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  • Marketing Myopia

    Marketing Myopia

    Marketing Myopia is the failure to define an organization's purpose in terms of its function from the consumers' point of view. For example, railway companies that define their markets in terms of trains, rather than transportation, fail to recognize the challenge of competition from cars, airlines, and buses. It is therefore necessary to define the needs of the consumer in more general terms rather than product-specific terms. Marketing Myopia is the short sighted look of

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    Essay Length: 671 Words / 3 Pages
    Submitted: November 20, 2012 Autor: alexkani
  • Developing an Integrated Climate Research Environment

    Developing an Integrated Climate Research Environment

    Developing an Integrated Climate Research Environment By JayaramanGaneshmani, NishanthKommidi, Stephan Mazzucco, Anupam Tambi CS 5332 Information Retrieval Syllabus (Fall 2012) October 15, 2012   Contents 1. INTRODUCTION 3 2. LITERATURE REVIEW 5 2.1 NASA's Climate Simulation Data Management System 5 a. iRODS Overview 6 2.2 Distributed Data management System 7 2.3 Unidata's Internet Data Distribution (IDD) System 8 2.4 The Climate-G testbed: towards large scale distributed data management for climate change 10 3. Preliminary Design

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    Essay Length: 4,242 Words / 17 Pages
    Submitted: November 20, 2012 Autor: Antonio
  • Marketing Research Report

    Marketing Research Report

    Introduction: The following is an individual report about the different methods of doing a research project. Any research is categorized into two major methods: 1. Secondary Research 2. Primary Research. This report explains the concepts making use of a number of references and analyses the information gathered through those sources. Value and Weakness of Secondary Research: “Secondary research (or desk research) gathers existing information through available information sources” (Government of Queensland). Secondary research is the

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    Essay Length: 1,036 Words / 5 Pages
    Submitted: November 21, 2012 Autor: shiva2013
  • Almaza Marketing Analysis

    Almaza Marketing Analysis

    I. Historical Background Less than a century ago, 5 men bonded by brotherhood and friendship sailed on a journey to brew Lebanon’s first beer ever; Michael Jabre, Antoine Comaty, Asaad Jabre and Panayoti Anghelopoulo. Little did they know the fruit of their friendship would be later on shared and enjoyed by millions of friends. It is in the early 60’s that the Brewery’s true expansion began. Driven by passion and in quest of excellence, Michael

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    Essay Length: 1,917 Words / 8 Pages
    Submitted: November 23, 2012 Autor: mimicracra961
  • Marketing Plan and Analysis of Entering in Uk Market for Lush Cosmetic’s Products

    Marketing Plan and Analysis of Entering in Uk Market for Lush Cosmetic’s Products

    MARKETING MANAGEMENT ASSESSMENT Submitted to: Programme Administrator: Carrie flitcroft Lecturer: Nichole Dunlop Submitted by: MALIHA BILAL STUDENT ID: 1037868 DATED: 19th APRIL 2012 Executive Summary This report is to provide a marketing plan and analysis of entering in uk market for lush cosmetic’s products over the next three years. This report explores and considers the various factors which impacts lush cosmetic’s product in term of entering the market. There are methods which can be taken

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    Essay Length: 2,364 Words / 10 Pages
    Submitted: November 26, 2012 Autor: ibraheem
  • Marketing Case

    Marketing Case

    1. The actual product considers attributes such as brand name (L.L. Bean), features/design (Double L, classic fit), quality level (unbeatable quality, a consistent fit and long-lasting durability) and packaging. The associated services include the nonphysical aspects of the product, such as product warranty (life-long warranty: "you can return anything purchased from us at any time if it proves otherwise."), financing, product support and after sale-service. 2. On the one hand, we could significantly benefit from

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    Essay Length: 581 Words / 3 Pages
    Submitted: November 27, 2012 Autor: viki
  • Marketing's Evolving Identity: Defining Our Future

    Marketing's Evolving Identity: Defining Our Future

    Title of the Article: Marketing’s Evolving Identity: Defining Our Future Name of the Author: Robert F. Lusch INTRODUCTION In the everyday life we are regularly hearing and practising what marketing is. But we are not supposed to know how it has evolved and how it is related with the economy. Marketing is not selling products and promoting a product. It is about to the customer and it is a process of creating a value. And

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    Essay Length: 973 Words / 4 Pages
    Submitted: December 1, 2012 Autor: jerin.vj
  • Marketing Comms of Innocent

    Marketing Comms of Innocent

    Introduction Innocent ltd is a relatively new company as it was first established in 1999 by Richard Reed, Adam Balon and Jon Wright and it engages on the production and the distribution of fruit drinks. The company operates on a multinational basis but was originally established in the United Kingdom where it now distributes its products through 11,000 outlets (Marketline 2012). Innocent’s major products are fruit products which consist of: Smoothies; Juice; Kids smoothies; Kids

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    Essay Length: 2,456 Words / 10 Pages
    Submitted: December 2, 2012 Autor: jmjones16
  • Marketing Assignment

    Marketing Assignment

    Market by individuals, families or organizations, they have their needs. And the ability and desire to purchase goods or services. Market segmentation is a group of people or organizations in the market range, sharing one or more characteristics, and led them to a common product demand. This will be a a heterogeneous large market area divided into meaningful market and similar market and can be considered as many small homogeneous groups or market segments, called

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    Essay Length: 634 Words / 3 Pages
    Submitted: December 2, 2012 Autor: JumpyZhu
  • You Are Asked by an Organisation to Prepare a Report on Marketing for a Skeptical Client

    You Are Asked by an Organisation to Prepare a Report on Marketing for a Skeptical Client

    You are asked by an organisation to prepare a report on marketing for a skeptical client. The client is 'Bathurst Carbon Cutters' (BCC),who provide share bikes. The share bike concept involves a number of push bikes being placed around the Bathurst CBD and the University so that people can ride around town rather than drive. The concept is simple: a person becomes a member, gets a key, hires the bike via the internet site and

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    Essay Length: 316 Words / 2 Pages
    Submitted: December 2, 2012 Autor: lingxuan
  • Cadim: The China and India Real Estate Market Entry Decisions 2009

    Cadim: The China and India Real Estate Market Entry Decisions 2009

    Case Analysis Cadim: The China and India real estate market entry decisions 2009 1. Evaluate India and China as investment destinations for Cadim. Both India and China are experiencing fast economic growth and they are among the BRICs that are representatives of emerging markets. With their tremendous population and accelerating pace of urbanization, real estate markets of the two countries become fascinating targets of investment. However, real estate investment in a foreign country involves far

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    Essay Length: 923 Words / 4 Pages
    Submitted: December 3, 2012 Autor: bigsnowman123
  • How Does Science Applies to Marketing Management

    How Does Science Applies to Marketing Management

    How does science applies to marketing management? Science is related to everything in this world around us. The constant development in technology increases the knowledge we must learn about science to understand how things work. Marketing applies they definition of science in its principles. The usage of physical science is important because it helps you understand the theories behind consumer buying habits. How Does Physical Science Relate to Marketing? Science is in everything around us.

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    Essay Length: 556 Words / 3 Pages
    Submitted: December 5, 2012 Autor: Antonio
  • Stock Market Background Check

    Stock Market Background Check

    Stock Market Background Check Return on Equity: The ultimate measure of a stock’s success. ROE shows you the rate of return to shareholders by dividing net income by total shareholders equity. Bigger is always better with this number because it means the company is making a lot of money off the investments that shareholders have made. A good return on equity is anything above 20% Earnings per Share: This is the king of growth measures.

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    Essay Length: 296 Words / 2 Pages
    Submitted: December 5, 2012 Autor: mcstunna
  • Marketing Campaign

    Marketing Campaign

    Marketing Campaign Your Second Shot, 2010, USA Overview In October 2010, Canon U.S.A. deployed an advertising campaign named "Your second shot". This project was to help consumers recreate and recapture their lost moments. Canon aimed to use this campaign to introduce and advertise its advanced camera technology – HS system. It did not only create a media buzz but also help canon to enhance its brand image as well as increase in sales. Objective It

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    Essay Length: 396 Words / 2 Pages
    Submitted: December 7, 2012 Autor: andrew
  • Merck & Company: Evaluating a Drug Licensing Opportunity

    Merck & Company: Evaluating a Drug Licensing Opportunity

    Merck & Company: Evaluating a Drug Licensing Opportunity Rich Kender, Vice President of Financial Evaluation & Analysis at Merck, was working with his team to decide whether his company should license Davanrik, a new drug with the potential to treat both depression and obesity. The small pharmaceutical concern that developed the drug, LAB Pharmaceuticals, lacked the resources to complete the lengthy approval process, manufacture the compound, and market the drug. LAB had approached Merck with

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    Essay Length: 309 Words / 2 Pages
    Submitted: December 7, 2012 Autor: Rfdp1006
  • Centre Parks Marketing

    Centre Parks Marketing

    Contents 1.1 Introduction page3 1.2 Product Orientation page4 1.21 Production Orientation page4 1.22 Sales Orientation page5 1.23 Marketing Orientation page5 1.3 Marketing Mix page6 1.31 Product page6 1.32 Place page10 1.33 Price page12 1.34 Promotion page 1.4 Conclusion page 1.5 Recommendations, Ballots page References page Bibliography page 1.1Introduction The purpose of this report is to determine and evaluate Center Parcs marketing strategy, Identify best practices develop areas of weakness and formulate actions and recommendations to

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    Essay Length: 2,574 Words / 11 Pages
    Submitted: December 8, 2012 Autor: rhyon1
  • Cloud Computing Marketing Plan

    Cloud Computing Marketing Plan

    Cloud Computing, Marketing Plan by Michael Mundy I. The Executive Summary Cloud Computing is a style of computing in which massively scalable IT-enabled capabilities are delivered ‘as a service' to multiple customers using Internet technologies. IT functions of a business are expensive but extremely important in highly competitive markets. Cloud computing as a service is a business enabler and is becoming increasingly popular because of the low costs, economies of scale, and mobility it provides

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    Essay Length: 4,342 Words / 18 Pages
    Submitted: December 13, 2012 Autor: moto
  • Training Evaluation - Roi

    Training Evaluation - Roi

    Today’s companies are faced with many challenges like retiring workforce, talent retention, increased competition globally, and to face these challenges, companies look to provide training to their current workforce, and prepare the next generation of skilled workers. Training our current workforce whether it is new skills, or keeping up to date within the industry, or compliance training is very important. But to the top executives training might seem to be a time consuming, costly endeavor

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    Essay Length: 1,264 Words / 6 Pages
    Submitted: December 16, 2012 Autor: paks_aaa
  • Evaluation of a Business Code of Ethics

    Evaluation of a Business Code of Ethics

    Evaluation of a Business Code of Ethics by Allyson Frazier Evaluation of a Business Code of Ethics An ethical code, a code of conduct or a code of ethics defines a company's values, responsibilities, objective, ethos, and business style. The Boeing Company is a vast company of astonishing people who adhere to these ethics. This has not been the case as Boeing has had its share of ethical breaches in the past years; however, as

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    Essay Length: 1,268 Words / 6 Pages
    Submitted: December 17, 2012 Autor: ms.sone
  • Strategies That Fit Emerging Markets

    Strategies That Fit Emerging Markets

    Strategies That Fit Emerging Markets In the case study article of Strategies that fit emerging markets written by Tarun, Krishna and Jayant, there are five points illustrated to state the important factors for multinational companies to form successful strategies to enter into emerging markets:  Political and social systems: like power distribution among city, state and central governments; whether there is independent judiciary; whether private property rights protected by law  Openness: foreign investments restrictions;

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    Essay Length: 1,799 Words / 8 Pages
    Submitted: December 18, 2012 Autor: danielchenkang
  • Performance Evaluation of Commercial Banks in India

    Performance Evaluation of Commercial Banks in India

    PERFORMANCE EVALUATION OF COMMERCIAL BANKS IN INDIA (With Special Reference to Selected Public, Private and Foreign Banks) Introduction Banking constitutes an important sector of an active financial system of a country. The banking sector provides a strong basis on which the structure of a modern financial system of a country stands. The developments of banking have a profound effect on the growth of a country. Enhancing Profitability, Maintaining Liquidity and improving Growth performance of Commercial

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    Essay Length: 659 Words / 3 Pages
    Submitted: December 20, 2012 Autor: nisamudheen
  • The Japanese Gaming Market

    The Japanese Gaming Market

    The Japanese gaming market is a large yet saturated market, which is similar to the USA in terms of prevalence of consoles and console games. In addition, buyers have many games to choose from, and many entertaining alternatives to gaming in general.26 Like in Korea, opportunities lie in new platforms like mobile phones. Japan's ranks of successful content developers, console makers, etc. are well known. It has taken a back seat to Korea in developing

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    Essay Length: 432 Words / 2 Pages
    Submitted: December 20, 2012 Autor: simba
  • Marketing for Systema Mouthwash

    Marketing for Systema Mouthwash

    1.0 Executive Summary Systema mouthwash is developed by Lion Corporation, which is known as the No. 1 Oral Care Company in Japan. Although Systema mouthwash has been in the Singapore market for 3 years, research and findings have shown that the product has low awareness level. This is attributed through some of the problems in the marketing mix, which are packaging of product, minimum advertising and promotion and product placement at the distribution channels not

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    Essay Length: 633 Words / 3 Pages
    Submitted: December 21, 2012 Autor: carmenchai
  • Do You Agree with Disney's Decision with Respect to Market Entry into Hk/china?

    Do You Agree with Disney's Decision with Respect to Market Entry into Hk/china?

    Do you agree with Disney's decision with respect to market entry into HK/China? There is several factors or characteristics need to be considered in order to decide the strategy of Disney to enter Hong Kong/China. The factors that render the market attractive are: Market size: mainly local residents and tourists from mainland China According to the statistics the world's population is approximately 6.7 billion, and China represents 20% of the world's population with probability of

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    Essay Length: 332 Words / 2 Pages
    Submitted: December 22, 2012 Autor: zarina
  • Marketing for Business

    Marketing for Business

    Marketing For Business Introduction In this assignment I am going to cover six tasks related to my chosen product, in task 1 I will be describing the marketing mix in general, in task 2 I will carry out market research and in tasks 3 to 6 I will cover explain the marketing mix for my selected product. For my research I have selected the latest ipod touch and will use the findings of my market

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    Essay Length: 1,869 Words / 8 Pages
    Submitted: December 22, 2012 Autor: antoni