Web Analytics
Autor: cricko007 • February 11, 2015 • Term Paper • 333 Words (2 Pages) • 875 Views
Measurement plan
Define -> Document -> Implement -> Maintain/Refine ->
Avanish’s model
1. Start with business objectives – what and how the company achieves (sales, conversion rate)
2. Identify strategy and tactics
3. Choose KPIs (Key performance indicators)
4. Choose segments
5. Choose targets
Conversion rate = Outcomes/Unique visitors
Bounce rate
a. I came, I didn’t like it, I left.
b. Low time, no clicks.
c. Versus one page sites.
Look at the percentage of people leaving that particular site.
Exit rate
a. Where do people leave?
b. Where are they supposed to leave?
c. Different from bounce rate as you’ve usually visited at least a page.
Google adwords
Re-marketing
Advertising designed for you, if you have looked at a Mercedes car, they’ll make sure to advertise that specific car on other sites. You try to reach previous visitors to your site.
Keywordtool.io
Adwords Auction
Search Term -> Advertisers Pool (Google decides if there will be an auction -> Auction triggered
Determining what you pay
Your price = CPC Bid
The best CPC bid x
Quality score gets the
Best
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