Comprehensive Learning Assessment 1

Comprehensive Learning Assessment 1

My intern company is running advertising campaigns to generate legal leads and selling these leads to our clients, attorneys. Unlike most of advertising company, my company focus on generating legal leads and a niche market: Hispanic population in Southern California area. Although, the company has a brand for English speaking market, 95% of revenue generated by Hispanic market and it is the leader company in this market. The company has a 30 years brand, located at San Pedro Los Angeles, and we have a very unique office environment which is in a historical church building, almost 100 years old. The company brought by a PE firm in 2016 from the original funder. The PE firm likes the company unique business model and strong profit margin, and very interested in expanding this business to different Hispanic markets all over the country. Currently the company really focus on revenue growth as the PE firm expected, deployed Texas plan in the middle of this year and building the brand across potential markets. Our clients are attorneys who are mostly looking for auto personal injury leads. They can help our consumers who suffer injury from a motor vehicle accident with lawsuit, and if they win the lawsuit, they usually can get 1/3 of settlement value. Our company is doing a great job of filtering inquiries by interviewing consumers and converting inquiries to leads, packaging them by several of leads types and provide great products for our clients. Moreover, the company believes its mission, which is helping the Hispanic community to find appropriate legal services. The company has a very unique business model to service its clients and consumers. First, the marketing teams focus on generating inquiries to our call center. Most the marketing spending is traditional, which includes, TV, billboard and radios. Incrementally, the company allocate more money in digital, which includes PPC,

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