Advertising Plan Chapter 5

V. Overall Strategies

Time Frame – Start: January 29, 2017 (10 weeks before the event)

January 29 – February 11 (10 - 9 weeks in advance)

• Visit every Universities administrator: To inform them that Maxcor will having an event.
• Prepare Preliminary budget
• Search for sponsors for the event.
• Send out “Invitation “cards. ( emails)
• Book a venue, reservation

 February 12 - 25 2017 (8-7 weeks in advance)

• Informing Dean / administrator for Maxcor small events for every University.
• Arrange the sponsors
• Plan the Activities (Awards, Speakers)

• Posting Trivia about the big event.
• Post incomplete poster on website and social media
• Placing “ Box of Knowledge” in every Lobby of Universities
• Online event/competition  #KnowledgeneverendStory #Maxcor

[pic 1]Box of Knowledge

• Non-profit
• Putting some big Boxes in the lobby of every universities students and faculties can put here Old books.
• It will distribute it in some ethnic groups here in Philippines

[pic 2]

[pic 3]

Hope from Knowledge

• Non-profit
• Collaboration with NGO’s, which goes in different ethnics group in the Philippines.
• It is an event to give native children a hope that their knowledge never end, because of poverty and being different to the urban children’s.
• Books from Box of knowledge will be distributed to the schools that build for ethnic children in their plac

February 26 – March 4, 2017 (6 weeks in advance)

• Plan Decors, and registration kits
• Post complete poster information on website and social media
• Invite the non-paying guest (Deans, Professors, and Speaker etc.)
• Viewing the “Hope from knowledge” Event.

March 5 – 18, 2017 (5-4 weeks in advance)

• Conducting a “Expand your knowledge?” quiz bee Competition in participating universities.
• Introduction and Invitation of the big event in every Universities.
• Posting in Social Media
• Assemble Programs and activities booklet
• Start of Registration

[pic 4]

March 12 – 25 (3-2 in advance)

• School Magazine Ad ( 2 times in a week)
• Assemble presentations
• University TV ad ( Announcement about the Coming Event)

March 26 – April 1, 2017 (Final Week)

• Prepare Name Tags
• Confirm with all Vendors, donors, Venue etc.
• Final posting in Social Media. With Hashtag #Knowledgeneverends.
• Announcement of winner in How much knowledge do you? Competition and Online competition #KnowledgeneverendStory #Maxcor

April 8, 2017 (The Ultimate Maxcor Book Trading Exhibit)

April 9-15, 2017 (1 week after the event)

• Sent out “Thank you” Notes to all Universities who participate in this event.

(Online and Email)