Analysis of Woodcraft’s Communication Issues with Recommendations

Analysis of Woodcraft’s communication issues with recommendations

                             Prepared for

Shannon

                         New CEO, Woodcraft

Prepared by

 Zhiqi Ai

                      MGMT 2100 student，ANU

 aizhiqi@163.com

25 April 2016

                       Exclusive summary

  This report focuses on communication issues at a furniture manufacturing company, Woodcraft. The targets of the report are analyzing the prevailing issues that pertain to the field of communication in this company. What’s more, the report provides the substantive information by making surveys from factory workers. The data will be analyzed in pie charts, which reflect the attitudes of employees as well as the defects of predecessor’s communication skills. Moreover, the report offers some constructive recommendations about how Shannon can fix communication issues as well as the organization’s environment.

  The report explores the relationship between junior staffs and senior staffs in Woodcraft Company via analyzing the survey. The results of the survey such as a high proportion of ‘Completely Disagree’ of ‘satisfaction of job’ can reflect the interpersonal conflict from employees to managers. Likewise, The survey shows the managers are autocrat, which means the workers hardly ever exchange ideas with their seniors and the processes of decision-making rights are deprived. Furthermore, the results show that managers are mostly satisfied with their management. The opposite attitudes from two parties can explain the reasons why the situation happened in this case study. As a consequence, the report concludes Woodcraft managers should realize the situation they faced and change organization’s communication effectively. Shannon should incorporate various communication channels into company’s growth. Finally, the report also suggests that Shannon should set up several teams and promote face-to-face communication. The teams could change the decision-making process, which gives workers opportunity to exchange information and ideas to contribute company together. In addition, the teamwork also can create the space for exchanging ideas and information from different departments. The vertical communication also should be settled up, which is instead of downward communication. It allows communication from different level and shortens the distance between both employees and employers in the company.

Communication for Business Report

Table of Contents

Field Title                                                                           Page Number

I.

Executive summary ………………………………………………………2

II.

1.0 Introduction. …………………………………………………………4

2.0 Analysis of communication issues at Woodcraft. …………………...4

    2.1 Case study …………………………………………………...4

    2.2 Employee surveys ……………………………………….... 5

    2.3 Literature review ………………………………………….....11

3.0 Conclusions ……………………………………………………......12

4.0 Recommendations ……………………………………...............13

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