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Last update: February 15, 2015
  • Rogers Chocolate Case

    Rogers Chocolate Case

    As Steve Parkhill starts his position as presidency for Rogers Chocolates, he is faced with many issues that need to be fixed in order for him to double the size of the firm. In order to achieve this goal, Parkhill needs to improve the internal operations of the firm, and also address client’s concern about packaging the products in child labor intensive countries. Furthermore, the brand Rogers is only mainly recognized by residents of Victoria,

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    Essay Length: 371 Words / 2 Pages
    Submitted: October 15, 2012 Autor: tharsha
  • Cowgirl Chocolates - Case Analysis

    Cowgirl Chocolates - Case Analysis

    COWGIRL CHOCOLATES - CASE ANALYSIS MBA Individual Assignment MKT 6661 Fall 2012 By Brandon W. Viator Table of Contents 1. Marketplace Introduction 2. SWOT Analysis 3. Problem Statement 4. Identification of Alternatives 5. Critical Issues 6. Alternative Analysis 7. Recommendations Cowgirl Chocolates-Case Analysis Marketplace Introduction Cowgirl Chocolates has been a declining business year over year financially since its inception in 1997. In brief the history of the company looks like this. Marilyn Lysohir and her

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    Essay Length: 3,077 Words / 13 Pages
    Submitted: October 17, 2012 Autor: markieboy
  • Charles Chocolate Case

    Charles Chocolate Case

    Charles chocolate is one of the best quality chocolate produces in its industry. Not only it has won various awards for having the best taste chocolate, but also it has its loyal customers globally. It operates out of a 24000 sq. foot factory which has about 130 employees (including management). Charles Chocolates observed a huge hike in their sale season in the winter holiday season. There were a few competitors in the market but Charles

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    Essay Length: 312 Words / 2 Pages
    Submitted: March 4, 2014 Autor: msa759
  • Roger Chocolate Case

    Roger Chocolate Case

    Rogers chocolate Growth problem- triple the size of the company two-to-threefold in 10 years. Growth opportunities - Approach to the cruise-ship industry needs to be considered since the customers are not going downtown any longer. - Franchise the outlets? - Online business- high profits, low costs and good reorder rate. - Corporate gift market. - Olympics coming to whistler- only three stores in BC. - Should rogers penetrate into the US or other parts of

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    Essay Length: 680 Words / 3 Pages
    Submitted: March 19, 2014 Autor: christy88888888
  • Cowgirl Chocolates Case Analysis

    Cowgirl Chocolates Case Analysis

    COWGIRL CHOCOLATES EXECUTIVE SUMMARY Cowgirl Chocolates was started in 1997 by Marilyn and Ross. Both of them are international ceramicists and lecturers. They published an arts magazine Called High Ground but need to find extra income to cover the costs of the production for High Ground. Marilyn was focused on working with chocolate in her prior job and created chocolate sculptures. She started producing her own hot and spicy chocolates after she received a mix

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    Essay Length: 2,206 Words / 9 Pages
    Submitted: May 4, 2015 Autor: paigeallee
  • Digital Chocolate Company Case

    Digital Chocolate Company Case

    QUESTION 1 The best way to organize functions of the teams into social network is to quickly adapt to market changes. This means the firm needs to have a competent management in place to keep a t a par with the ever changing environment. The ideal way to do so is by having a strategic plan in place. Secondly the functions can be organized by having acquisitions of small firms in each country that the

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    Essay Length: 574 Words / 3 Pages
    Submitted: November 4, 2015 Autor: Jennifer Diaz
  • Chocolate Moose Case Study

    Chocolate Moose Case Study

    Driving Forces Analysis Another important tool we decided would be beneficial to our study of Chocolate Moose is the Driving Forces analysis. This tool allowed us to gain a better understanding of the macro-environmental environment regarding ice cream and how it will influence stakeholders within it. Another benefit is that it enabled us to be able to predict which trends will be the most important and have the greatest impact on Chocolate Moose. As we

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    Essay Length: 881 Words / 4 Pages
    Submitted: April 6, 2016 Autor: Spencerchase
  • Purdy's Chocolate Mother's Day Marketing Campaign - Case Study

    Purdy's Chocolate Mother's Day Marketing Campaign - Case Study

    Purduy’s Chocolates Case Study Consumer Behavior – BMKT 364 Yasaman Nourani image1.png ________________ Introduction Market demand for the chocolate-related products has been rising in the recent years. 52 percent of Americans says chocolate is their favorite flavor. (Schwarcz, 2010) Chocolate contains minerals and antioxidants that can help reduce the risk of cancer and heart disease. (Biomed, 2011) Both of these factors are in favor of this feels-good food market. The US National Confectionary Association (NCA)

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    Essay Length: 1,072 Words / 5 Pages
    Submitted: May 14, 2016 Autor: Arian Hosseinzadeh
  • Obhr Case Stusy

    Obhr Case Stusy

    OBHR 428 a. I have heard and observed so many instances of cheating by students at Purdue University. Each semester, I at least come across two to three instances of cheating that are either observed by me or heard through my friends. These instances take place not only during the exams but also in various other forms such as in project submissions, online homework, solved past papers and essays etc. Over 10 to 15 instances

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    Essay Length: 662 Words / 3 Pages
    Submitted: February 25, 2011 Autor: Antonio
  • Case Study World Co's Supply Chain Management

    Case Study World Co's Supply Chain Management

    ASSIGNMENT 1 1. Compare Worldco's supply chain practices to those of most apparel manufacturers? Apparel in japan was more of based upon uncertain demand and short lifecycles.The major difference s between apparel retailing in the US and Japan was that of product variety and cost of real estate.Apparel retailing in japan mainly focused on keeping the gross margins high,inventory turns flexible(Small batch lots/required based) and quickly responding to market signals.The Gross margins in Us on

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    Essay Length: 740 Words / 3 Pages
    Submitted: February 28, 2011 Autor: jon
  • Grenadier Chocolate Company Ltd - the Milk Mate Decision

    Grenadier Chocolate Company Ltd - the Milk Mate Decision

    GRENADIER CHOCOLATE COMPANY LIMITED: The Milk Mate Decision Robert E. M. Nourse "I've gotten into this for several reasons," explained Mr. Ronald Begg, president and founder of Grenadier Chocolate Company. "The potential of financial reward is one of them, although it will likely be some time before we begin to show a profit. I also wanted, however, to be in a position where I would make my own decisions. Procter & Gamble, where I spent

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    Essay Length: 1,445 Words / 6 Pages
    Submitted: February 28, 2011 Autor: simba
  • Apple Inc Case Study

    Apple Inc Case Study

    Apple Computer Inc. an american computer technology company ignited the personal computer industry in the 1976 with its invention of "Apple I" which at the time was the first personal computer, this kicked off a new era for future computer companies to come. Apple Computer Inc. leads todays industry with its sleek modern design which targets mainly the newer generation with its revolutionized iPhone 4‘s, iMac's and many other unique products that captured the heart

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    Essay Length: 330 Words / 2 Pages
    Submitted: February 28, 2011 Autor: simba
  • Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary Chapter One- Background Information Intel Corporation started in 1968 by the creation of Robert Noyce and Gordon Moore, and Andy Groove joined the corporation near the very start. The beginning of the firm's focus was to make semiconductor computer memory. In the early 1970's, the company already experienced serious competition. From the beginning of the company, Intel realized the importance of partnering with computer companies. The

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: February 28, 2011 Autor: moto
  • Charlie Long Case Memo

    Charlie Long Case Memo

    Charley Long is a truck driver, the 18-wheeler variety. He works for Fishy Co, a seafood company in Mobile, Alabama, and drives a company truck. Charley's job entails leaving Mobile at 4:00PM each day (5 days per week) and delivering fresh fish to restaurants and wholesale fish distributors in Mississippi and Louisiana. His last stop, in Lafayette, Louisiana, is generally around 12:00 Midnight. It normally takes Charley about five hours to get back to Mobile.

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    Essay Length: 973 Words / 4 Pages
    Submitted: March 1, 2011 Autor: viki
  • Harley Davidson Strategic Case Analysis

    Harley Davidson Strategic Case Analysis

    My presentation of the analysis of this case would be very specific and to the point. I would relate to certain broad strategy areas and describe them in enough depth to help understand the concept, without going into the complete details. Post analysis of the Harley Davidson turn-around, I see the activities and planning involved by the entire management team, to be somewhat as highlighted below. I would also link these aspects with an (I)

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    Essay Length: 746 Words / 3 Pages
    Submitted: March 1, 2011 Autor: viki
  • America online Case Study

    America online Case Study

    Week 4 Additional Case Study: America Online, Inc. Question 1: Prior to 1995, why was America Online (AOL) so successful in the commercial online industry relative to its competitiors CompuServe and Prodigy? Answer: America Online was more successful due to the pricing rate structure. The rate structure that AOL offers is relatively easier to understand and anticipate. It offers cheaper standard pricing. America Online charged the customers a monthly fee of $9.95 for access to

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    Essay Length: 609 Words / 3 Pages
    Submitted: March 8, 2011 Autor: rita
  • Dell Working Capital Case

    Dell Working Capital Case

    1. Ststement of Problem Dell is anticipating growth of 50% in 1997 and expects to beat the industry growth forecast. With this in mind we need to analyse how best we can arrange funding to support this growth. 2. Statement of Facts and assumptions: A few facts - Dell has been successful in sustaining competitive advantage and maintaining profitability for the following reasons: 1.    It maintains the lowest inventory of FGI and WIP as it

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    Essay Length: 1,054 Words / 5 Pages
    Submitted: March 8, 2011 Autor: viki
  • Case Analysis of Entreprenuership

    Case Analysis of Entreprenuership

    Discussion Questions Q1: Why was Menderes Akdag the ideal choice to lead 1-800-PetMeds?? What do you think would you have happened If Dr.Marc Puleo, 1-800-PetMed's founder, would have reminded at the helm of the company himself? A1: AKdag was the former president of Lens express, one of the first companies to sell contact lens on the internet .He has experienced the exact problem that 1-8oo-petMeds was experiencing and hence he has access to additional know

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    Essay Length: 1,250 Words / 5 Pages
    Submitted: March 8, 2011 Autor: andrey
  • United Beverage Case Study

    United Beverage Case Study

    United Beverage's first product, Gangbuster Interactive Beverages was succeed in the beverage market and reached wide brand recognition. These years, Gangbuster's sales seems stable. The month profit was almost the same for every month. Paul Diaz came up one innovative idea to expend United Beverage's market and development. After team discussion, they had three opinions to develop the product in the future. One is invest in Gangbuster, maintain the stable sales. Another is develop a

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Google Case Memo - Culture at Google

    Google Case Memo - Culture at Google

    Google Case Memo 1. Culture at Google a. Diagnose the culture at Google. From the material provided, I believe that Google has a very unique culture that can be thought of as a very strong customer-responsive culture. Their company motto is "Don't be Evil" which exemplifies their goal of developing products in the best interest of the customer. Although they deal with their customers in a virtual world, they have increased customer satisfaction through their

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    Essay Length: 2,132 Words / 9 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Glass Menagerie - Jim Case

    Glass Menagerie - Jim Case

    In high school, Jim was basically your all around nice guy. He was friendly to everyone, and an example of this is that he called Laura "Blue Roses". He was being friendly when he nicknamed her that, but otherwise they didn't really talk to each other. That was basically under the only circumstances that they actually talked. The only reason that Jim asked Laura what was the matter in the first place, was because she

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    Essay Length: 589 Words / 3 Pages
    Submitted: March 8, 2011 Autor: jon
  • Ramsey Stockwell Case Study

    Ramsey Stockwell Case Study

    Ramsey Stockwell 1. What are the major issues in this case? The major issues that surround the Ramsey Stockwell case start with the practices of the upper level management. Ramsey Stockwell, the vice president of production, is where some of the issues originate from. Since he is the person who is in control of the product that comes and goes from the company, it is his role to inform other members of management what is

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    Essay Length: 1,196 Words / 5 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Colgate Palmolive Marketing Case

    Colgate Palmolive Marketing Case

    This recommends that the new super-premium Precision toothbrush be launched as a niche product on February 10, 1993. Implementation will take place within 120 days of approval. A niche launch strategy will result in a 17.3% increase in firm-wide profitability by the second year (See pro forma income statement and accompanying assumptions in Exhibits 1). In 1991, Colgate-Palmolive (CP) was number one in the US toothbrush market. However, CP is not represented in the most

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    Essay Length: 638 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Lukoil Case Study

    Lukoil Case Study

    LUKOIL CASE STUDY: THEORIES AND INSTITUTIONS- TRADE AND INVESTMENT 1. What theories of trade help to explain Russia's position as an oil exporter? • Natural & Acquired Advantage: 15 more reserves than Saudi Arabia • Similarity Theory: Trade mostly with neighboring countries, former members of Soviet Union. • Porter Diamond Theory: National competitive advantage, with favorable demand, factor conditions, related & supporting industries and strategy. • Interventionist, merchantilism, PLC theories do not apply. 2. How

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    Essay Length: 275 Words / 2 Pages
    Submitted: March 8, 2011 Autor: viki
  • Deutsche Allegemeinversicherung (dav) Case Study

    Deutsche Allegemeinversicherung (dav) Case Study

    Case Abstract Deutsche Allegemeinversicherung (DAV) was a global leader in the insurance industry, writing nearly DM 48 billion in premiums in 1996 in over 32 countries. Its strengths were the breadth of its products which included health, property, and life insurance in addition to its disability income protection. Managers in other firms throughout the industry attributed DAV's success to two key factors: sound, traditional insurance management; and outstanding customer service. Its exceptional group of risks

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    Essay Length: 3,389 Words / 14 Pages
    Submitted: March 8, 2011 Autor: antoni

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