Tata Motors Case Study

Introduction

Tata Motors is an Indian multinational automotive corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Its products include passenger cars, trucks, vans and coaches (Tata Motors). The Tata Group, India’s oldest and largest conglomerate, has ever since been committed to social responsibility and in that tradition. This would cause the change in the stategy of Tata motors based on Ratan Tata’s dream of developing an inexpensive yet safe car as it may have called ‘’ People’s car’’.

Macro Environmental Factors

Global automobile industry can be segmented into:

• Comercial vehicles

• Passenger vehicles

• Two wheelers

Two Wheelers Segment Attractiveness

Value Growth Margin Risk

Commercial Segment Attractiveness

Passenger Segment Attractiveness

All the segments above are dominated by small number of companies in India.

Key sucess factors in the Automotive Industry, by segment

Two-wheeler Segment

Key Buying Factors Competition Factors Key Success Factors

Price; Practical Price Logistics; Communication; Product Line

Commercial Segment

Key Buying Factors Competition Factors Key Success Factors

Price; Size Price; Product Line Logistics; Communication; Product Line

Passenger Segment

Key Buying Factors Competition Factors Key Success Factors

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