovative technology options in their vehicles. In an article on GM’s website, they speak clearly about the importance of innovation stating “we have always been driven by bold imagination and focused, disciplined action to realize the power of those ideas. It is part of our DNA to realize technology's potential for positive change and to share that vision with the world ("Innovation: Design & Technology", 2014).”

After experiencing business failures that nearly shut down the company, GM has been able to come back around and get back in the game; but it won’t be an easy road for them. Recently, when the new CEO Mary Barra was interviewed about the poor economic state of General Motors, she said “It’s something that didn’t happen overnight, and it won’t change overnight. And our only way out of it is great products. That is the only way out of it. (Gertner, 2014).” Mary is someone who understands that innovation of the products must be the most important focus in the quest to redeem the brands reputation. Mary, a lifelong employee of GM, is dedicated to transforming the company into the innovative business that they were founded on.

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