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Last update: April 2, 2016
  • Corporate Social Responsibility - a Critical View to the Market and Education System from a Consumer Perspective

    Corporate Social Responsibility - a Critical View to the Market and Education System from a Consumer Perspective

    HEC Montreal, Fall semester 2016 Corporate Social Responsibility A critical view to the market and education system from a consumer perspective Corporate Social Responsibility (CSR) has become an important part in business and most companies especially located in developed industries practiced already a long time with it. Currently, the pressure from the society, pointing at consumers, becomes bigger. Consumers do not only want the product, but they also do care about the process of manufacturing

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    Essay Length: 1,462 Words / 6 Pages
    Submitted: December 10, 2016 Autor: Sanne Foekens
  • Gehani, R., 2016. “corporate Brand Value Shifting from Identity to Innovation Capability: from Coca-Cola to Apple”. Journal of Technology Management and Innovation, 11(3), Pp. 11-20

    Gehani, R., 2016. “corporate Brand Value Shifting from Identity to Innovation Capability: from Coca-Cola to Apple”. Journal of Technology Management and Innovation, 11(3), Pp. 11-20

    Critical Journal Article Review Gehani, R., 2016. “Corporate Brand Value Shifting from Identity to Innovation Capability: from Coca-Cola to Apple”. Journal of Technology Management and Innovation, 11(3), pp. 11-20. The ability to build a robust corporate brand and to sustain it through volatile, fast-paced, and unpredictable global markets has proved to be key to a company’s success. In this article, R. Gehani, Professor of Management at the University of Akron, aims to analyse and decipher

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    Essay Length: 1,726 Words / 7 Pages
    Submitted: December 10, 2016 Autor: Francois Vlr
  • Invest Banking and Financial Services

    Invest Banking and Financial Services

    http://www.globsyn.edu.in/images/logo.jpg “Invest Banking and Financial Services” “An overview of Investment Banking in India” Project Report Submitted By NAME ENROLLMENT NO Ringcon Saha 030105026 Soumya Kanti Sarkar 030105062 Joy Majumdar 030105108 Under the guidance of Prof. Krishnendu Ghosh Professor, Globsyn Business School Globsyn Business School MouzaChandi, PS – Bishnupur, Amtala ,J.L. No – 101, District – 24 Parganas (South),D.H. Road, Pin – 743 503, West Bengal, In ________________ ACKNOWLEDGEMENT We wish to express our sincere gratitude

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    Essay Length: 310 Words / 2 Pages
    Submitted: December 18, 2016 Autor: soumya sarkar
  • Demonstrate an Understanding of Consumer Behaviour as a Result of Marketing Strategies

    Demonstrate an Understanding of Consumer Behaviour as a Result of Marketing Strategies

    Demonstrate an understanding of consumer behaviour as a result of marketing strategies In this essay I will demonstrate an understanding of consumer behaviour as a result of marketing strategies. Specifically, I will be looking at various pricing and promotion techniques which influence consumer behaviour within the fashion industry. It is important for marketers to understand the needs of the consumer as well as the social, psychological and personal factors in order to persuade a person

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    Essay Length: 964 Words / 4 Pages
    Submitted: December 22, 2016 Autor: kolchuma
  • Report on Cement & Retail Apparel Industry

    Report on Cement & Retail Apparel Industry

    KIRLOSKAR INSTITUE OF MANAGEMENT STUDIES STRUCTURED INDUSTRY ANALYSIS GROUP NO-7 NAME ROLL NO. AMOGH SOMANI 06 MITHUN KUMAR PATRA 37 TAMAL ROY 70 SHIVANI SHETHI 61 KARTIKEY GUPTA 32 REPORT ON CEMENT & RETAIL APPAREL INDUSTRY INTRODUCTION * Overview of the Industry * Economic Perspective and factors affecting the industry * Overview of the companies and CEO/CMD and Management Ethos. * Geographical Expansion and Coverage. * Competition * Brand Perspective and Elements * Financial understanding

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    Essay Length: 11,349 Words / 46 Pages
    Submitted: December 27, 2016 Autor: mithun
  • Trading Journal

    Trading Journal

    Trading Journal BUS: 136 Wang Haoyu and Sun Xiaotian a. Strategy: We diversified our investment choice to avoid market risk. We invested companies with good performance like NVDA and bore higher risks to get excess return. We also invested some small companies with low risk. Goals: We wanted to avoid market risk and to get an excess return for about 5%. b. Yes, we used some risk limitation criteria, such as limit orders and stop

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    Essay Length: 646 Words / 3 Pages
    Submitted: January 3, 2017 Autor: wang haoyu
  • Mansa Musa's Hajj Journal Essay

    Mansa Musa's Hajj Journal Essay

    Mansa Musa’s Hajj: Journal Entry Journal Entry #1 Niani, 1324 It is a bright morning here and I’m very excited to start my day. There are not many people traveling here and if there are there is a very minimum of them out. And there are not many animals around which means not much local meat. I headed northeast across the grassland to Walata. Ahead of the caravan. Journal Entry #2 Walata, 1324 It is

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    Essay Length: 306 Words / 2 Pages
    Submitted: January 3, 2017 Autor: MadisonC
  • Foundations of Human Services

    Foundations of Human Services

    Foundations of Human Services Worksheet BSHS/305 Version 2 ________________ University of Phoenix Material Foundations of Human Services Worksheet Answer, in a 50- to 100-word response, each of the following questions: 1. Identify the four themes of human services. The four themes of human services are as follows: Problems in living It can be a result of an individual’s environment; i.e., living conditions, poor education, and or family and friends. It is also applies to mental

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    Essay Length: 882 Words / 4 Pages
    Submitted: January 5, 2017 Autor: ddavis1980
  • History of Retail Organisation

    History of Retail Organisation

    ________________ 1.History of Organized Retail: Retailing is a commercial transaction in which a buyer intends to consume the good or service through personal, family or household use. Generally, in the past, basic retailing underwent 3 phases of evolution.They are Phase 1: Barter system- It is a system of transactions where people used to exchange, the valuables they used to possess and has some value in the eyes of other persons. Phase 2: Adoption of common

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    Essay Length: 1,217 Words / 5 Pages
    Submitted: January 12, 2017 Autor: Ashokan Kb
  • Marketing Strategy of a Services Business

    Marketing Strategy of a Services Business

    Marketing Services Executive Aircraft Services ________________ Macintosh HD:Users:christellebbos:Desktop:ExecutiveAircraftSvs_biglogo.png TABLE OF CONTENTS About the Company…………………………………………………………………………………page 3 Services Offered………………………………………………………………………………………page 3-5 Services Marketing Mix……………………………………………………………………………page 6-7 * 7Ps……………………………………………………………………………………………….page 6 * Core Product…………………………………………………………………………………page 6 * Supplementary Services………………………………………………………………...page 6 * Flowchart of the Service………………………………………………………………...page 7 Competition……………………………………………………………………………………………..page 8 * Emerald Jet……………………………………………………………………………………page 8 * Cedar Jet………………………………………………………………………………………..page 9 * Imperial Jet……………………………………………………………………………………page 10 Blueprinting Services……………………………………………………………………………….page 11 Service Recovery……………………………………………………………………………………...page 12 Services Marketing Triangle………………………………………………………………………page 13 Services Marketing Strategies.…………………………………………………………………..page 14 Jay Customer Incidents……………………………………………………………………………..page 14 The Servicescapes Model…………………………………………………………………………..page 15

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    Essay Length: 1,323 Words / 6 Pages
    Submitted: January 16, 2017 Autor: ChristelBL
  • Effect of Celebrity Endorsement on Consumer Buying Behavior

    Effect of Celebrity Endorsement on Consumer Buying Behavior

    Research Topic EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR By Zarak Khan Bangash Email: tranceadd931@gmail.com Thesis Submitted to Institute of management studies University of Peshawar Session: 2011-15 Supervised by Dr. Ali Muhammad Mohmand ________________ Abstract Study is conducted about effects of celebrity endorsement on consumer buying behavior in telecom sector Ufone and Mobilink of Pakistan. Randomly 150 customers from both Ufone and Mobilink were selected for the data collection. The conceptual framework of source

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    Essay Length: 8,995 Words / 36 Pages
    Submitted: January 17, 2017 Autor: Zarak Khan
  • Proposal for Food Services at Humber College

    Proposal for Food Services at Humber College

    Date: November 17th, 2016 To: Humber Administration Fr: JINS Team Subject : Proposal for Food Services at Humber College At Humber College many students often complain about the affordability, nutrition and the lack of diverse food options offered by Humber Food Services. Most importantly food services should provide access to a variety of nutritious foods and an affordable cost that promote students’ health and their capacity to attend to academic tasks. In addition, Humber host

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    Essay Length: 1,514 Words / 7 Pages
    Submitted: January 22, 2017 Autor: mesabrown
  • Journal #1 Eleanor & Park

    Journal #1 Eleanor & Park

    Alexander San Vicente Professor English 1B 19 January, 2017 Journal #1 In the young adult book, Eleanor and Park, we discover our two main characters reside in Omaha, Nebraska. First, we discover that Park is Korean due to his peers on the bus. Park is also an introvert. He like to keep to himself and listen to his music. Park lives with his mom and dad and has a younger brother. His younger brother, Josh

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    Essay Length: 477 Words / 2 Pages
    Submitted: January 24, 2017 Autor: Alexander San Vicente
  • Amazon Web Services

    Amazon Web Services

    Project Report: Amazon Web Services INTERNATIONAL PROGRAMME IN MANAGEMENT FOR EXECUTIVES 2016-17 INDIAN INSTITUTE OF MANAGEMENT, LUCKNOW Amazon Web Services Management Information Systems COURSE NUMBER (IT05101) UNDER THE GUIDANCE OF Prof. Bharat Bhaskar SUBMITTED BY: Group 9 Name Roll No. Deepnil Biswas IPMX09021 Nitin Panwar IPMX09036 Sanjoy Maji IPMX09045 Vaneet Goel IPMX09063 Vikrant Sharma IPMX09064 Vineet Singh IPMX09065 * Table of Contents  Table of Contents 2 Introduction 3 Architecture 4 Amazon Application Services 5

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    Essay Length: 6,019 Words / 25 Pages
    Submitted: January 30, 2017 Autor: SANJOY MAJI 
  • Study the Travel Planning Behaviour of Indian Consumers

    Study the Travel Planning Behaviour of Indian Consumers

    ________________ EXECUTIVE SUMMARY: With this Project we want to find out the factors that influence tourists. We have prepared a questionnaire to come to a conclusive evidence as to what the consumers consider to be the most important factors while choosing a travel package. We have done exploratory research to find out the different factors. Using these factors, we have come up with a questionnaire which would be used for the fieldwork. The initial questionnaire

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    Essay Length: 2,890 Words / 12 Pages
    Submitted: January 31, 2017 Autor: Abhishek Patra
  • The Battle for Value, 2004: Fedex Corp. Vs. United Parcel Service, Inc.

    The Battle for Value, 2004: Fedex Corp. Vs. United Parcel Service, Inc.

    The Battle for value, 2004: FedEx Corp. VS. United Parcel Service, Inc. One-page Summary: In the case FedEx and UPS both are high strongest package-delivery companies in the U.S and Worldwide. Also FedEx Corporation and United parcel service, Inc., the only U.S all-cargo carriers then permitted to serve the Chinese market. FedEx started at 1971, in the 1973 is the first night of continuous operation, in that time only 186 packages overnight to 25 U.S

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    Essay Length: 548 Words / 3 Pages
    Submitted: January 31, 2017 Autor: Alex Zhi Kai
  • The Products and Services Provided by Sears Canada

    The Products and Services Provided by Sears Canada

    . The products and Services provided by Sears Canada Sears Canada Inc. (Sears) is a multi-channel retailer that is engaged in the sale of goods and services through 95 department stores, 43 Sears Home stores, 144 Hometown stores, 24 Outlet stores, 84 Sears Travel offices, 34 Corbeil appliance stores, the Sears.ca website and an extensive network of over 1,200 merchandise pick-up locations. Through its retail channel, Sears operates its namesake department stores, as well as

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    Essay Length: 6,065 Words / 25 Pages
    Submitted: February 7, 2017 Autor: bigbadbear
  • Electronics and Nonstore Retailing

    Electronics and Nonstore Retailing

    Chapter 3 ELECTRONIC AND NONSTORE RETAILING Nonstore Retailing - is a form of retailing in which sales are made to consumer without using stores. TYPES OF NONSTORE RETAILERS 1. Catalog and Direct mail retailer 2. Direct selling retailer 3. TV home shopping retailer 4. Electronic retailer. Different types of nonstore retailers are defined in terms of medium they use to communicate with customers; catalog and direct mail retailers communicate using printed material distributed through mail;

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    Essay Length: 1,050 Words / 5 Pages
    Submitted: February 14, 2017 Autor: Stephanie Cabbab
  • Funeral Parlor Service

    Funeral Parlor Service

    Visiting the funeral parlor service and learned about the process of handling the dead bodies as well as the rituals that are carried by the different preferences of people according to ones’ religion and culture. The service parlor provides necessary assistance to the public and involves in making decision for the funeral ceremony and products such as clothing, urns and caskets. The funeral ceremony is conducted to say a final farewell to your loved ones

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    Essay Length: 301 Words / 2 Pages
    Submitted: February 20, 2017 Autor: bunnyx4coco
  • Employee Benefits and Services at Credit Union

    Employee Benefits and Services at Credit Union

    EMPLOYEE BENEFITS AND SERVICES AT NORTHERN SAVINGS CREDIT UNION Beside the direct pay of salary, indirect pay of employee benefits and services are one of the most important tools that help an individual when seeking and comparing a job (Schwind, Das, Wagar, Fassina, & Bulmash, 2013, p. 367). Employee benefits and services are also a tool used by businesses to attract potential applicants, improve employee satisfaction, reduce turnover and maintain competition. Because of that, Tien

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    Essay Length: 640 Words / 3 Pages
    Submitted: March 2, 2017 Autor: Tiên Camm
  • The Consumer as Worldview

    The Consumer as Worldview

    THE CONSUMER AS WORLDVIEW The Consumer as Worldview Nuanli Chen ENV 100H1 Simon Appolloni ________________ In 1962 Rachel Carson observed the destructive effect man was having on his environment. Carson noticed life was shaping the environment in which it lived rather than the other way around (Carson, 1962). The speed of change has as well as the pace of society in general has accelerated. Everywhere we look we are being told to change, to buy,

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    Essay Length: 1,268 Words / 6 Pages
    Submitted: March 6, 2017 Autor: Tom Wang
  • Starbucks: Delivering Customer Service

    Starbucks: Delivering Customer Service

    The foundation of Starbucks was the idea, “third place,” and in its founder’s leadership, partner and customer satisfactions are the key to creating a welcoming environment that can be perceived as the “third place.” Christine Day, an executive of Starbucks, through analyzing Starbucks’ market research data, discovered that Starbucks customer satisfaction rate wasn’t as high as they had expected. With this fact, Day is deciding whether or not to make an additional $40 millions annual

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    Essay Length: 590 Words / 3 Pages
    Submitted: March 7, 2017 Autor: Charlene Fang
  • Services Marketing

    Services Marketing

    / SERVICES MARKETING Summary I always consider a good service as a necessary condition for running a company,or even a small restaurant. Why service is of so great importance? Why nowadays so many people care about it so much? Years ago, I went to the Elegant Salon to make a haircut, however it’s bad service made me very uncomfortable. The Elegant Salon is a very big haircut industry company in China, and famous for it’s

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    Essay Length: 3,102 Words / 13 Pages
    Submitted: March 7, 2017 Autor: sysysy
  • National Service Training Program (nstp) Narrative Report

    National Service Training Program (nstp) Narrative Report

    NARRATIVE REPORT Civic Welfare Training Service Introduction “Build, Educate, Inspire, Empower and be the Change” a line from the famous philosopher Plato, I excerpt this quotation in my introduction as a citizen of our country because we can do a big difference in every action we made. This action may result negative or positive impact to others and it can change the routine of our generations. So, our role as a youth citizen of our

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    Essay Length: 1,225 Words / 5 Pages
    Submitted: March 8, 2017 Autor: kurt_sia
  • Consider the Various Product and Service offerings Provided by Investment Banking Vs. Commercial Bank

    Consider the Various Product and Service offerings Provided by Investment Banking Vs. Commercial Bank

    Mengyu He Z5097077 Consider the various product and service offerings provided by investment banking vs. commercial bank. 1. What are the differences? Commercial banks usually provide services for the general public, such as providing loans, accepting deposits, and some basic investment products. In addition, commercial banks also have agency functions, such as, to make payments of rent, and utility functions, including offer money transfer facility. However, investment banks as a kind of financial institution usually

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    Essay Length: 386 Words / 2 Pages
    Submitted: March 14, 2017 Autor: 鑫 张

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