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Last update: February 12, 2015
  • Harley Davidon 2004 Case Study

    Harley Davidon 2004 Case Study

    HARLEY DAVIDSON Case Study: Harley-Davidson in 2004 This case study is seeking to analyze the competitive strategy of Harley-Davidson and the resulting strengths and weaknesses that have led the company to success, or in some instances failure. Harley-Davidson’s vision is to fulfill dreams inspired by the many roads of the road by providing remarkable motorcycles and extraordinary customer experiences. Along with that they fuel the passion for freedom in their customers to express their own

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    Essay Length: 2,838 Words / 12 Pages
    Submitted: April 19, 2012 Autor: thompsoms
  • Microsoft in India Case Study Analysis

    Microsoft in India Case Study Analysis

    GLOBAL ENVIRONMENT OF BUSINESS SUBMITTED BY LIGIA C. POPESCU DATE NOVEMBER 5, 2011 INTRO In 2009, Microsoft India was creating their Go-To-Market strategy with their new cloud computing product offerings. To meet the needs of the various needs of the IT market, they had developed three types of products – IaaS (Infrastructure as a Service), SaaS (Software as a Service) and PaaS (Platform as a Service). The market was separated into three segments – Government

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    Essay Length: 2,304 Words / 10 Pages
    Submitted: April 21, 2012 Autor: Ligia
  • Quantas Airlines Case Study Analysis

    Quantas Airlines Case Study Analysis

    INTRODUCTION Qantas Airlines faces many of the same profit-eroding issues, as does much of the airline industry. It also faces some serious issues with the TWA labor union that could have catastrophic results for the future of the company. Despite these conditions, Qantas has announced a strategic, and expensive, multi-focused initiative aimed to stabilize the company's financial health, rebuild their reputation and grow the company on global scale. Major issues of these initiatives will be

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    Essay Length: 1,113 Words / 5 Pages
    Submitted: April 21, 2012 Autor: Ligia
  • Tata Motors Case Study

    Tata Motors Case Study

      Introduction Tata Motors is an Indian multinational automotive corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Its products include passenger cars, trucks, vans and coaches (Tata Motors). The Tata Group, India’s oldest and largest conglomerate, has ever since been committed to social responsibility and in that tradition. This would cause the change in the stategy of Tata motors based on Ratan

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    Essay Length: 392 Words / 2 Pages
    Submitted: April 23, 2012 Autor: esser
  • Fair & Lovely Case Study

    Fair & Lovely Case Study

    This case study is about Fair & Lovely, a cosmetic product that lightens skin color. It is a famous creation of Hindustan Lever Ltd that is assumed to lighting skin and make it beautiful. However, to remain the number one best selling product in India, the company launched a series of ads to represent the product as a miracle invention that will help girls get a boy, a job and a happier life since they

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    Essay Length: 689 Words / 3 Pages
    Submitted: April 23, 2012 Autor: Seddik02
  • Anne Mulcahy - Xerox Case Study - What Is Mulcahy’s Vision for Xerox?

    Anne Mulcahy - Xerox Case Study - What Is Mulcahy’s Vision for Xerox?

    Hunter Vernon MGT 5700 Anne Mulcahy Xerox Case What is Mulcahy’s vision for Xerox? In my opinion, Anne Mulcahy (the COO of Xerox Corporation) was put into a very difficult situation from the beginning. As the article says she was pretty much “drafted into the war”. She was forced with the task of turning things around for the company. Rumors had been going around that Xerox was going to have to file for bankruptcy. Stock

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    Essay Length: 2,228 Words / 9 Pages
    Submitted: April 27, 2012 Autor: vernonih
  • An Evaluation of the Advantages and Disadvantages of Adopting the Euro. a Case Study of the Uk

    An Evaluation of the Advantages and Disadvantages of Adopting the Euro. a Case Study of the Uk

    Title of essay: An evaluation of the advantages and disadvantages of adopting the Euro. A case study of The UK I. Introduction According to European Commission (2011a), a new common currency in Europe was announced on the first day of January 1999. At that time, there were eleven European countries decided to join the Euro and the Euro was introduced instead of their own currencies. The Euro has been adopted as a main currency of

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    Essay Length: 2,322 Words / 10 Pages
    Submitted: April 28, 2012 Autor: quyenpm
  • McDonalds Case Study

    McDonalds Case Study

    McDonald’s “McDonald’s Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. McDonald’s primarily sells hamburgers, chicken, French fries, breakfasts and soft drinks.” (McDonald’s, 2011). “Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles.” (McDonald’s, 2011) McDonald’s restaurant

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    Essay Length: 3,289 Words / 14 Pages
    Submitted: April 29, 2012 Autor: tahatfamily
  • Nike Case Study

    Nike Case Study

    Nike Case Study Think about the complexity of managing standards in companies that your company does not even own. What can be done to ensure that suppliers (and, for that matter, distributors) are meeting your own company’s standards? What kinds of systems would a company like Nike need to put into place to ensure that its own code of conduct is being adhered to throughout the supply chain? Nike seems to have been targeted by

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    Essay Length: 1,627 Words / 7 Pages
    Submitted: April 29, 2012 Autor: dkavutse
  • Nike Case Study

    Nike Case Study

    Nike Case Study Think about the complexity of managing standards in companies that your company does not even own. What can be done to ensure that suppliers (and, for that matter, distributors) are meeting your own company’s standards? What kinds of systems would a company like Nike need to put into place to ensure that its own code of conduct is being adhered to throughout the supply chain? Nike seems to have been targeted by

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    Essay Length: 1,627 Words / 7 Pages
    Submitted: April 29, 2012 Autor: dkavutse
  • Parle G Case Study

    Parle G Case Study

    NOTE: Thumb rule for harvard case study is to have a hard copy of the case and minimum three reading is necessary to comprehend and answer the questions related to the case study. Following questions needs to be answered after reading the case study of Tata Motor (in the hand written format and to be submitted on the session of discussing the case, this will be used for your individual evaluation purpose) • Case Study

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    Essay Length: 259 Words / 2 Pages
    Submitted: May 1, 2012 Autor: kamlesh
  • Ikea Case Study

    Ikea Case Study

    1. Has IKEA taken a standardization approach or an adaptation approach in its markets around the world? Do you think the company’s approach is the right one for the future? Explain IKEA main approach is standardization with a small degree of an adaptation approach. They use a global strategy which is when they offer the same products with the same marketing strategy in national markets. (Wild). It is the basis of standardization which is keeping

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    Essay Length: 1,978 Words / 8 Pages
    Submitted: May 5, 2012 Autor: Caspergirl
  • Mrs. Field Inc Case Study

    Mrs. Field Inc Case Study

    The concept for Mrs. Fields, Inc. was born in Palo Alto, California in 1977 when Mr. and Mrs. Fields opened the first of what would later turn into a 600 store organization across 25 states, five countries and four continents. One of the unique aspects of this case is the relationship between Debbi Fields, a cookie “expert” that began developing recipes at age 16, and her husband, Stanford University Economist Randy Fields. In the period

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    Essay Length: 578 Words / 3 Pages
    Submitted: May 6, 2012 Autor: Ofelia
  • Ikea Case Study

    Ikea Case Study

    Abstract In the words of Ingvar Kamprad “IKEA offers a wide range of home furnishing items of good design and function at prices so low that the majority of people can afford to buy them.” (Ingvar Kamprad and IKEA, 1996). IKEA caters to the market niche and their stores are structured to introduce ‘IKEA’ in every aspect of people’s lives. IKEA operates under a fairly unique premise: value-conscious buyer will perform some of the tasks

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    Essay Length: 2,456 Words / 10 Pages
    Submitted: May 6, 2012 Autor: hafsahaseeb
  • Ikea Case Study

    Ikea Case Study

    1. A short Historical Perspective of the case, the company and the decision situation a. History: IKEA was founded in 1943 by Ingvar Kamprad in Southern Sweden, and maintains its status as a privately held company. The company specialized in furniture that could be sold as a kit and assembled in customers’ homes. IKEA stores were located outside of big cities in areas with ample parking and space for large showrooms. In the 1950’s the

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    Essay Length: 1,143 Words / 5 Pages
    Submitted: May 7, 2012 Autor: ricohboy
  • Salem Telephone Case Study

    Salem Telephone Case Study

    Salem Telephone Co. Case Study Managerial Accounting Opening: Salem Telephone Company, later referred to as STC, is a telephone company regulated by the Public Service Commission. Salem Data Services is a subsidiary of STC that provides computer data systems. Peter Flores, the President of STC is aware that his subsidiary is reporting losses and is seeks to find out why and rectify this situation. Questions being posed for the profitability of this firm in to

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    Essay Length: 364 Words / 2 Pages
    Submitted: May 9, 2012 Autor: noleguy32
  • Facebook Case Study

    Facebook Case Study

    cbFacebook. I am studying the private enterprise Facebook Inc. Who are the owners of popular social networking site Facebook.com formally “thefacebook.com” founded in “Cambridge, Massachusetts, United States” (Wikipedia 2012). “Thefacebook” was initially co-founded in a Harvard University dorm room by four students at the time. Firstly Mark Zuckerburg , he was the initial founder of the site having previously created a very popular university again based website entitled “facemash” where users could contrast and compare

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    Essay Length: 2,296 Words / 10 Pages
    Submitted: May 12, 2012 Autor: usher1993
  • Big Country Case Study

    Big Country Case Study

    Big Country Tobacco Co. Ltd is a large Australian producer of tobacco products including a market-leader brand of cigarettes. With the opening up of China and its move to a market-based economy, the company has made the decision to sell its cigarettes in this large market from the beginning of next month. The cigarettes will be sold in packs of 30. John Carter, marketing manager, is discussing the design of the cigarette packet for the

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    Essay Length: 250 Words / 1 Pages
    Submitted: May 14, 2012 Autor: tvxqmaxvicky
  • Subway Supply Chain Case Study

    Subway Supply Chain Case Study

    Jared Fogle is the young man who lost 245 lbs. by eating nothing but SUBWAY® sandwiches for almost a year in a diet program of his own design that included lots of walking and, yes, he is real. Jared came to our attention after Men’s Health magazine ran an article that featured his amazing weight-loss success story. Appearing in a series of SUBWAY® TV commercials beginning in January 2000, Jared has since inspired many others

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    Essay Length: 643 Words / 3 Pages
    Submitted: May 15, 2012 Autor: tangqichen
  • Zen Plastics Case Study

    Zen Plastics Case Study

    1. Summary Zen plastics are a manufacturer of moulded plastic products for both consumer and trade market. This report will describe some strategies about Zen plastics company to enter the international market, including market opportunities, potential market, primary and secondary sources of market information, through the analysis of these policies, makes it better for Zen plastics company to enter the international market development. 2. Introduction This report aims to present how to identify export opportunities

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    Essay Length: 2,236 Words / 9 Pages
    Submitted: May 15, 2012 Autor: zhangzeyu518
  • Consumer Behaviour Case Study - Auckland Theatre Company

    Consumer Behaviour Case Study - Auckland Theatre Company

    Case Study 2.1 1. Discuss how the experience of Auckland Theatre Company relates to Maslow’s hierarchy of needs. Based on Maslow’s hierarchy of needs, ATC seeks to create a prestigious experience to fulfill mainly the social and ego needs. Attending these formal performances allows consumers to spend time with their loved ones. At the same time, they have the opportunity to interact with the other consumers as well. Thus, group discounts were given to attract

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    Essay Length: 1,285 Words / 6 Pages
    Submitted: May 17, 2012 Autor: rociel
  • Us Airlines Case Study

    Us Airlines Case Study

    The case discusses the U.S. Airline Industry since the establishment till now. Two main periods in the history of industry, regulation and deregulation, are explained briefly. The strategies which were adopted with the deregulation period and the performance of the major companies are the other issues that are discussed in this case. 1. Assess the overall financial performance of the US airline industry during the past 20 years. Between 1978 and 1981 deregulation, oil shock,

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    Essay Length: 1,734 Words / 7 Pages
    Submitted: May 17, 2012 Autor: bilgetelvin
  • Case Study of Myanmar Tourism

    Case Study of Myanmar Tourism

    MYANMAR(BURMA) Introduction Myanmar well known us Burma. Myanmar sits at the crossroads of Asia’s great civilisations of India and China, and looks out onto the vast Indian Ocean next to Thailand. One of South East Asia’s largest and most diverse countries, Myanmar stretches from the sparkling islands of the Andaman Sea in the south right up into the Eastern Himalayan mountain range. To this day Myanmar remains one of the most mysterious and undiscovered destinations

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    Essay Length: 1,170 Words / 5 Pages
    Submitted: May 18, 2012 Autor: naingayar
  • Medieval Adventures Company Case Study

    Medieval Adventures Company Case Study

    Case 11-1 Medieval Adventures Company 1. If we look at the Balance Sheet for April, we see that Medieval Adventures Company goes into negative cash on this month. July is the last month of negative cash flow. Cash bottoms out at $(40,000), so this is the amount of funds they will need to raise. If they decide to get a short-term loan for the $40,000, they will be able to repay it in October. A

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    Essay Length: 283 Words / 2 Pages
    Submitted: May 23, 2012 Autor: gerralanuza
  • Molex Case Study (finance/mgt)

    Molex Case Study (finance/mgt)

    FIN 485 Wed: Molex Case Write Up Q1: Does the error represent a material misstatement? According to GAAP, information is material "If its omission or misstatement could influence the economic decision of users taken on the basis of the financial statements." Based on this definition and the following ratios, we believe Molex did in fact misstate the Balance Sheet and Income Statements for the period ending in June of 2004. In September, prior to making

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    Essay Length: 877 Words / 4 Pages
    Submitted: May 23, 2012 Autor: fewjr