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Last update: November 2, 2015
  • Company Marketing Strategy Analysis

    Company Marketing Strategy Analysis

    Introduction. For the success of any business entity, it has to strategically manage its affairs. Strategic management basically gives an organization competitive advantage and hence increases their levels of returns. It is the management that is charged with the strategic planning of the organization. This can be achieved via the proper and effective coordination of the functions of management. Strategic management also enables a firm to contain the level of competition in the market and

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    Essay Length: 947 Words / 4 Pages
    Submitted: November 17, 2011 Autor: thejamac
  • Barbados Marketing Case

    Barbados Marketing Case

    1.0 INTRODUCTION Barbados is one of most well developed and politically stable islands in the Caribbean. The island attracts more than a million visitors a year (Visit Barbados, 2008). Thus, tourism sector has become the major industry and a fundamental part of the economy (Government of Barbados, 2007). However, Barbados is experiencing difficulties in its marketing strategies particularly caused by the loss of market share. The aim of this report is to provide an analysis

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    Essay Length: 1,527 Words / 7 Pages
    Submitted: November 17, 2011 Autor: viki
  • Genym - Generation Y Marketers

    Genym - Generation Y Marketers

    GENYM GENYM- Generation Y Marketers, the marketing club at AIMT, is the most energetic club of the institute. GENYM has been the largest club on campus in terms of student membership and activities. There never is a time when GENYMites take a back seat; our moto is "On the go". GENYM attracts brilliant and dedicated students who work continuously to take the club to a higher level every year. For the past five years, GENYMites

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    Essay Length: 1,201 Words / 5 Pages
    Submitted: November 18, 2011 Autor: moto
  • International Marketing & Piece of Homeland & Expanding Shanghai

    International Marketing & Piece of Homeland & Expanding Shanghai

    Table Of Content. 1. Cultural Analysis 3 I. Introduction 3 II. II. The location, climate, and governance of China 3 III. People: Ethnic Groups and languages 4 IV. Culture 5 V. Religion 6 VI. Source of information 7 2. Economic Analysis 8 I. Introduction 8 II. Population 8 III. Economic statistics and activity 8 IV. Development in science and technology 11 V. Channels of distribution 12 VI. Media 12 VII. Source of information 15 3.

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    Essay Length: 6,633 Words / 27 Pages
    Submitted: November 18, 2011 Autor: antoni
  • Indian Market Entry

    Indian Market Entry

    —First Schindler elevator in India installed in 1925. —In late 1996, collaboration with BBL ended and Schindler began considering options to establish its own operation in India. Did not have a local market base until 1950s; Alfred N Schindler took over the company in 1987; By 1998, Schindler accrued revenue worth $ 6.6 billion around the world Current challenges Orders for nonstandard products (plan for core, standardized products only) Increased cost pressures (due to customs

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    Essay Length: 625 Words / 3 Pages
    Submitted: November 19, 2011 Autor: peter
  • Business of Marketing

    Business of Marketing

    These days, studying abroad is not a special case anymore to students and a large number of the students are sharply increase every year. Some parents are fearful of their children to study at other country because whenever the parents cannot look after thier children in person. I, howerver, strongly believe that students should experience studying abroad for obtaining advantages for their life. One of collecting an useful benefit from studying abroad is that students'

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    Essay Length: 314 Words / 2 Pages
    Submitted: November 19, 2011 Autor: antoni
  • Modern Work Patterns - Marketing Case

    Modern Work Patterns - Marketing Case

    Modern work patterns are becoming the concern of more and more people.This also means that they are stressed from it. It is the reason why causes some problems about workload, competition. An efficient mode of management can deal with these problems. Firstly, modern work patterns are highly competitive.Workers have to compete with each other in talent, idea to achieve goals, or a greater position. They must effort relentlessly, spend almost all of their time and

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    Essay Length: 258 Words / 2 Pages
    Submitted: November 19, 2011 Autor: viki
  • Marketing Case - Motivators and Hygiene Factors Theory

    Marketing Case - Motivators and Hygiene Factors Theory

    Biography Frederick Irving Herzberg who was born in Massachusetts in 17 April 1923 became one of the most influential names in business management. He graduated from City College in 1946 and moved to the University of Pittsburgh to undertake post-graduate workplace while teaching as a professor of psychology at Case Western Reserve University in Cleveland and later moved to the University of Utah where he held the position of professor of management in the college

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    Essay Length: 401 Words / 2 Pages
    Submitted: November 19, 2011 Autor: moto
  • The Role of Imc in the Marketing Process

    The Role of Imc in the Marketing Process

    Company Background Kee Wah, has established 46 stores in Hong Kong, and 19 stores in Mainland China and the United Sates, is a well-known bakery chain store in the world. It has been popular among in Chinese because of the Chinese and Hong Kong style pastries and snacks. It was a small neighborhood bakery operated by a traditional family in the beginning. Due to the modern management, it puts emphasis on high quality and hygiene

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    Essay Length: 252 Words / 2 Pages
    Submitted: November 20, 2011 Autor: moto
  • Marketing Strategies for Perodua - Fairness Research of Higher Education of China

    Marketing Strategies for Perodua - Fairness Research of Higher Education of China

    According to the "Fairness research of Higher Education of China," researcher released statistics results, from 1998 to 2002, the number of college girls in China's universities increases 3 times and the proportion of total student population increased from 38.31% to 43.95%. According to the labor and social security administration department's survey of 62 cities, 67% of employers have made gender restrictions, or clearly stipulated that women cannot pregnant in the employment period. In year 2005,

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    Essay Length: 575 Words / 3 Pages
    Submitted: November 21, 2011 Autor: simba
  • Retail Marketing

    Retail Marketing

    RETAIL STRATEGY ASSIGNMENT Instructions: Select a retailer. Remember a retailer sells to the "ultimate consumer." You need to choose a retailer with a physical store who sells a physical product - otherwise it will be difficult to complete this assignment. If you are thinking of opening your own store, choose a retailer that sells the same type of merchandise that you would like to sell. ( i.e . ski shop, music store, pizza place, furniture

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    Essay Length: 414 Words / 2 Pages
    Submitted: November 21, 2011 Autor: rita
  • Web Hosting Marketing Industry

    Web Hosting Marketing Industry

    Web Hosting People are realize that have a web presence is necessity but not luxury. Nowadays the web hosting has become bombarded trend and becoming increasingly so much important which service provider offer resources to store and provide web access to content from individuals, institutions and companies who lack some resources and expertise to retain the web site. Based on R.Kayne on Wisegeek website, her mention that web hosting is a service which allocates spaces

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    Essay Length: 1,482 Words / 6 Pages
    Submitted: November 21, 2011 Autor: Antonio
  • International Marketing Environment Analysis

    International Marketing Environment Analysis

    The Marketing Review 2005, 5, 159-173 www.themarketingreview.com ISSN 1472-1384/2005/2/00159 + 14 £8.00/0 ©Westburn Publishers Ltd. Geri Clarke1 International Business School International Marketing Environment Analysis Academic international marketing researchers have drawn attention to the lack of research into, amongst other things, the international marketing environment. This can seriously limit the practicality of international marketing plans. The usual domestic environmental audit is not sufficient for the more complex international environment. This paper proposes a more complex framework

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    Essay Length: 5,266 Words / 22 Pages
    Submitted: November 21, 2011 Autor: andrew
  • Market Case

    Market Case

    consumer would then benefit from saving in times and in a more efficient energy use. The product's total economic value would be the price of the consumer's next best alternative (in this case the Asbestos pads) plus the economic value of what differentiates the CMI pads from the Arbesto pads. With the objective of determining value to the customer for the increased efficiency, it is best to reduce all cost calculations to a cost-per-foot basis.

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    Essay Length: 523 Words / 3 Pages
    Submitted: November 21, 2011 Autor: Antonio
  • Product - Dog Stroll Demand & Target Market

    Product - Dog Stroll Demand & Target Market

    The Product The Dog Stroll© is a new and innovative breakthrough products for dog friendly families. It is an attachment that connects a dog leash to the parent's stroller – providing comfort and ease-of-use without sacrificing safety. This attachment will connect directly to the hand rail of any stroller, flexibility and durability that can be counted on by parents and pet owners. The attachment will fit seamlessly around the handrail with a button to slow

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    Essay Length: 575 Words / 3 Pages
    Submitted: November 21, 2011 Autor: rita
  • Perceptual Maps in Marketing Simulation Summary (spanish)

    Perceptual Maps in Marketing Simulation Summary (spanish)

    Perceptual Maps in Marketing Simulation Summary Este ensayo explica el impacto del ciclo de vida del producto en marketing y cuál sería el impacto en el ciclo de vida del producto en la simulación. Los mapas perceptuales son graficas ilustradas de datas creadas por escalas. Durante el proceso de planeación, los planificadores pueden ver que los consumidores y la competencia al mismo tiempo. Thunder RollsThorr Motorcycles,Inc es una compañía con un patrimonio de $5 billones,

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    Essay Length: 838 Words / 4 Pages
    Submitted: November 26, 2011 Autor: rita
  • Apple's Hunger Marketing

    Apple's Hunger Marketing

    I've had a academic conversation recently around four weeks ago when my International English Language Test. And that has been my precious memory. That conversation happened in the procedure of Oral English Language Testing. My examiner is a smoothie who is hospitable and frank. One thing absolutely interesting is he asked me had I take my mobile away before I enter his testing room again and again. Finally, after three times confirmation, we started the

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    Essay Length: 394 Words / 2 Pages
    Submitted: November 26, 2011 Autor: moto
  • Marketing Plan (stp)

    Marketing Plan (stp)

    Market Analysis (STP) Segmentation There are different segments of the indoor tanning industry, the fastest growing market by far are the lotion and skincare market. Over the past seven years, the lotion market has grown by approximately 300 percent and there is no end in sight. Once a playing field for only a select few, the U.S. indoor tanning market is deluged with an entire roster of lotion companies pushing the envelope of technology to

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    Essay Length: 516 Words / 3 Pages
    Submitted: November 26, 2011 Autor: viki
  • Canon Marketing Processes

    Canon Marketing Processes

    In fact, organizations increasingly began to embrace the concept of marketing. They realize that when faced with strong competition that they have received closer to the market and their customers. Thus, they identify and find the following three elements:  Personal Canon always valued this factor to the operating activities of their marketing. The factors which are age, occupation, lifestyle and personality are the managers identify and get clear when the establishments of branches are

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    Essay Length: 424 Words / 2 Pages
    Submitted: November 27, 2011 Autor: tuanbt_90
  • How Have Some Chinese Companies Achieved Success in Foreign Markets?

    How Have Some Chinese Companies Achieved Success in Foreign Markets?

    HOW HAVE SOME CHINESE COMPANIES ACHIEVED SUCCESS IN FOREIGN MARKETS? China opened its doors to foreign trade, technology and investment in 1978 seeking to secure natural resources (raw materials and fuel), acquire Western technology and know-how skills and escaping from the home market saturation (Teagarden & Cai, Learning from dragons who are learning from us: developmental lessons from China´s global companies, 2009). Thirty years afterwards it could be said out loud that some Chinese companies

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    Essay Length: 922 Words / 4 Pages
    Submitted: November 27, 2011 Autor: moto
  • The Benefits and Costs of Using a Marketing Approach to Doing Business in Vietnam

    The Benefits and Costs of Using a Marketing Approach to Doing Business in Vietnam

    We cannot deny that marketing is an important part of any company. Marketing now plays a central role in the transfer of customer information into products, new services and then locate this product on the market. The new products and services is the answer of the company before the change of customer preferences and the dynamics of competition. Customer needs change, companies must innovate to satisfy and meet your needs. In order to be successful,

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    Essay Length: 349 Words / 2 Pages
    Submitted: November 29, 2011 Autor: andrey
  • Coca-Cola Marketing Strategies

    Coca-Cola Marketing Strategies

    Coca-Cola Marketing Strategies Product; In order for an organization to be successful it needs to have a well-defined marketing mix. The marketing mix consists of the four P’s; product, place, price, promotion . Product is defined as “everything, both favorable and unfavorable, that a person receives in exchange”. The Coca-Cola Company’s products consist of beverage concentrates and syrups, with the main product being the finished beverages . Coca-Cola’s products can be viewed as both business

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    Essay Length: 1,661 Words / 7 Pages
    Submitted: November 29, 2011 Autor: Yancky
  • Resource Allocation Under Free Market Economies Is More Efficient Than Command Economies

    Resource Allocation Under Free Market Economies Is More Efficient Than Command Economies

    Resources allocation under free market economies is more efficient than command economies. Nowadays, resource allocation in both command and free market economies is a widely discussed the basic economic essay. It ties in which means what is produced, how and for whom. Free market economy is where resources are allocation by consumers and producters and command economy is controlled by government. The main advantages and disadvantages of recourse allocation in command and free market economies

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    Essay Length: 386 Words / 2 Pages
    Submitted: November 30, 2011 Autor: moto
  • Strategic Marketing Summaries

    Strategic Marketing Summaries

    I giochi di movimento attraverso il marketing verticale del prodotto (modulazione) • Innovazioni basate sui formati • Innovazioni basate sulle confezioni • Innovazioni basate sulle componenti estetiche e di design • Innovazioni basate sull'integrazione I giochi di movimento attraverso il marketing laterale del prodotto (dislocazione) Le possibilità adiacenti riguardano: • Nuovi prodotti per mercati già serviti • Nuovi mercati per prodotti esistenti • Nuovi mercati per nuovi prodotti Si può dislocare: • Il mercato o

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    Essay Length: 346 Words / 2 Pages
    Submitted: December 1, 2011 Autor: jon
  • Nike Company Marketing Strategy and the Differences Between Different Culture

    Nike Company Marketing Strategy and the Differences Between Different Culture

    1. Introduction It has been acknowledged, business environment has became more complex. As a result, an increasing number of companies or organisations have paid more attention on their business strategies, of which marketing strategy could be one of the most vital tactics. In addition, if companies or organisations want to get high performance in this complex environment, an excellent marketing strategy could help them to occupy a big marketing share. Furthermore, the marketing strategy also

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    Essay Length: 2,480 Words / 10 Pages
    Submitted: December 1, 2011 Autor: pisceso

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