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Last update: October 31, 2020
  • Internet Marketing Case Study Comparison: Napster and Apple Itunes

    Internet Marketing Case Study Comparison: Napster and Apple Itunes

    Internet Marketing Case Study Comparison: Napster and Apple iTunes Introduction to Napster Napster was created by Shawn Fanning, a 19-year-old student at Northeastern University, in an attempt to help his friend find music downloads on the internet. Napster, an independent peer-to-peer (P2P) file sharing service, was initially launched between 1998 and 1999. Its P2P technology enabled participants to easily share their MP3 music files with other users. By February of 2001, “…Napster use peaked with

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    Essay Length: 2,257 Words / 10 Pages
    Submitted: February 21, 2015 Autor: Holly Lock
  • Principles of Marketing Case

    Principles of Marketing Case

    MKT 201: PRINCIPLES OF MARKETING Logo Instructor :Dr. M. Haluk Koksal QUIZ I (FALL- 2014) Wednesday, November 01. 2014 Time: 1:30 - 2:30 PM General Instructions * THIS EXAMINATION PAPER HAS 5 PAGES INCLUDING THE COVER PAGE. * PLEASE COUNT THE NUMBER OF PAGES BEFORE YOUR BEGIN THE EXAM. * NO ELECTRONIC DEVICES ARE ALLOWED IN THE EXAM ROOM. * NO PAPER DICTIONARIES ARE ALLOWED. Student Name: __________________________________ Student ID: __________________________________ ________________ 1. Please find

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    Essay Length: 910 Words / 4 Pages
    Submitted: February 23, 2015 Autor: ranahasan1
  • Differentiating Between Market Structures Case

    Differentiating Between Market Structures Case

    ELASTICITY PAPER Elasticity Paper John Kellum, Richard Powell, Sarah Ricard, Fred B. Whitty ECO/365 February 12, 2015 Robert d' Alessio ________________ Elasticity of demand can be measured by the rate of responsiveness to the level of commodity to changes. Primary factors that affect demand are such as price of items and income changes. Elasticity of supply can be measured to the level of which the quantity of the commodity responds to changes in factors such

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    Essay Length: 868 Words / 4 Pages
    Submitted: February 23, 2015 Autor: fredwhitty
  • Marketing Research Exam Review

    Marketing Research Exam Review

    Marketing Research Exam Review: Chapters 1-4, 9-11, 14 Chapter 1: The Role of Marketing Research * Marketing Research- is the firm’s communication link with the environment. Is the Process of gathering and interpreting data for use in developing implementing and monitoring the firms marketing plans. * Links the customer, consumer and public to the marketer * Used to identify marketing problems and opportunities * Generate, refine and evaluate marketing actions * Monitor marketing performance and

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    Essay Length: 8,052 Words / 33 Pages
    Submitted: February 23, 2015 Autor: Mike Pisano
  • Marketing for Non-Profits

    Marketing for Non-Profits

    Introduction: As mentioned before, people are spending more and more time on the internet whether it be at home or on mobile devices. We live in a fast paced world, one chalk full of technology that is constantly making old mediums of communication obsolete. As these technological changes occur, our industry must adapt with them. The fact of the matter is, nonprofits must tailor marketing strategies to the online crowd. That doesn’t mean eliminate our

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    Essay Length: 1,522 Words / 7 Pages
    Submitted: February 24, 2015 Autor: Kyle Bartholomew
  • Market Equilibrium Process

    Market Equilibrium Process

    WEEK TWO REFLECTION: COST CONCEPTS Market Equilibrium Process ECO/561 September 22, 2014 ________________ Consumers and producers react differently to price changes. Higher prices cause reduction in demand while increase the supply. On the other hand, lower prices cause an increase in demand and decrease in the supply. However, it is not always true because there are some other factors that have a direct effect on the market equilibrium. Terrorism is one important factor that had

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    Essay Length: 933 Words / 4 Pages
    Submitted: February 24, 2015 Autor: rkaren
  • Media and Marketing Communications

    Media and Marketing Communications

    Media and Marketing Communications Assignment - Farm Tours Ireland Integrated Marketing Communications Plan Group 2 (FISAG): Damien Sweeney (4BC3 11537987) Theo Bianchi (Visiting from France 14102566) Melody Amponsah (3BC1 11170212) Ciara Shaughnessy (4BC6 11339411) Leah Mc Inerney (3BC1 12453878) Report Format 1.) Executive Summary - Farm Tours Ireland current market offering 2.) Environmental Analysis - Potential of the Market - Identifying Primary Competition - SWOT Analysis of Farm Tours Ireland 3.) Audience Understanding / Identifying

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    Essay Length: 4,602 Words / 19 Pages
    Submitted: February 25, 2015 Autor: leahmc94
  • Marketing Analytics Metal Mulisha

    Marketing Analytics Metal Mulisha

    Metal Mulisha Drives Sales and Improves Mobile Experience Metal Mulisha had a significant percentage of potential qualified leads exploring the website, they needed to use this traffic towards conversion. As soon as the company understood the lack of personalized interface in desktop and mobile experience they decided to improve it. The company optimized the mobile experience using personalized advertisements in every conversion, with historical behaviors and predictive analysis to profile their costumers. The mobile advertising

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    Essay Length: 266 Words / 2 Pages
    Submitted: February 26, 2015 Autor: hpiedra
  • Bench Love All Kinds of Love Evaluation Proposal

    Bench Love All Kinds of Love Evaluation Proposal

    Acushla Obusan February 27, 2015 EN11-E06 I. General Theme: Information Media II. Specific Topic: Bench “Love All Kinds Of Love” advertisement III. Relevance of Evaluating the Topic Bench’s advertisement is significant because of three main reasons. First, it is the most controversial advertisement at the moment primarily because of two contrasting communities: the Philippine’s large Christocentric community and the progressing and somewhat marginalized LGBT community. Although it is controversial at the moment, it has made

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    Essay Length: 747 Words / 3 Pages
    Submitted: February 28, 2015 Autor: acushlaobusan
  • Credit Market Competition and Capital Regulation

    Credit Market Competition and Capital Regulation

    Credit Market Competition and Capital Regulation Since intense competition occurs on credit market where good lending opportunities are in short supply, in author’s description, borrowers have gotten two valid tools to make banks monitoring, s.t. by requiring banks use some of their own capital in lending and allowing them to reap some of the benefits from the loans. Thus banks tend to hold higher level of capital and capital adequacy standards could be binding. Bank’s

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    Essay Length: 850 Words / 4 Pages
    Submitted: March 1, 2015 Autor: monkey
  • Marketing Research Process

    Marketing Research Process

                                                         MARKETING RESEARCH Marketing Research Process Establish the Need- if the information already exists, you can't afford it, when the costs exceed the benefits, and timing is wrong. Define the Problem- state the decision alternatives, not a symptom.(most important step) Establish the Research Objectives- stating what you need to study

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    Essay Length: 3,075 Words / 13 Pages
    Submitted: March 1, 2015 Autor: Anthony Adams
  • Marketing Management

    Marketing Management

    BUS 2205-3 Marketing Management Individual assignment Trung Nguyen Coffee Name: Kwai Chung Ying Student ID: 4024016 Trung Nguyen Coffee was introduced by four university students in 1996 and it is leaded by Dang Le Nguyen Vu now. It is originated from Vietnam so Trung Nguyen Coffee’s first coffee shop was opened in Ho Chi Minh City. After that, Trung Nguyen Coffee rapidly expand its business to other Asian countries and cities. Now Trung Nguyen Coffee

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    Essay Length: 1,537 Words / 7 Pages
    Submitted: March 2, 2015 Autor: Tiff Tiff
  • Marketing Assignment

    Marketing Assignment

    1. Identify, describe, and give examples of the four major types of business markets. 1. Producer Markets a. Individuals and businesses that purchase products used to produce other products or for use in their operations for the purpose of making a profit. b. Includes buyers of raw materials, semi-finished and finished items used to produce other products. c. Examples: i. farmers –purchase seed to grow crops such as corn, soybeans, etc., ii. construction firms –

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    Essay Length: 1,399 Words / 6 Pages
    Submitted: March 3, 2015 Autor: mahlsa01
  • The Implication of Technical Analysis in the Financial Market of Bangladesh:an Emprical Note on Dse

    The Implication of Technical Analysis in the Financial Market of Bangladesh:an Emprical Note on Dse

    THE IMPLICATION OF TECHNICAL ANALYSIS IN THE FINANCIAL MARKET OF BANGLADESH: AN EMPRICAL NOTE ON DSE THE IMPLICATION OF TECHNICAL ANALYSIS IN THE FINANCIAL MARKET OF BANGLADESH:AN EMPRICAL NOTE ON DSE SUMITTED TO: CHAIRMAN DEPARTMENT OF FINANCE AND BANKING JAHANGIRNAGAR UNIVERSITY FACULTY OF BUSSINESS STUDIES JAHANGIRNAGAR UNIVERSITY SUMITTED BY: MD.NAZMUL HUDA ID NO.20121101 DEPARTMENT OF FINANCE AND BANKING JAHANGIRNAGAR UNIVERSIY DATE OF SUBMISSION APRIL 13,2013 LETTER OF TRANSMITTAL January 13, 2013 TO The chairman Department

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    Essay Length: 3,642 Words / 15 Pages
    Submitted: March 4, 2015 Autor: Shams Zess
  • Integrative Approach in Human Resources Strategy Formulation

    Integrative Approach in Human Resources Strategy Formulation

    Human Resources Management Assignment Integrative approach in human resources strategy formulation ________________ Introduction HR strategy is the pattern of HR-related decisions in an organization. Human resource management has become more important to general management, largely as a result of its role in providing competitive advantage and an awareness of the demands of the technologically advanced environment of the future. According to Michael porter, human resources management is the key to obtaining competitive advantage in the

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    Essay Length: 487 Words / 2 Pages
    Submitted: March 9, 2015 Autor: Shradheya Saurav
  • E-Marketing Strategic - Digi.Com Berhad

    E-Marketing Strategic - Digi.Com Berhad

    1.0 Introduction 1.1 DiGi’s company background DiGi.Com Berhad (DiGi) is a telecommunication company which was established on 24 May 1995. It is the first company which offers digital mobile communications service in Malaysia and is part of the Telenor Group. However, its mobile services operations are undertaken by a wholly-owned subsidiary, DiGi Telecommunications Sdn. Bhd. The main businesses of DiGi are generally phones, tablets, internet and plans. DiGi has a vision of being a company

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    Essay Length: 3,537 Words / 15 Pages
    Submitted: March 9, 2015 Autor: Tan Joven
  • Coke Marketing

    Coke Marketing

    Coca-Cola It all started with the original Coca-Cola brand beverage in 1886. For almost 70 years it was the only beverage produced and sold by The Coca-Cola Company. 1955 that Coca-Cola beverage offerings started to expand when a bottler in Italy started selling Fanta® Orange (About Us) . Listed below is a sample of the many different flavors Coca-Cola offers to their consumers (Wikipedia). There are many other countries and flavors, but I have provided

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    Essay Length: 1,181 Words / 5 Pages
    Submitted: March 10, 2015 Autor: RBeech21572
  • Ikea’s Global Marketing Analysis

    Ikea’s Global Marketing Analysis

    de montfort university city univeRsity of hong kong Part-Time BA (Hons) Business Administration and Management Cohort: January 2014 Module Title: International Marketing (Module code: BAMG 2103) Assignment Topic/ Title: IKEA’s Global Marketing Analysis Name of Instructor: DR. KENNETH K. KWONG Name of Student: CHEUK YIN TONG TAMMY (DMU Student No.P13014xxx) CHOW FUNG KUEN HEIDI (DMU Student No.P13014125) LEE KAI WING CALVIS (DMU Student No.P13014xxx) LI SING HUNG MAXIM (DMU Student No.P13014278) LOK HIU CHEONG (DMU

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    Essay Length: 4,602 Words / 19 Pages
    Submitted: March 15, 2015 Autor: carlos6lhc
  • Comparative Evaluation of Performance Using Multiple Criteria

    Comparative Evaluation of Performance Using Multiple Criteria

    Critique of “COMPARATIVE EVALUATION OF PERFORMANCE USING MULTIPLE CRITERIA” by HERBERT TERRY The author talks about the main point that the comparative evaluation of performance may be necessary for purposes of selection, assignment, or improvement. The three major point are being mentioned like this: Selection aims at choose the one that is suitable most, assignment means assign the task to the people who can do it best, and improvement, the most difficult one, means helps

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    Essay Length: 601 Words / 3 Pages
    Submitted: March 15, 2015 Autor: BenBen
  • Public Relations Lo1 Explain How Public Relations Functions as Part of the Marketing Mix

    Public Relations Lo1 Explain How Public Relations Functions as Part of the Marketing Mix

    Public Relations LO1 Explain How Public Relations Functions as Part of the Marketing Mix The marketing mix, the 4p’s, is the most commonly known marketing term. Its structure is the basic tactical components of a marketing plan. The 4p’s are price, which has to be right for the products image and also competing products, placement, finds the right outlets for the products target market which includes market research, product, must be fit for purpose for

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    Essay Length: 617 Words / 3 Pages
    Submitted: March 16, 2015 Autor: Danielle McGuinness
  • Procter and Gamble (p&g) Marketing Case Study.

    Procter and Gamble (p&g) Marketing Case Study.

    Procter and Gamble (P&G) marketing case study. Introduction Procter and Gamble is the one of the finest multinational company in U.S.A. Procter & Gamble dealing with various businesses. It deals with various consumer products, like, pharmaceuticals, cleaning Supplies, Personal care, and pet supplies. It covers up maximum number of consumer affordable products, and the business stand one of the multinational company in America (Dyer, Dalzell and Olegario). P&G brands are prolifically sold across 180 different

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    Essay Length: 1,922 Words / 8 Pages
    Submitted: March 16, 2015 Autor: Aaron10
  • Efficient Market Discussion and Understanding of Finance

    Efficient Market Discussion and Understanding of Finance

    Li Efficient Market Discussion and Understanding of Finance ________________ As the 2013 Nobel Laureates in economic science, both of Eugene Fama, from the University of Chicago and Robert Shiller, from Yale University, have made famous contribution to the finance world. Even though their views toward market efficiency seem mutually contradictory, their theories has been highly valued by the finance academia as well as industry. This paper compares and contrasts the work of both of them

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    Essay Length: 854 Words / 4 Pages
    Submitted: March 17, 2015 Autor: Ding Li
  • Evaluation of Chevrolet Corvette

    Evaluation of Chevrolet Corvette

    Mistry Smitkumar Mistry ENGL 102 Keeton 10th March, 2015 Evaluation of Chevrolet Corvette Corvette is designed by the car brand named Chevrolet which known as Chevy. American Corporation of General Motors owned the Chevy division and worldwide the Chevy’s car are being sold. Since 1911, Chevy made a different types of car, like compact cars, sports car, and trucks. The Chevy Corvette 2015 is a great sport car in the world and also cost efficient.

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    Essay Length: 1,071 Words / 5 Pages
    Submitted: March 17, 2015 Autor: Smit Mistry
  • Retail Marketing Strategy

    Retail Marketing Strategy

    Retail Marketing Strategy We started with the Black Friday Concept of marketing that is practiced by U.S. retailers, wherein the mega sales starts at mid-night immediately after the Thanks Giving Thursday. It is the start of profit making season for all the retailers and this profitable phase goes till the January next year. Retailing can be defined as the last stage of business activity of selling goods and services to final consumers. Retail is a

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    Essay Length: 925 Words / 4 Pages
    Submitted: March 17, 2015 Autor: Bitasta Bhadra
  • Pepsi Coca Cola International Marketing

    Pepsi Coca Cola International Marketing

    Coca Cola and Pepsi are the leaders in carbonated soft drink market. The two companies are in constant competition and have been in competition since the early 1890s when Pepsi was created, just seven years after Coke. Today Coke controls 42% of the market and Pepsi controls 30%, but numbers have varied over the years. Often Coca Cola finds itself ahead as the two American companies race to conquer the soda industry, but in the

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    Essay Length: 508 Words / 3 Pages
    Submitted: March 17, 2015 Autor: breakersbabe

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