Tesco Report
Autor: Aijaz Shaikh • March 8, 2015 • Book/Movie Report • 3,585 Words (15 Pages) • 824 Views
Running Head: TESCO PLC
NAME OF STUDENT
NAME OF CLASS
NAME OF COURSE INSTRUCTOR
TABLE OF CONTENTS
INTRODUCTION
PROCESS OF STRATEGIC PLANNING
AC1.1) COMPETITIVE PRESSURES
AC1.2) FACTORS TO CONSIDER FOR FORMULATING STRATEGIC PLAN
AC1.3) BCG GROWTH MATRIX
AC 1.3b) PRODUCT LIFE CYCLE
FORMULATING A NEW STRATEGY
AC2.1) ORGANIZATIONAL AUDIT
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
AC2.2) ENVIRONMENTAL AUDIT
THREAT OF NEW ENTRANTS
THREAT OF SUBSTITUTE PRODUCTS
BARGAINING POWER OF SUPPLIERS
BARGAINING POWER OF BUYERS
COMPETITIVE RIVALRY
AC2.3) STAKEHODLER ANALYSIS
AC2.4) FUTURE STRATEGY
AC3.1) EVALUATION OF ALTERNATIVE STRATEGIES
CASH AND CARRY STRATEGY
FRONT END STRATEGY
AC3.2) RECOMMENDED STRATEGY
IMPLEMENTATION OF STRATEGY
AC 4.1) ROLES AND RESPONSIBILITIES FOR STRATEGY IMPLEMENTATION
AC 4.2) RESOURCE REQUIREMENT
AC 4.3) TARGETS FOR NEW STRATEGY
CONCLUSION
INTRODUCTION
Tesco Plc was founded by John Edward Cohen in the year 1924 and later the company was renamed as Tesco Stores Limited in the year 1932. The company has brought several small revolutions in the UK retail industry. The company has been growing rapidly in UK through establishing small chains of retail stores throughout the whole country and also by acquiring a range of grocery stores (MacLaurin, 1999). Currently, the company is a market leader in the whole retail industry in UK and has acquired around 25% of the total market share of the UK retail industry. The company has now 250000 employees and 1780 stores. Further, the company has also diversified into the areas of retail services such as travel, telecom, finance, apparels and other non food activities. The premium brand of the company is Tesco Finest and all non food sector and food sector products are offered in different price ranges (Simms, 2007).
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