Computer Applications in Marketing
Autor: asadz • September 11, 2012 • Research Paper • 1,165 Words (5 Pages) • 1,555 Views
College of Business Management
e-Commerce and Marketing Specialization
Course Syllabus
Course Name: Computer Applications in Marketing Course Code: MKT 303
Course Pre-requisites: MGT 200, MKT 204 Credit hours: 3
Course Co-requisites: Course Status : Compulsory
Course Description:
The course represents an attempt to explore the potential of certain computerized statistical packages and programmes in summarizing, organizing, interpreting and analyzing marketing data, in addition to the use of a host of advanced statistical packages in predicting specific marketing phenomena.
Course Learning Outcomes:
At the end of the course, students will:
• Understand the major theoretical marketing frameworks and use computer softwares to aid in decision making for marketing problems.
• Apply certain computerized statistical packages to predict specific marketing
phenomena.
• Enhance their analytical skills of understanding specific marketing problems and data.
• Evaluate marketing problems with quantitative data in business situations and provide solutions.
Course Outline:
Week 1 Role of Marketing Research in Management Decision Making Q1, ME
Week 2 Careers in Marketing Research and Marketing Research Ethics Q1, ME
Week 3 Problem Definition, Exploratory Research, and the Research Process Q1, ME
Week 4 Secondary Data and Databases ME
Week 5 Qualitative Research Activity 2, ME
Week 6 Survey Research ME
Week 7 Primary Data Collection: Observation
Week 8 Primary Data Collection: Experimentation Q2, FE, Activity 3
Week 9 Concept of Measurement and Attitude Scales Q2, FE, Assignment
Activity 1
Week 10 Questionnaire Design Q2, FE, Activity 2
Week 11 Basic Sampling Issues
Q3, FE
FE
Week 12 Sample Size Determination
Week 13 Data Processing,
...