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Report on Product Plan - Sunpower Solar Mobile Charger

Autor:   •  March 14, 2011  •  Case Study  •  1,287 Words (6 Pages)  •  1,598 Views

Page 1 of 6

2.0 Situation Analysis

SunPower solar mobile charger is want to enter its first year of operation. Bangladesh, which have a steadily growing market for mobile users but there is no solar mobile charger producing company exists in the country. Marketing will be the key to the development of brand and product awareness as well as the growth of the customer base.

2.1 Market Summary

SunPower mobile charger gathers much information about the market and knows a great deal about the needs and wants of the most customers. This information is very helpful to better understand about customer, who is served, what their specific needs are.

Target Markets

 All mobile users

2.1.1 Market Demographics

Potential customer profiles consist of the following geographic, demographic, and behavior factors:

Geographies

 Both domestic and international customers.

 First year it will be served only Bangladesh market.

 From second year it will enter world market.

Demographics

 All mobile users

Behavior Factors

 Customers want user friendly products.

 Customers are price sensitive.

 Users always seek best quality.

 Customers are attracted by nice packaging.

 Users want products, which is avail in anywhere in any time.

2.1.2 Market Needs

SunPower seeks to fulfill the following benefits that are important to its customers:

Useful product: Customers always want usefulness in products. A useful product can fulfill their demand.

High quality: Consumer always want top quality product.

Acceptable price: Consumer needs a high quality product at acceptable price.

Product availability: Customer wants desired products anywhere and anytime.

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2.1.3 Market Trends

SunPower solar mobile charger will be a product that not previously available

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