AllFreePapers.com - All Free Papers and Essays for All Students
Search

Digital Marketing Assignment Free Term Papers

Search

2,049 Digital Marketing Assignment Free Papers: 551 - 575 (showing first 1,000 results)

Last update: March 12, 2015
  • Johnson & Johnson Marketing Mix

    Johnson & Johnson Marketing Mix

    Johnson & Johnson Marketing Mix In Johnson & Johnson’s credo or mission statement, Robert Wood Johnson puts the company’s first responsibility ahead of the stockholders to doctors, nurses, patients, to mothers and fathers and all others who use their products and services (Johnson, 1943). Employees, the communities, and the world community come second. Then the final responsibility goes to the stockholders. So putting its consumers first on the receiving end is an unconventional management approach

    Rating:
    Essay Length: 799 Words / 4 Pages
    Submitted: November 14, 2012 Autor: William
  • Bunnings Warehouse Marketing Mix

    Bunnings Warehouse Marketing Mix

    Type to enter text Individual Assessment - Part One Customer Driven Marketing Strategy Matthew Adams 17th August 2012  Essay Question Using a real life example of a company outline the key components of a customer driven marketing strategy. Illustrate how these components are utilised by your selected company in implementing a customer driven marketing strategy. Introduction A successful Customer Driven Marketing Strategy is centered around building and creating value for the business’ customers. I

    Rating:
    Essay Length: 1,117 Words / 5 Pages
    Submitted: November 15, 2012 Autor: daiello
  • A Review of Literature Pertianing to the 5 Changes Relevant to Contemporary Marketing Practice

    A Review of Literature Pertianing to the 5 Changes Relevant to Contemporary Marketing Practice

    A review of literature pertianing to the 5 changes relevant to contemporary marketing practice. Change 1: Financial Accountability, Loyalty, and Customer Value Management The Main Issue: The marketing function should be a stronger feature in business leadership, bringing a longer term view of performance, since understanding rapidly changing markets and marketing effectively to them will drive competitive advantage and shareholder value, through the acquisition and retention of customers . However, historically, it has been difficult

    Rating:
    Essay Length: 544 Words / 3 Pages
    Submitted: November 16, 2012 Autor: antoni
  • Kim’s Pizza Playhouse - Marketing and Marketing Strategy

    Kim’s Pizza Playhouse - Marketing and Marketing Strategy

    Kim’s Pizza Playhouse wishes to open a business as a means to opening a pizzeria for entertainment purposes for both children and adults. Kim’s Pizza Playhouse will be located at 5678 Washington Drive in Montgomery, Alabama. The pizzas will be made by customers themselves, as the customers will be provided with a flavored crust they choose, next placing their toppings at their leisure, and lastly watching their pizzas being made via the “Pump It Up

    Rating:
    Essay Length: 497 Words / 2 Pages
    Submitted: November 16, 2012 Autor: Shyshyne
  • Read/write Assignment

    Read/write Assignment

    Chapter 5 Read/Write Assignment 1. Into today’s high-tech world it is very important for customers to be able to access a business via the internet. With this being said when a customer has an issue or a question they want to be able to get their problem solved and their answer quickly so a business needs to have the resources available on their website for the customer to do this. So it is very important

    Rating:
    Essay Length: 405 Words / 2 Pages
    Submitted: November 16, 2012 Autor: Tamez122222
  • The Tablet Wars: Will Price Determine Market Dominance?

    The Tablet Wars: Will Price Determine Market Dominance?

    The Tablet Wars: Will Price Determine Market Dominance? Amazon recently shocked consumers with the unveiling of a new line of tablet computers. The new line of Kindle Fires packs more features and is cheaper than Apple’s dominant iPad. Amazon dropped the price of its entry level tablet from $199 to $159 and introduced three new versions of HD Kindle’s from prices ranging from $199 to $599. This move puts a tremendous amount of pressure on

    Rating:
    Essay Length: 764 Words / 4 Pages
    Submitted: November 16, 2012 Autor: mstew11
  • Particular Assignment Browning

    Particular Assignment Browning

    Jason W Cleveland MIT 500-Case Study 2 January 29, 2012 1. What do I think of the particular assignment given to Browning? Browning did not have an easy task at hand. Because IMT was a combination of different companies with decentralized leadership based of geographic location and then further split into two heads of one animal with cost and R&D separating them. Browning walked into a hornet’s nest. Any one of the four options could

    Rating:
    Essay Length: 1,678 Words / 7 Pages
    Submitted: November 17, 2012 Autor: Clevelandj99
  • International Marketing

    International Marketing

    ORGANISATION, a social unit of people that is structured and managed to meet a need or to pursue collective goals. It is a collection of rights, privileges, obligations and responsibilities that is delicately balanced over a period of time through conflict and conflict resolution. Components of org, Organizational structure (organizations have a structure or shape. The kind of information systems you find in a business firm and the nature of problems with these systems often

    Rating:
    Essay Length: 397 Words / 2 Pages
    Submitted: November 17, 2012 Autor: junior
  • Air France Internet Marketing

    Air France Internet Marketing

    Air France‘s Case You have just been hired by Rob Griffin to help him better understand the effectiveness of Air France’s online sponsored search efforts. He has requested answers to the following questions: 1. Please calculate the effectiveness of each of Air France’s marketing campaigns across the 7 different publishers categories (3 points). Publishers Avg. Cost per clicks Tot. Clicks Media Costs Tot. Bookings Tot. Revenue Net Revenue Net Rev per Cost Avg. of Sales

    Rating:
    Essay Length: 1,540 Words / 7 Pages
    Submitted: November 17, 2012 Autor: pugnamaniacz
  • Supercuts' Market Segmentation

    Supercuts' Market Segmentation

    All of our target market segments are either of American, Canadian, British, or Puerto Rican nationality and come from lower to middle social classes. Segment 1: 18-50 years old men Supercuts have identified several target market segments that will be pursued. The largest market segment (65%1) are male customers aged between 18 and 50 years old who want to have a current look at an affordable price in a convenient location. These mostly urban area

    Rating:
    Essay Length: 936 Words / 4 Pages
    Submitted: November 19, 2012 Autor: luccia6
  • Marketing Myopia

    Marketing Myopia

    Marketing Myopia is the failure to define an organization's purpose in terms of its function from the consumers' point of view. For example, railway companies that define their markets in terms of trains, rather than transportation, fail to recognize the challenge of competition from cars, airlines, and buses. It is therefore necessary to define the needs of the consumer in more general terms rather than product-specific terms. Marketing Myopia is the short sighted look of

    Rating:
    Essay Length: 671 Words / 3 Pages
    Submitted: November 20, 2012 Autor: alexkani
  • Marketing Research Report

    Marketing Research Report

    Introduction: The following is an individual report about the different methods of doing a research project. Any research is categorized into two major methods: 1. Secondary Research 2. Primary Research. This report explains the concepts making use of a number of references and analyses the information gathered through those sources. Value and Weakness of Secondary Research: “Secondary research (or desk research) gathers existing information through available information sources” (Government of Queensland). Secondary research is the

    Rating:
    Essay Length: 1,036 Words / 5 Pages
    Submitted: November 21, 2012 Autor: shiva2013
  • Kodak and the Digital Revolution

    Kodak and the Digital Revolution

    Kodak and the Digital Revolution 1. Kodak strategy in traditional photography had the following guiding principles: mass production at low cost, international distribution, extensive advertising and focus on customer needs. It was supported by heavy investments into scientific research and development. The company always had superior marketing, full of innovative approaches, and very good relationships with retailers. Kodak managed to maintain its leadership for such a long time largely through its power with distribution channels.

    Rating:
    Essay Length: 1,486 Words / 6 Pages
    Submitted: November 22, 2012 Autor: rita
  • Almaza Marketing Analysis

    Almaza Marketing Analysis

    I. Historical Background Less than a century ago, 5 men bonded by brotherhood and friendship sailed on a journey to brew Lebanon’s first beer ever; Michael Jabre, Antoine Comaty, Asaad Jabre and Panayoti Anghelopoulo. Little did they know the fruit of their friendship would be later on shared and enjoyed by millions of friends. It is in the early 60’s that the Brewery’s true expansion began. Driven by passion and in quest of excellence, Michael

    Rating:
    Essay Length: 1,917 Words / 8 Pages
    Submitted: November 23, 2012 Autor: mimicracra961
  • Marketing Plan and Analysis of Entering in Uk Market for Lush Cosmetic’s Products

    Marketing Plan and Analysis of Entering in Uk Market for Lush Cosmetic’s Products

    MARKETING MANAGEMENT ASSESSMENT Submitted to: Programme Administrator: Carrie flitcroft Lecturer: Nichole Dunlop Submitted by: MALIHA BILAL STUDENT ID: 1037868 DATED: 19th APRIL 2012 Executive Summary This report is to provide a marketing plan and analysis of entering in uk market for lush cosmetic’s products over the next three years. This report explores and considers the various factors which impacts lush cosmetic’s product in term of entering the market. There are methods which can be taken

    Rating:
    Essay Length: 2,364 Words / 10 Pages
    Submitted: November 26, 2012 Autor: ibraheem
  • Marketing Case

    Marketing Case

    1. The actual product considers attributes such as brand name (L.L. Bean), features/design (Double L, classic fit), quality level (unbeatable quality, a consistent fit and long-lasting durability) and packaging. The associated services include the nonphysical aspects of the product, such as product warranty (life-long warranty: "you can return anything purchased from us at any time if it proves otherwise."), financing, product support and after sale-service. 2. On the one hand, we could significantly benefit from

    Rating:
    Essay Length: 581 Words / 3 Pages
    Submitted: November 27, 2012 Autor: viki
  • Marketing's Evolving Identity: Defining Our Future

    Marketing's Evolving Identity: Defining Our Future

    Title of the Article: Marketing’s Evolving Identity: Defining Our Future Name of the Author: Robert F. Lusch INTRODUCTION In the everyday life we are regularly hearing and practising what marketing is. But we are not supposed to know how it has evolved and how it is related with the economy. Marketing is not selling products and promoting a product. It is about to the customer and it is a process of creating a value. And

    Rating:
    Essay Length: 973 Words / 4 Pages
    Submitted: December 1, 2012 Autor: jerin.vj
  • Marketing Comms of Innocent

    Marketing Comms of Innocent

    Introduction Innocent ltd is a relatively new company as it was first established in 1999 by Richard Reed, Adam Balon and Jon Wright and it engages on the production and the distribution of fruit drinks. The company operates on a multinational basis but was originally established in the United Kingdom where it now distributes its products through 11,000 outlets (Marketline 2012). Innocent’s major products are fruit products which consist of: Smoothies; Juice; Kids smoothies; Kids

    Rating:
    Essay Length: 2,456 Words / 10 Pages
    Submitted: December 2, 2012 Autor: jmjones16
  • You Are Asked by an Organisation to Prepare a Report on Marketing for a Skeptical Client

    You Are Asked by an Organisation to Prepare a Report on Marketing for a Skeptical Client

    You are asked by an organisation to prepare a report on marketing for a skeptical client. The client is 'Bathurst Carbon Cutters' (BCC),who provide share bikes. The share bike concept involves a number of push bikes being placed around the Bathurst CBD and the University so that people can ride around town rather than drive. The concept is simple: a person becomes a member, gets a key, hires the bike via the internet site and

    Rating:
    Essay Length: 316 Words / 2 Pages
    Submitted: December 2, 2012 Autor: lingxuan
  • Cadim: The China and India Real Estate Market Entry Decisions 2009

    Cadim: The China and India Real Estate Market Entry Decisions 2009

    Case Analysis Cadim: The China and India real estate market entry decisions 2009 1. Evaluate India and China as investment destinations for Cadim. Both India and China are experiencing fast economic growth and they are among the BRICs that are representatives of emerging markets. With their tremendous population and accelerating pace of urbanization, real estate markets of the two countries become fascinating targets of investment. However, real estate investment in a foreign country involves far

    Rating:
    Essay Length: 923 Words / 4 Pages
    Submitted: December 3, 2012 Autor: bigsnowman123
  • How Does Science Applies to Marketing Management

    How Does Science Applies to Marketing Management

    How does science applies to marketing management? Science is related to everything in this world around us. The constant development in technology increases the knowledge we must learn about science to understand how things work. Marketing applies they definition of science in its principles. The usage of physical science is important because it helps you understand the theories behind consumer buying habits. How Does Physical Science Relate to Marketing? Science is in everything around us.

    Rating:
    Essay Length: 556 Words / 3 Pages
    Submitted: December 5, 2012 Autor: Antonio
  • Stock Market Background Check

    Stock Market Background Check

    Stock Market Background Check Return on Equity: The ultimate measure of a stock’s success. ROE shows you the rate of return to shareholders by dividing net income by total shareholders equity. Bigger is always better with this number because it means the company is making a lot of money off the investments that shareholders have made. A good return on equity is anything above 20% Earnings per Share: This is the king of growth measures.

    Rating:
    Essay Length: 296 Words / 2 Pages
    Submitted: December 5, 2012 Autor: mcstunna
  • Marketing Campaign

    Marketing Campaign

    Marketing Campaign Your Second Shot, 2010, USA Overview In October 2010, Canon U.S.A. deployed an advertising campaign named "Your second shot". This project was to help consumers recreate and recapture their lost moments. Canon aimed to use this campaign to introduce and advertise its advanced camera technology – HS system. It did not only create a media buzz but also help canon to enhance its brand image as well as increase in sales. Objective It

    Rating:
    Essay Length: 396 Words / 2 Pages
    Submitted: December 7, 2012 Autor: andrew
  • Centre Parks Marketing

    Centre Parks Marketing

    Contents 1.1 Introduction page3 1.2 Product Orientation page4 1.21 Production Orientation page4 1.22 Sales Orientation page5 1.23 Marketing Orientation page5 1.3 Marketing Mix page6 1.31 Product page6 1.32 Place page10 1.33 Price page12 1.34 Promotion page 1.4 Conclusion page 1.5 Recommendations, Ballots page References page Bibliography page 1.1Introduction The purpose of this report is to determine and evaluate Center Parcs marketing strategy, Identify best practices develop areas of weakness and formulate actions and recommendations to

    Rating:
    Essay Length: 2,574 Words / 11 Pages
    Submitted: December 8, 2012 Autor: rhyon1
  • The Value of Digital Privacy in an Information Technology Age

    The Value of Digital Privacy in an Information Technology Age

    The Value of Digital Privacy in an Information Technology Age Law, Ethics, and Corporate Governance- LEG500 July 29, 2012 Professor Michelle Olmstead, JD, MBA List and describe at least three (3) technologies that allow an individual to research citizens’ private data. Searchbug.com is a technology that charges a fee to help individuals locate people by submitting a name, an address, or an email address. Searchbug.com provides verification concerning identity confirmation, death records, and social security

    Rating:
    Essay Length: 1,383 Words / 6 Pages
    Submitted: December 8, 2012 Autor: marie3503