H&m Marketing Plan
Autor: Dawa Gyatso • June 3, 2017 • Business Plan • 2,918 Words (12 Pages) • 700 Views
H&M
MARKETING PLAN
MRKT 5000 OB S1 2017
PREPARED BY DAWA GYATSO
TABLE OF CONTENTS
HEADINGS PAGE
EXECUTIVE SUMMARY 3
BACKGROUND 3
MARKETING OBJECTIVES 4
CURRENT MARKET SITUATION 5
MARKET PLANS 9
IMPLEMENTATION AND CONTROL
OF MARKETING PLAN 13
BIBLIOGRAPHY 13
- EXECUTIVE SUMMARY
While H&M is growing, and expanding strongly in the worldwide markets, it must strengthen its online platforms, customer relations and brand loyalty in Switzerland to sustain its performance. Switzerland is the top ten market for H&M.
This marketing plan will entail the following strategies to sustain and increase the revenue in Switzerland.
- Strengthening the online platform through content management and native advertising to actively interact with the target markets.
- Offering a new loyalty program
- More focus on casual and office clothing for men and women
This plan is projected to increase 5% of the current total sales by the end of April 2018. The plan’s execution is scheduled to start in May 2017.
- BACKGROUND
Founded in 1947 in Sweden as Womenswear store, H&M is currently the World’s second largest fashion apparel retailer. Today, H&M operates 4300 stores in 64 markets around the world employing 161,000 people and the group includes the brands H&M, COS, & Other Stories, Monki, Weekday and Cheap Monday. Moreover, it has online store in 35 markets in Europe, Asia and North America. It aims to make sustainable, good-quality fashion accessible to as many people as possible. In this endeavor, it designs clothes with latest styles and trends, and produces through 820 independent suppliers mainly based in Asia. It promotes itself as a responsible company that is engaged in sustainable business, which has integrated the ethical and the environmental practices in supply chain as well.
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