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Last update: December 5, 2015
  • Customer Segmentation, Marketing Mix and Creation of Value

    Customer Segmentation, Marketing Mix and Creation of Value

    Assignment-17 Week-3 MARKETING STRATEGIES Customer segmentation, Marketing Mix and Creation of Value Introduction of the organization: Larsen & Toubro is a major technology, engineering, construction, manufacturing and financial services conglomerate, with global operations. The Company’s manufacturing footprint extends across eight countries in addition to India. L&T Heavy Engineering is one of the verticals of this company which manufactures and supplies custom designed equipment & critical piping to process industries such as fertilizer, chemical, refinery, petrochemical,

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    Essay Length: 2,238 Words / 9 Pages
    Submitted: November 6, 2017 Autor: Anand Mohan
  • Mgmt 7574 - Customers

    Mgmt 7574 - Customers

    WEEK 1 ASSIGNMENT Week 1 Assignment Dr. Novakowski Chapter 1 1. Screen%20Shot%202017-09-11%20at%209.43.04%20PM.png 2. Customers What they want or care about Students Low prices, easy to read books, convenient format Professors content that aligns with course design, price, easy to read Retail (bookstores) Price, size and weight, durability Any individual who uses products of operations management processes is a customer. There are different types of customers and these are “internal, intermediate and final customers”. For example,

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    Essay Length: 825 Words / 4 Pages
    Submitted: January 27, 2018 Autor: Mai Mnam
  • Customer Service in Criminal Justice

    Customer Service in Criminal Justice

    Customer Service Customer Service in Law Enforcement Student Name American Intercontinental University Customer Service in Law Enforcement Often times, when you think about law enforcement you are not thinking about them being in the customer service business. However, customer service isn’t just sitting behind a desk and making people happy all day. Customer service is interacting with every day people and providing them with quality care and compassion. It means to serve the community with

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    Essay Length: 765 Words / 4 Pages
    Submitted: January 28, 2018 Autor: Andie2685
  • To Provide Every Book and Stationary Item to Our Valuable Customers at Their Doorstep in a Short Span of Time

    Book Genie C:\Users\Jahanzaib Ashraf\AppData\Local\Microsoft\Windows\INetCacheContent.Word\iba 2.jpg Wajahat Aslam (Founder & CEO) Dedication W e would like to dedicate this accomplishment to our beloved Parents and Respected Instructor Professor Muhammad Ali with the support of whom we are standing at this step of our life. ________________ Acknowledgments Firstly, we would want to pay our heartiest gratitude to ALLAH ALMIGHTY who is the source of wisdom and knowledge. For He enabled us to complete this project with all

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    Essay Length: 2,921 Words / 12 Pages
    Submitted: February 1, 2018 Autor: Wajahat22
  • Customer Behavior: Canadian Blood Services

    Customer Behavior: Canadian Blood Services

    Customer Behavior: Canadian Blood Services (CBS) Case Summary The case “Canadian Blood Services (CBS)” outlines the customer behaviour of people who donate blood, more specifically, new donors and those that repeat. The path forward and goals of CBS are to increase new donor numbers and increase the amount of people that return (retention of donors). These goals are born from the historical data of a very small growth in donors while the demand for blood

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    Essay Length: 722 Words / 3 Pages
    Submitted: February 10, 2018 Autor: jkugler
  • Marketing Customer Lifetime

    Marketing Customer Lifetime

    My own experience matches what this article illustrates whereby plumbers are the brand chooser, as noted in Exhibit 4, with plumbers influencing the shower brand decision 73% of the time. Aqualisa’s Quartz shower had an enticing value proposition to plumbers whereby a traditional shower installation took two days, but with the easy to use installation guide, plumbers were reporting a half-day installation time for Quartz. Gaining an extra day and a half could amount to

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    Essay Length: 279 Words / 2 Pages
    Submitted: March 21, 2018 Autor: funinthesun393
  • The Impact of Customer Relationship Management on Customer Satisfaction in Banking Industry, Malaysia

    BACHELOR OF BUSINESS ADMINISTRATION RESEARCH METHODS (BUS13023) RESEARCH PROPOSAL: The Impact of Customer Relationship Management On Customer Satisfaction In Banking Industry, Malaysia Submitted to Lecturer Dr. Choi Sang Long Prepared by Tan Bi Hui (201620043) Word Count : 10601 words Page : 22 pages Abstract There have been numerous research studies in view of the relationship among customer relationship management (CRM) and customer satisfaction. However, there are only few researchers conducting survey on Malaysia’s banking

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    Essay Length: 14,078 Words / 57 Pages
    Submitted: March 29, 2018 Autor: bi 96
  • Service Relationships and How to Build Customer Relations

    Service Relationships and How to Build Customer Relations

    The story of Ming Hua, the rice merchant, demonstrates significant aspects of a service perspective on business, and includes all basic elements of a relationship approach to customers. Service is support for customers' individual processes in a way that facilitates their value creation, and this support is enabled when knowledge and skills are used on resources. The ultimate goal of service-based business is to facilitate value creation for the customer, which in return enables the

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    Essay Length: 390 Words / 2 Pages
    Submitted: April 15, 2018 Autor: sadaf23
  • Internal Consistency at Customers First

    Internal Consistency at Customers First

    HROB Compensation Management Case 4: Internal Consistency at Customers First Submitted By: Amira Adly 34-0966 Nadine Samir 34-2654 Rawan Maged 34-6354 Shorouk Ayman 34-3114 Supervised By: TA: Amira Mirghani Dr. Ahmed Amin Case Summary: Customers First is a company that provides customer service for other companies. Small-to medium-sized companies outsource their customer service function to Customers First, which manages all customer service for their clients through a call center and also via an online customer

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    Essay Length: 864 Words / 4 Pages
    Submitted: May 1, 2018 Autor: Amira Adly
  • Custom Clothing Development

    Custom Clothing Development

    PONTIFICIA UNIVERSIDAD JAVERIANA SCHOOL OF ECONOMICS AND MANAGEMENT DEPARTMENT OF BUSINESS ADMINISTRATION ENTREPENEURSHIP AND INNOVATION EXECUTIVE SUMMARY DATE: 07/05/2018 PRESENTED BY: EMMANUEL BOLAÑOS, BRAULIO GRACIANO, DANIEL GUTIERREZ, SANTIAGO REYES Co-style Overview At Co-Style, we are working to innovate in the custom clothing development to improve the user experience of groups that demands it. By commercializing shirts, polo shirts and hoodies personalized by our designers we hope achieve the different needs of our customers. Through our

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    Essay Length: 2,143 Words / 9 Pages
    Submitted: May 18, 2018 Autor: Santiago Reyes Londoño
  • Macroeconomic Analysis of Demand/customers

    Macroeconomic Analysis of Demand/customers

    Macroeconomic Analysis of Demand/Customers: We know the major factors shifting the demand curve can be, but are not limited to, population size and composition, disposable income of customers, market trends and tastes, price of related goods and forecasted price, supply and need. Our further analysis of demand will be based on information gathered for our selected corporation, Costco. Costco’s financial and operational performance is highly dependent on their U.S. and Canadian operations, which comprised 88%

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    Essay Length: 2,626 Words / 11 Pages
    Submitted: May 28, 2018 Autor: rtkalina
  • Starbucks: Delivering Customer Service

    Starbucks: Delivering Customer Service

    Session 3- Starbucks: Delivering Customer Service 1. What factors accounted for the extraordinary success of Starbucks in the early 1990s? What was so compelling about the Starbucks value proposition? What brand image did Starbucks develop during this period? Like the Italians espresso bar, Shultz could brand Starbucks as an icon in American Coffee culture with their high quality coffee mainly focusing on affluent, well educated, white collar upper middle class customers. The primary components contributing

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    Essay Length: 1,091 Words / 5 Pages
    Submitted: June 1, 2018 Autor: abjith
  • What Are the Major Products Under the Quiz Kerala Brand? Who Are the Current Target Customers?

    What Are the Major Products Under the Quiz Kerala Brand? Who Are the Current Target Customers?

    1) What are the major products under the Quiz Kerala brand? Who are the current Target customers? Ans. The major products includes: a) Onstage quiz shows for corporates, educational institutions, government departments and organizations. b) Quizzing workshops/training for schools and colleges. c) Quiz books and regular quiz columns in newspapers and other print media. d) Designing, planning, coordinating and conducting inter-collegiate/school quiz competitions in schools and universities. e) Flagship workshop for educational institutions called ‘Making

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    Essay Length: 2,136 Words / 9 Pages
    Submitted: June 10, 2018 Autor: samantvarun
  • Levis Custom Fitted Jeans

    Case built in 1995 for new product concept: Levis custom fitted jeans 1995: women’s jeans $2 Bn fashion category in US, Levi Strauss mkt leader, jeans available in 51 size combinations, $50 per pair Fashion created product complexity for Levi S, as it was manufacturing and push-based company 1995: 19 Original Levi retail stores, close to customers, Other channels: distributors and/or independent retailers. Total sales: $6 Bn Levis: Fast with information technology and process improvement,

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    Essay Length: 305 Words / 2 Pages
    Submitted: July 7, 2018 Autor: Kavita Soni
  • Customer Service Representative

    Customer Service Representative

    Action Assignment 1 Q1. What is the most important idea you have learned in Part Seven? A.1 Part seven deals with the environment of Muse Communications dealing with three different generations working together under one roof with different working attitudes. It also explains that generational contrasts have genuine ramifications for how employers and employees cooperate. Every generation brings an alternate set of states of mind to the work. Part seven, in general, has demonstrated that:

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    Essay Length: 1,123 Words / 5 Pages
    Submitted: October 11, 2018 Autor: michaeljintu
  • Adm 4326 Customer Satisfaction & Loyalty - Air Canada Paper

    Adm 4326 Customer Satisfaction & Loyalty - Air Canada Paper

    Application Project Application Project Air Canada ADM 4326 Customer Satisfaction & Loyalty Table of Contents 1. Executive Summary…………………………………………………………….................3 2. Objectives…………………………………………………………………………………4 3. Industry Analysis………………………………………………………………………….4 4. SWOT Analysis…………………………………………………………………………...6 5. Services Provided………………………………………………………………………….9 6. Measuring Customer Satisfaction………………………………………………………..12 7. Recommendations…………………………………………………………………......…14 8. References………………………………………………………………………………..16 9. Appendices……………………………………………………………………………….18 1. Executive Summary Air Canada is Canada’s largest airline providing scheduled services in the Canadian market, the Canada-U.S. trans-border market and in the international market to and from Canada. Air Canada is among the 20 largest

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    Essay Length: 4,175 Words / 17 Pages
    Submitted: October 21, 2018 Autor: nnichol1
  • Factors Influencing Vietnamese Customer Decision on Buying a Gaming Laptop

    Factors Influencing Vietnamese Customer Decision on Buying a Gaming Laptop

    THE RESEARCH PROPOSAL 1. A working title Factors influencing Vietnamese customer decision on buying a Gaming Laptop 2. Background of study Gaming laptops are portable personal computers that are designed to play video games as an alternative to gaming consoles. According to the “Gaming Laptop Market Report – Forecast till 2023” by Akash and Abu (2018), Gaming laptop market is one of the fastest growing that comprise of advanced technologies. With the compounded annual growth

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    Essay Length: 919 Words / 4 Pages
    Submitted: November 8, 2018 Autor: Khải Nguyễn
  • Starbucks: Delivering Customer Service

    Starbucks: Delivering Customer Service

    Name: Ahsan Bashir Gill Roll Number: L18-3161 Section: MBA-B ASSIGNMENT FOR SESSION 3 “Starbucks: Delivering Customer Service” Case Summary: Starbucks was founded in 1971 by three coffee fanatics named Gerald Baldwin, Gordon Bowker and Ziev Siegl. Schultz joined in 1982 and traveled to Italy, where he became fascinated by the role of espresso bars in the neighborhood. Schultz started opening up new stores when the founders agreed to sell him the company. In 1992, Schultz

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    Essay Length: 669 Words / 3 Pages
    Submitted: January 30, 2019 Autor: Ch Ahsan
  • Diversion Programs Serve a Wide Range of Opportunities for an offender Rather Than Being Sentenced to Prison.

    Diversion Programs Serve a Wide Range of Opportunities for an offender Rather Than Being Sentenced to Prison.

    Diversion Programs Diversion programs serve a wide range of opportunities for an offender rather than being sentenced to prison. Diversion programs serve a purpose of avoiding a harsh punishment of incarceration and provides a large range of alternatives. Diversion programs help youthful offenders by giving them the proper treatment they need. Many youthful offenders who commit minor crimes, have some sort of mental health problems. Diversion programs drop all criminal prosecutions and leave the offender

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    Essay Length: 729 Words / 3 Pages
    Submitted: February 19, 2019 Autor: vf31
  • Conscious Capitalism by Serving “food with Integrity”

    Conscious Capitalism by Serving “food with Integrity”

    Thau Thau Luu Professor Jasso MGMT 449 February 22, 2019 Chipotle Mexican Grill, Inc.: Conscious Capitalism by Serving “Food with Integrity” Chipotle is a restaurant chain in the fast-casual segment focusing on serving food that is organic. Steve Ells, the creator, Co-CEO, and Chairman of Chipotle Mexican Grill, makes the restaurant to start serving food of which it describes as “naturally raised meat” or “Food with Integrity” and the idea become a main mission of

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    Essay Length: 1,787 Words / 8 Pages
    Submitted: March 13, 2019 Autor: luuhienthau
  • The Following Table Summarizes the Total Costs and Profits for Both Type of Customers in 2 Scenarios

    The Following Table Summarizes the Total Costs and Profits for Both Type of Customers in 2 Scenarios

    Q1. Assuming there is 1 large customer and 1 small customer (1:1 ratio) The following table summarizes the total costs and profits for both type of customers in 2 scenarios- * Price = $6700: In this scenario, both large and small customers will buy the machine as their WTP is more than or equal to $6700 and profit = $7098.08 * Price = $25800: In this scenario, only large customers will buy the machine as

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    Essay Length: 374 Words / 2 Pages
    Submitted: March 13, 2019 Autor: Anupurvi Jain
  • How Workplace Writing Helps in Customer Engagement and Customer Loyality?

    How Workplace Writing Helps in Customer Engagement and Customer Loyality?

    How workplace writing helps in customer engagement and customer loyality? In this customer service oriented era , the relationship between customer and company need to be healthy to survive in competition and for this workplace writings should be adequate in order to involve interest of customers in the Brand .These days companies use emails,blogs, text messages and many other forms of communications to engage them. Companies update their customers with communication on ongoing basis by

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    Essay Length: 303 Words / 2 Pages
    Submitted: March 19, 2019 Autor: Saiqa Shoaib
  • Identifying Target Customer for a Startup Business: Russian Herbal Tea Case Study in Taiwan

    Identifying Target Customer for a Startup Business: Russian Herbal Tea Case Study in Taiwan

    «IDENTIFYING TARGET CUSTOMER FOR A STARTUP BUSINESS: RUSSIAN HERBAL TEA CASE STUDY IN TAIWAN» Abstract. This paper is aimed to identify target customer and utilizing the results of the analysis to create an appropriate product strategy for a startup business. The main object of the case study was chosen to be Russian herbal tea as a new product for Taiwanese tea market. The data is collected from a focus group interview and prior marketing survey

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    Essay Length: 1,806 Words / 8 Pages
    Submitted: March 27, 2019 Autor: Anna Gerchikova
  • Supply Chain and Customer Analysis

    Supply Chain and Customer Analysis

    Customer analysis In this report, we are going to point out Airpod’s current segmentation strategies, which are geographic segmentation, demographic segmentation, psychographic segmentation, and benefit sought segmentation,. This segmentation can help Airpods to consolidate their market position and increase the number of purchase since we creating creative solution for the future. In geographic segmentation, there is a following segmentation which is the region. 1. Region In Hong Kong, we can buy the products of Apple

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    Essay Length: 560 Words / 3 Pages
    Submitted: April 3, 2019 Autor: Kary Cheung
  • Mi Adidas Mass Customization

    Mi Adidas Mass Customization

    Mass Customization Mass customization is the concept of combining elements of mass production with the flexibility and specificity of personalized orders. The previously tested markets have shown a great potential of mass customization in terms of success. Many industries such as electronics and apparel are slowly exploiting this concept. In footwear industry, shoes customization has targeted top athletes for a while. The beneficial aspects of mass customization are to provide consumers with an opportunity to

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    Essay Length: 1,927 Words / 8 Pages
    Submitted: April 12, 2019 Autor: Gerry Chong

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