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  • Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary Chapter One- Background Information Intel Corporation started in 1968 by the creation of Robert Noyce and Gordon Moore, and Andy Groove joined the corporation near the very start. The beginning of the firm's focus was to make semiconductor computer memory. In the early 1970's, the company already experienced serious competition. From the beginning of the company, Intel realized the importance of partnering with computer companies. The

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: February 28, 2011 Autor: moto
  • Flora2000 Company Analysis

    Flora2000 Company Analysis

    3. OBJECTIVES OF THE STUDY 3.1 Primary Research Objective To streamline the existing processes of online flower delivery and to do online branding of Flora2000. 3.2 Project Deliverables • Study of existing processes followed in online delivery of flowers. • Design a marketing campaign for online marketing of Flora2000 in the Global market. The report covers recommendations on marketing and branding aspects for Flora2000. 3.3 Value of information to the management  Information which captures

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    Essay Length: 1,645 Words / 7 Pages
    Submitted: March 1, 2011 Autor: moto
  • Avon Company

    Avon Company

    AVON is the company with an old history. The very beginning of the direct-selling is also connected with AVON, when David McConnell (developer of AVON Company) realized that people came listening him describing the books because of the gifted perfume. During the years more and more AVON representatives joined the company, and in year 1999 AVON was considered as largest direct seller of beauty products with annual sales of 5.3 billion dollars. For about 100

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    Essay Length: 504 Words / 3 Pages
    Submitted: March 1, 2011 Autor: moto
  • Charlie Long Case Memo

    Charlie Long Case Memo

    Charley Long is a truck driver, the 18-wheeler variety. He works for Fishy Co, a seafood company in Mobile, Alabama, and drives a company truck. Charley's job entails leaving Mobile at 4:00PM each day (5 days per week) and delivering fresh fish to restaurants and wholesale fish distributors in Mississippi and Louisiana. His last stop, in Lafayette, Louisiana, is generally around 12:00 Midnight. It normally takes Charley about five hours to get back to Mobile.

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    Essay Length: 973 Words / 4 Pages
    Submitted: March 1, 2011 Autor: viki
  • Harley Davidson Strategic Case Analysis

    Harley Davidson Strategic Case Analysis

    My presentation of the analysis of this case would be very specific and to the point. I would relate to certain broad strategy areas and describe them in enough depth to help understand the concept, without going into the complete details. Post analysis of the Harley Davidson turn-around, I see the activities and planning involved by the entire management team, to be somewhat as highlighted below. I would also link these aspects with an (I)

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    Essay Length: 746 Words / 3 Pages
    Submitted: March 1, 2011 Autor: viki
  • 1-800-Flowers Company Description

    1-800-Flowers Company Description

    1-800-Flowers.com 1-800-Flowers.com is the world's leading florist and gift shop (About Us: 1-800-FLOWERS). With its headquarters located in Westbury, New York, 1-800-Flowers.com was founded in 1976 by James McCann. James McCann, CEO and founder of 1-800-Flowers.com, lived in Queens, New York with his family and had hoped to be a police officer and studied at the John Jay College of Criminal Justice in New York in the 1970's. He eventually became a social worker continuing

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    Essay Length: 972 Words / 4 Pages
    Submitted: March 1, 2011 Autor: viki
  • The Boeing Company Marketing Plan

    The Boeing Company Marketing Plan

    A marketing outline for The Boeing Company. Market share, SWOT analysis, Short term v. Long Term, Environmental analysis, Reccommendations Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. It was founded in 1916 by William Boeing as Pacific Aero Products Company and changed its name to The Boeing Airplane Company in 1918. Boeing has continued to grow ever since. It has a vast product line ranging

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    Essay Length: 2,090 Words / 9 Pages
    Submitted: March 1, 2011 Autor: viki
  • Saxonville Sausage Company

    Saxonville Sausage Company

    SAXONVILLE SAUSAGE COMPANY In order to fulfil her mission to assess the "Italian opportunity" of Vivio and to develop it into a national brand, Ann Banks needs to understand the current situation of the brand. Vivio was launch very "roughly" 4 years ago, with no prior real planning for its positioning: an "Italianised" name was chosen, an Italian flag was put on the label, and the price was benchmarked on the regional similar products. Vivio

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    Essay Length: 2,815 Words / 12 Pages
    Submitted: March 8, 2011 Autor: andrey
  • America online Case Study

    America online Case Study

    Week 4 Additional Case Study: America Online, Inc. Question 1: Prior to 1995, why was America Online (AOL) so successful in the commercial online industry relative to its competitiors CompuServe and Prodigy? Answer: America Online was more successful due to the pricing rate structure. The rate structure that AOL offers is relatively easier to understand and anticipate. It offers cheaper standard pricing. America Online charged the customers a monthly fee of $9.95 for access to

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    Essay Length: 609 Words / 3 Pages
    Submitted: March 8, 2011 Autor: rita
  • Dell Working Capital Case

    Dell Working Capital Case

    1. Ststement of Problem Dell is anticipating growth of 50% in 1997 and expects to beat the industry growth forecast. With this in mind we need to analyse how best we can arrange funding to support this growth. 2. Statement of Facts and assumptions: A few facts - Dell has been successful in sustaining competitive advantage and maintaining profitability for the following reasons: 1.    It maintains the lowest inventory of FGI and WIP as it

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    Essay Length: 1,054 Words / 5 Pages
    Submitted: March 8, 2011 Autor: viki
  • Case Analysis of Entreprenuership

    Case Analysis of Entreprenuership

    Discussion Questions Q1: Why was Menderes Akdag the ideal choice to lead 1-800-PetMeds?? What do you think would you have happened If Dr.Marc Puleo, 1-800-PetMed's founder, would have reminded at the helm of the company himself? A1: AKdag was the former president of Lens express, one of the first companies to sell contact lens on the internet .He has experienced the exact problem that 1-8oo-petMeds was experiencing and hence he has access to additional know

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    Essay Length: 1,250 Words / 5 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Chem-Med Company Ratio Analysis

    Chem-Med Company Ratio Analysis

    Solution Case # 02: Question # 1: Year 2005 2006 2007 2008 2009 Sales 3051 3814 5340 74 10466 Sales Growth 25% 40% 40% 40% Sales growth for the year 2006 is 25% where as the sales growth projected for the year 2007, 2008 and 2009 is 40%. Question # 02: Year 2005 2006 2007 2008 2009 Income 766 1150 1609 1943 2903 Income Growth 50.13% 39.91% 20.76% 49.41% Income growth in the year 2006

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    Essay Length: 753 Words / 4 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • United Beverage Case Study

    United Beverage Case Study

    United Beverage's first product, Gangbuster Interactive Beverages was succeed in the beverage market and reached wide brand recognition. These years, Gangbuster's sales seems stable. The month profit was almost the same for every month. Paul Diaz came up one innovative idea to expend United Beverage's market and development. After team discussion, they had three opinions to develop the product in the future. One is invest in Gangbuster, maintain the stable sales. Another is develop a

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Google Case Memo - Culture at Google

    Google Case Memo - Culture at Google

    Google Case Memo 1. Culture at Google a. Diagnose the culture at Google. From the material provided, I believe that Google has a very unique culture that can be thought of as a very strong customer-responsive culture. Their company motto is "Don't be Evil" which exemplifies their goal of developing products in the best interest of the customer. Although they deal with their customers in a virtual world, they have increased customer satisfaction through their

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    Essay Length: 2,132 Words / 9 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Glass Menagerie - Jim Case

    Glass Menagerie - Jim Case

    In high school, Jim was basically your all around nice guy. He was friendly to everyone, and an example of this is that he called Laura "Blue Roses". He was being friendly when he nicknamed her that, but otherwise they didn't really talk to each other. That was basically under the only circumstances that they actually talked. The only reason that Jim asked Laura what was the matter in the first place, was because she

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    Essay Length: 589 Words / 3 Pages
    Submitted: March 8, 2011 Autor: jon
  • Ramsey Stockwell Case Study

    Ramsey Stockwell Case Study

    Ramsey Stockwell 1. What are the major issues in this case? The major issues that surround the Ramsey Stockwell case start with the practices of the upper level management. Ramsey Stockwell, the vice president of production, is where some of the issues originate from. Since he is the person who is in control of the product that comes and goes from the company, it is his role to inform other members of management what is

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    Essay Length: 1,196 Words / 5 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Colgate Palmolive Marketing Case

    Colgate Palmolive Marketing Case

    This recommends that the new super-premium Precision toothbrush be launched as a niche product on February 10, 1993. Implementation will take place within 120 days of approval. A niche launch strategy will result in a 17.3% increase in firm-wide profitability by the second year (See pro forma income statement and accompanying assumptions in Exhibits 1). In 1991, Colgate-Palmolive (CP) was number one in the US toothbrush market. However, CP is not represented in the most

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    Essay Length: 638 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Hansen's Beverage Company Analysis

    Hansen's Beverage Company Analysis

    EXECUTIVE SUMMARY Japan, specifically Osaka, has been identified as a very lucrative market. It is in Hansen's Beverage Company's best interest to pursue a pilot program in the city of Osaka. Hansen's will test two product lines: fruit juice and tea. Both would be positioned as high-end, healthy, and fun-to-drink beverages. Our target audience is comprised of 15-30 year old, males and females. Japanese youth are interested in and open to experiencing products imported from

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    Essay Length: 2,068 Words / 9 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Hr Policies and Practices in Training Needs Analysis Area of Kazakhstani Companies

    Hr Policies and Practices in Training Needs Analysis Area of Kazakhstani Companies

    Introduction Each day each company faces a lot of people, consumers with different questions about production, about workstation and quality. All companies should have great service to encourage them and attract. Service plays an important role in every business. That's why Training Needs Analysis is needed. TNA is an effective way to identify any gap between the skills your business needs and those your employees have. It involves gathering information to identify areas where your

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    Essay Length: 3,783 Words / 16 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Lukoil Case Study

    Lukoil Case Study

    LUKOIL CASE STUDY: THEORIES AND INSTITUTIONS- TRADE AND INVESTMENT 1. What theories of trade help to explain Russia's position as an oil exporter? • Natural & Acquired Advantage: 15 more reserves than Saudi Arabia • Similarity Theory: Trade mostly with neighboring countries, former members of Soviet Union. • Porter Diamond Theory: National competitive advantage, with favorable demand, factor conditions, related & supporting industries and strategy. • Interventionist, merchantilism, PLC theories do not apply. 2. How

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    Essay Length: 275 Words / 2 Pages
    Submitted: March 8, 2011 Autor: viki
  • Deutsche Allegemeinversicherung (dav) Case Study

    Deutsche Allegemeinversicherung (dav) Case Study

    Case Abstract Deutsche Allegemeinversicherung (DAV) was a global leader in the insurance industry, writing nearly DM 48 billion in premiums in 1996 in over 32 countries. Its strengths were the breadth of its products which included health, property, and life insurance in addition to its disability income protection. Managers in other firms throughout the industry attributed DAV's success to two key factors: sound, traditional insurance management; and outstanding customer service. Its exceptional group of risks

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    Essay Length: 3,389 Words / 14 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Buildingblocks International Case - Reasons for Not Closing the Deal

    Buildingblocks International Case - Reasons for Not Closing the Deal

    Reasons for Not Closing the Deal  Firms hadn't seen the obvious benefits. The profit companies were seeking maximum earnings for sure. They typically disbursed grants to not-for-profit organizations not only just for charity but also to build high reputation in communities. This kind of investment would bring extra return especially to public corporations. In this case, it seemed that helping children in developing countries was not that attractive to these corporations although it was

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    Essay Length: 582 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Budgetary Challenges Posed by Ageing Populations - the Case of Italy

    Budgetary Challenges Posed by Ageing Populations - the Case of Italy

    In the coming decades, the size and age-structure of Europe's population will undergo dramatic changes due to low fertility rates, to increasing life expectancy and the retirement of the baby-boom generation. Ageing populations present major economic, budgetary and social challenges and have a significant impact on growth. In terms of the economic and monetary union, the long-term sustainability of public finances is vital and Member States have to address pressures to increase public spending that

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    Essay Length: 261 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Executive Information Simulation - Teleswitches Company

    Executive Information Simulation - Teleswitches Company

    Executive Summary Organizational culture is the most difficult attribute of a company to change and can tend to persist and strengthen over time. Hofstede refers to it as the "software of the mind", and this is clearly evident when analyzing the culture present at Teleswitches during the Executive Information System (EIS) simulation that our group carried out. Numerous instances of power and politics within Teleswitches affected decisions made by our group, and it became apparent

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    Essay Length: 3,571 Words / 15 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Optical Distortion Incorporated Hbs Case

    Optical Distortion Incorporated Hbs Case

    Case One: Optical Distortion, Inc. Optical Distortion Incorporated (ODI) holds a patent and license protection for contact lenses for chickens. ODI's primary challenge is its limited financial resources requiring a need to produce and sell its sole product quickly. ODI must address this problem by launching a successful roll out of the product in California, which is critical to the survival of the company. Properly pricing the lenses, hiring additional staff, setting up a warehouse

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    Essay Length: 685 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrey

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