Changing Consumer Attitudes
Autor: peter • November 25, 2012 • Essay • 2,436 Words (10 Pages) • 1,549 Views
C00128656
Consumer Attitudes
Development and Change of Consumer Attitudes over time
Gary O Brien
4/10/2012
In this essay I will look at Consumer attitudes, and the development of consumer attitudes over time, I will discuss how attitudes are formed and what factors have to be considered when trying change people's attitudes, I will also look at how attitudes are measured by discussing a number of academic articles.
Work submitted for assessment which does not include this declaration will not be assessed.
DECLARATION
*I declare that all material in this submission e.g. thesis/essay/project/assignment is entirely my/our own work except where duly acknowledged.
*I have cited the sources of all quotations, paraphrases, summaries of information, tables, diagrams or other material; including software and other electronic media in which intellectual property rights may reside.
*I have provided a complete bibliography of all works and sources used in the preparation of this submission.
*I understand that failure to comply with the Institute's regulations governing plagiarism constitutes a serious offence.
Student Name: (Printed) Gary O Brien
Student Number(s): C00128656
Signature(s): Gary O Brien
Date: 10/4/2012
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Introduction
For success in marketing it is essential to have an insight into the thinking of your target audience. Without knowledge of tried and tested means of influencing consumer attitudes and behaviour your campaign will be a stab in the dark with little or no chance of success in the highly competitive market.
Successful marketers need
...