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Annual Consumer Survey on Indian Cars

Autor:   •  March 8, 2011  •  Case Study  •  7,105 Words (29 Pages)  •  1,441 Views

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A REPORT

ON

ANNUAL CONSUMER SURVEY

ON INDIAN CARS

By:

ANNUAL CONSUMER SURVEY ON INDIAN

KOSTUB GOYAL

CARS

BY

KOSTUB GOYAL

i

A Report on:

ANNUAL CONSUMER SURVEY

ON INDIAN CARS

By:

KOSTUB GOYAL

FMG 191091

A Report submitted in partial fulfillment of the requirement of

MBA Program

of

FORE School Of Management

Faculty Guide:

Mr.Y.N.Kaushal

ii

EXECUTIVE SUMMARY

CAR industry came in India in the 1940s. After independence around 1955, the Government

of India and the private sectors launched efforts to create an automotive manufacturing

industry to supply the components to the car industry. Hindustan Motors was the only

operating automobile industry. It was established before independence. Now let us see some

major players in the Indian

CAR Industry before 1983:

Hindustan Motors

Premier

Telco

Ashok Leyland

Mahindra & Mahindra

There were some new players who

joined the race in 1983 and post years. Japanese Suzuki joined hands with India to form

Maruti Udyog. The players of the market were:

Maruti Udyog

Hindustan Motors

Premier

Telco

Ashok Leyland

Mahindra & Mahindra

iii

The automotive

...

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