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Last update: March 13, 2019
  • Nestlé’s Creating Shared Values Strategy

    Nestlé’s Creating Shared Values Strategy

    Nestlé’s creating shared values strategy Summary This case focuses on Nestlé's creating shared value (CSV) strategy. Creating shared value (CSV) strategy includes three categories: nutrition, water, and rural development. Since 1990s the packaged food and beverage industry had improved supply chain sustainability and provided healthier, more natural foods, because of the industry pressure (For example: population growth, climate change and water scarcity, etc.). However, this improvement led to the consolidation and caused the sales decline

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    Essay Length: 1,043 Words / 5 Pages
    Submitted: March 15, 2017 Autor: 思寧 潘
  • Issues on Media Advertising - Ethical Video: “unsung Hero”

    Issues on Media Advertising - Ethical Video: “unsung Hero”

    BPCM 3103 INTEGRATED MARKETING COMMUNICATION TABLE OF CONTENT CONTENT PAGE INTRODUCTION 2 ISSUES ON MEDIA ADVERTISING ETHICAL VIDEO: “UNSUNG HERO” 3-6 UNETHICAL VIDEO: “MAGGI Kari, mencipta kebahagiaan dalam setiap sajian” 7-9 CONCLUSION 10 INTRODUCTION Advertisements are becoming so inescapable day by day for all types of companies for their survival in the competitive market. It is really not possible to fly the plane of success without adding the fuel of advertising. Consumer purchase Behavior positively

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    Essay Length: 2,156 Words / 9 Pages
    Submitted: March 18, 2017 Autor: sitinabilahnazam
  • Big Smile Dental Clinic Customer Service Plan

    Big Smile Dental Clinic Customer Service Plan

    Yunjue li CUSTOMER SERVICE PLAN [键入公司名称] Big Smile Dental Clinic Customer service plan Yunjue Lir 2015/3/28 ________________ Customer service case study 1. As the customer service manager, how would you handle Mrs. Johnson’s complaint? According to the situation described in the case study, a range of resolutions will be provided below to handle Mrs. Johnson’s complaint. 1. Listen carefully what Mrs. Johnson’s story. 2. Ask question and show your concerns to her, put yourself in

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    Essay Length: 658 Words / 3 Pages
    Submitted: March 19, 2017 Autor: Batool
  • Corporate Strategy

    Corporate Strategy

    CS-SANDEEP KUMAR RAINA-B54-ROLL NO 27-08_CS_Week4_s9-10_Application Assignment Explore the different opportunities to diversify your business in future. Arrive at a conclusion using Porter’s ‘3 Essential Tests’. Examine whether ‘Transfer of Skills’ and ‘Sharing Activities’ is possible across the value chains of your existing business and the recommended diversification The reason of diversification is to create shareholder value and also to risk protection, it must meet three tests: INTRODUCTION: I work for Retail Section of Bharat Petroleum

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    Essay Length: 962 Words / 4 Pages
    Submitted: March 22, 2017 Autor: sandeep raina
  • Automotive Policy Strategy to Settle Down Self-Driving Car

    Automotive Policy Strategy to Settle Down Self-Driving Car

    Policy strategy to settle down self-driving car Abstract The automobile industry, which has led the industrial revolution, is preparing for the fourth industrial revolution by attempting to replace the driver of an automobile with a computer by the development of information and communication technology. Google, the information technology company in the US, is testing autonomous driving for automobiles and announced plans to commercialize it within five years. In addition, there are increasing numbers of states

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    Essay Length: 4,316 Words / 18 Pages
    Submitted: March 24, 2017 Autor: Jinho Jung
  • Big Data

    Big Data

    The enormous quantity of reported data or statistics that's created on a usual basis is named the Information Explosion. This information explosion has lead to a constant state of information overload for all of us. As a result it is becoming tougher for marketers to have interaction with customers and it’s simply planning to get worst. (Source: Geoff Nunberg) To overcome such drawback, big data came in the picture. Big data is a term that

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    Essay Length: 820 Words / 4 Pages
    Submitted: March 26, 2017 Autor: Kishan Sahani
  • Impact of Advertising on Consumer Purchase Behavior

    Impact of Advertising on Consumer Purchase Behavior

    LONDON, CONSUMER PRODUCTS A Research Project Impact of Advertising on Consumer Purchase Behavior 6/21/2015 0 ________________ Table of Contents Introduction 2 Learning outcome1: Understanding how to formulate a research specification 3 Task 1.1: A possible researchers and record project are formulating on Impact of advertising on consumer purchase behaviour 3 Task 1.2: The factors those help in researchers project projects selection 4 Task 1.3: A critical review on the key reference 5 Task 1.4: The

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    Essay Length: 2,995 Words / 12 Pages
    Submitted: March 27, 2017 Autor: maliha jahan
  • Advertising Plan Chapter 5

    Advertising Plan Chapter 5

    V. Overall Strategies Time Frame – Start: January 29, 2017 (10 weeks before the event) January 29 – February 11 (10 - 9 weeks in advance) * Visit every Universities administrator: To inform them that Maxcor will having an event. * Prepare Preliminary budget * Search for sponsors for the event. * Send out “Invitation “cards. ( emails) * Book a venue, reservation February 12 - 25 2017 (8-7 weeks in advance) * Informing Dean

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    Essay Length: 1,222 Words / 5 Pages
    Submitted: March 28, 2017 Autor: jenifer rapista
  • Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures

    Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures

    FIN 649 Case 1 Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures 1. Why do companies hedge? With the development of GM, it expanded business around the world. Its exposures risk to foreign currencies grew. Exchange rate changes create gains and losses that affect company’s income. Increasing the volatility of profit. 2. What are the different types of foreign exchange risks? GM faces transactional exposure, translational exposure, and commercial exposure. Transactional exposures

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    Essay Length: 1,433 Words / 6 Pages
    Submitted: March 28, 2017 Autor: Ao Li
  • Heineken’s Advertising Activities

    Heineken’s Advertising Activities

    For advertising activities In Vietnam, the Heineken’s advertising activities are not aggressive compared with other countries in the world, but in every occurrence Heineken is always impressive with Vietnam’s customer. Heineken is not only advertise products with the clip funny, unique, eye-catching and sympathy from consumers, but also became a sponsor for sports (especially tennis), music show and cinema - the field serving the needs of entertainment, relaxation of everybody. In Vietnam, since 1998, Heineken

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    Essay Length: 285 Words / 2 Pages
    Submitted: April 1, 2017 Autor: Tran Thi Thuy Tien
  • Should Everyone Be Allowed to Display the 10 Commandments Anywhere They Like?

    Should Everyone Be Allowed to Display the 10 Commandments Anywhere They Like?

    Zainab Khan Reaction Paper April 4, 2017 The Ten Commandments Yes, every individual should have the right to post the Ten Commandments anywhere they like without any restrictions or prohibition. In the recent decades, our society and the present generation has failed and continues to fail to distinguish right from wrong. Our society lacks morality. Religion plays a vital role in our everyday life and provides the moral guidance that we need to live in

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    Essay Length: 412 Words / 2 Pages
    Submitted: April 5, 2017 Autor: zkhan24
  • What Is Zara's Supply Chain Design? Does This Fit Their Current Strategy?

    What Is Zara's Supply Chain Design? Does This Fit Their Current Strategy?

    1. What is Zara's supply chain design? Does this fit their current strategy? Zara has a successful SCM which focuses on customer satisfaction. In Zara, fashion designers take responsibility of new designs. They choose the most effective fabric for designs which will be designed as models and then sent to the factory. The computer will tailor fabrics in order to waste as little as possible and then label trademarks for transporting to different regions and

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    Essay Length: 493 Words / 2 Pages
    Submitted: April 6, 2017 Autor: Kristin Xian
  • Promotion Strategies

    Promotion Strategies

    Promotions Strategies To obtain a strong position in the market, Maybank needs to give special prominence on effectual promotional activities. The existing of the product in the minds of customer can assist the bank to encourage higher demands of the products. The aspects of promotions include the ongoing activities of advertising, sales promotion, public relations, personal selling, direct mail and direct response advertising. In promotion, communication is the most important elements to spread information among

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    Essay Length: 499 Words / 2 Pages
    Submitted: April 13, 2017 Autor: Naz Irah
  • How Do Companies Choose Best Strategy to Use

    How Do Companies Choose Best Strategy to Use

    MGMT-510 Assignment LU YAO 1173362 Q1: How do companies know which strategy is the best strategy to use? Review figure 3.4 and table 3.2. How do companies prepare for and decrease the factors affecting the threat of entry? Q2: Review table 4.3 add one strength, weakness, opportunity, and threat A1: 1. Enterprise strategy choice is market-oriented; technology logic is based on the development of science and technology. For the technical logic, the progress of the

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    Essay Length: 389 Words / 2 Pages
    Submitted: April 13, 2017 Autor: lukio
  • Walmart Strategy Analysis

    Walmart Strategy Analysis

    WALMART STRATEGY ANALYSIS Walmart is an international retailer that has ventured in different markets, mainly developed and emerging. The company is the largest retailer in the world with a global revenue of US $485.7 billion in their 2015 financial year. The sales in the United States comprised of 60 percent of its revenue. It has a market capitalization of US $194 billion. However, it is believed that it has a potential of increasing its foreign

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    Essay Length: 715 Words / 3 Pages
    Submitted: April 17, 2017 Autor: Wang Xiaoyu
  • Essay on Strategy Formulation

    Essay on Strategy Formulation

    1.0 Introduction Ranked 12th in the Fortune 500, 2015, AT&T Inc. is an American multinational telecommunications conglomerate, headquartered in Dallas, Texas (Peres, 2016). If there is a way to communicate, there is a good chance AT&T provides it. It is the second largest provider of mobile telephone services and the largest provider of fixed telephone services in the United States, and also provides broadband subscription television services. In 2014, AT&T was acclaimed the world’s largest

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    Essay Length: 3,444 Words / 14 Pages
    Submitted: April 18, 2017 Autor: mushiirah16
  • What Are the Key Elements of Toshiba’s Business Strategy in Notebook Computers? in What Way Do Ome’s Operations Support This Strategy?

    What Are the Key Elements of Toshiba’s Business Strategy in Notebook Computers? in What Way Do Ome’s Operations Support This Strategy?

    1. What are the key elements of Toshiba’s business strategy in notebook computers? In what way do OME’s operations support this strategy? In each and every company, there are ups and downs. Even though Toshiba faced many competitors who brought it down and took its first position, Toshiba still have advantages over its competitors in some technologies such as thin film color displays, hard disk drives, lithium ion batteries … Also, the business strategy that

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    Essay Length: 585 Words / 3 Pages
    Submitted: April 20, 2017 Autor: nader damerji
  • Procter & Gamble Market Strategies

    Procter & Gamble Market Strategies

    Procter and Gamble Procter and Gamble Pricing Strategies Zeeshan Sanawar Indiana Wesleyan University Procter & Gamble Market Strategies The recession that started at the end of 2007 lasted till the mid of 2009 and disrupted the economy really bad, several companies ran out of the business and rested modified their strategies to survive. Procter & Gamble Co is one of the biggest manufacturers of household, healthcare, beauty and consumer goods they modified their strategies as

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    Essay Length: 552 Words / 3 Pages
    Submitted: April 24, 2017 Autor: Zeeshansanawar
  • Macy’s Inc. Advertising Plan Report

    Macy’s Inc. Advertising Plan Report

    University of Delaware Macy’s Inc. Advertising Plan Report Restoring Macy’s Retail and Advertisement Strategy Isabella Aswad BUAD 471 Professor Kent December 6, 2016 Executive Summary This report examines why Macy’s Inc. has been falling behind compared with rival companies, and to evaluate how the company can change their advertising strategy to increase sales. The proposal draws attention to the fact that Macy’s, a historically old department store, has had countless competition. However, in the

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    Essay Length: 3,432 Words / 14 Pages
    Submitted: April 26, 2017 Autor: aswadi
  • Business Level Strategy

    Business Level Strategy

    Business level strategy Source of Competitive Advantage Efficiency Uniqueness Breadth of competitive scope Broad target Cost leadership Differentiation Narrow target Focus based on * Low cost *distinctive product Cost Leadership strategy Operational excellence Constant effort to reduce costs * Invest in “good” facilities with an efficient capacity * PROCESS INNOVATION - Streamline & automate * Benefit from experience (learning curve) * Control costs of overhead & contracted activities * Ensure value for $ in marketing,

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    Essay Length: 292 Words / 2 Pages
    Submitted: May 4, 2017 Autor: XiaoWen Liu
  • West Elm Strategy

    West Elm Strategy

    Read the article “West Elm to Launch Its Own Boutique Hotels,” Wall Street Journal, 09/26/2016. Drawing only on evidence in the article, assess West Elm’s entry into the hotel industry. Be sure to weigh both the pros and cons and give your overall evaluation of the strategy. Make sure to focus on using various ideas from this Business Strategy course. Do not bring in outside information about this industry. Be sure to make specific references

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    Essay Length: 354 Words / 2 Pages
    Submitted: May 11, 2017 Autor: Mona Ved Tongia
  • Porter on Corporate Strategy

    Porter on Corporate Strategy

    OVERVIEW: Cooper industries was founded in 1833 by Charles and Elias Cooper started its manufacturing by making a steam engines that generated power for manufacturing plants then by 1900 switched to produce natural gas compressors. By 1920, cooper was recognized leader in pipeline compression equipment. In 1929, Bessemer, another company merged to cooper, which was manufacturing the engines that extracted gas from underground wells. By late 1950s, cooper had gained reputation for good customer services

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    Essay Length: 1,456 Words / 6 Pages
    Submitted: May 11, 2017 Autor: Ronak Joshi
  • Michael Porter - Fundamentals of Strategy

    Michael Porter - Fundamentals of Strategy

    Fundamentals of strategy: A successful strategy is established on two bases; the first of which is a deep understanding of the business situation through internal analysis, that is related to the company’s capacities and assets, and external analysis, that is focused on the environment where the company works. A framework through which internal and external insights are classified is SWOT; that is STRENGTHS, WEAKNESSES, OPPORTUNITIES and THREATS. The second basis of a successful strategy is

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    Essay Length: 1,855 Words / 8 Pages
    Submitted: May 15, 2017 Autor: yahyanaciri
  • Little Big Brother - Business Plan

    Little Big Brother - Business Plan

    Josh Denton Financial Plan Due; 03/27/17 It’s been a long road in going through ups and down to perfect my security system, “Little Big Brother. Through constructive feedback from Dr. Hansen I was able to incorporate his recommended improvements to my app to things such as the financial plan, marketing plan, and just the overall concepts. To real maximum potential I will need to work diligently to find my weaknesses and continue to make constant

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    Essay Length: 2,810 Words / 12 Pages
    Submitted: May 21, 2017 Autor: jdenton321
  • On Catering O2o Marketing Mode and Its Development Strategy

    On Catering O2o Marketing Mode and Its Development Strategy

    On Catering O2O Marketing Mode and Its Development Strategy [Abstract] Due to the slowdown of economic development, catering industry is faced with one of its fiercest dilemma, stimulating the appearance of online-to-offline marketing mode, which is actually a blessing in disguise. At the era of national e-commerce, it can definitely be regarded as the best way out in whatever way. The great opportunity and prospect obtained in this burgeoning trend can not be underestimated. However

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    Essay Length: 4,738 Words / 19 Pages
    Submitted: June 6, 2017 Autor: yao zhou

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