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Last update: September 16, 2016
  • Mico-Cola Company Report

    Mico-Cola Company Report

    1 30.512 Marketing and society Lecturer: Dr. Maureen Syn Mico-cola Report (Sept 7th, 2010) Tran Van Tien S2084220 Table of contents A. Introduction……………………………………………………………………3 B. Discussions…………………………………………………………….…..…4 1. Product…………………………………………………………….………4 1.1 Desirable products……………………………………………….……4 1.2 Information of products…………………………………………….…4 2. Price……………………………………………………………………….5 2.1 Competitive pricing………………………………………….………..5 2.2 Product-line pricing strategy………………………………………….5 3. Promotion………………………………………………………..……….6 3.1 Advertising and tagline……………………………………………….6 4. Place and Distribution channels……………………………………..……6 4.1 Place…………………………………………………………….…….6 4.2 Distribution channels………………………………………….…..….7 C. Findings…………………………………………………………….…..…….8 D. Recommendations……………………………………………………..…..….9 References…………………………………………………………………….10 Mico-cola report A. Introduction The Mico-cola company is a beverage company

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    Essay Length: 2,327 Words / 10 Pages
    Submitted: July 15, 2012 Autor: andrew
  • Apollo Education and Training Organization Company Report

    Apollo Education and Training Organization Company Report

    HANOI UNIVERSITY FACULTY OF MANAGEMENT AND TOURISM ----------oOo---------- COMPANY REPORT APOLLO EDUCATION AND TRAINING ORGANIZATION (2,795 words) Subject: Introduction to Management Topic: Human Resource Management Lecturer: Ms. Nguyen Le Phuong Tram Tutor: Ms. Nguyen Khanh Linh Students: Bùi Trần Khánh Chi Đặng Tú Chinh Trần Hoàng Giang Đinh Thảo Nguyên Class: Tutorial 3 Date: December 12th, 2016 ________________ TABLE OF CONTENTS Executive Summary 1 1. Introduction 2 2. Analysis of Human Resource Management 3 1.

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    Essay Length: 5,663 Words / 23 Pages
    Submitted: March 5, 2018 Autor: Chi Bui
  • Porter's Five Forces Examples - Reports on Different Companies

    Porter's Five Forces Examples - Reports on Different Companies

    Porter's Five Forces Examples; Reports on Different Companies Introduction There is continuing interest in the study of the forces that impact on an organisation, particularly those that can be harnessed to provide competitive advantage. The ideas and models which emerged during the period from 1979 to the mid-1980s (Porter, 1998) were based on the idea that competitive advantage came from the ability to earn a return on investment that was better than the average for

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    Essay Length: 2,952 Words / 12 Pages
    Submitted: September 13, 2011 Autor: rita
  • Marketing Report: Bmw 7

    Marketing Report: Bmw 7

    Table of Contents 1.0. Qantas and Marketing Strategies 3 1.1. About the Company 3 1.2. Product and Services 3 1.3. Competitor Analysis 4 1.4. The Market 4 1.5. Market Segmentation 4 1.6. Promotional Strategies 5 1.7. Qantas Promotional Mix 5 2.0. Conclusion 6 3.0. Referencing..................................................................................................................6 1.0. Qantas and Marketing Strategies 1.1. About the Company Qantas is the second oldest airline in the world. Qantas and its regional subsidiaries carry more than 30 million passengers a

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    Essay Length: 502 Words / 3 Pages
    Submitted: September 26, 2011 Autor: boparai_22
  • Case Report: Blozis Company

    Case Report: Blozis Company

    Executive Summary In order to address the inefficiencies in Blozis Company’s supply chain department, I recommend that the roles and responsibilities of the supply department as well as the stock room personnel and receiving area be clearly defined. All personnel must be properly trained according to the duties that they are expected to perform, and must only perform duties that are within their realm of responsibility. A specific process must be enforced which outlines the

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    Essay Length: 1,554 Words / 7 Pages
    Submitted: December 13, 2011 Autor: LittleOne
  • The Bourland Companies Case Report

    The Bourland Companies Case Report

    The Bourland Companies Case ReportIn evaluating the financing opportunities of Bourland Companies, it is essential to not only analyze the quantitative factors associated with the transaction, but also the qualitative factors that may ultimately represent larger long run implications and benefits for the company. It is also essential to separate the two properties and evaluate them on an individualized basis so as to consider whether the opportunities are similar and if one method of financing

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    Essay Length: 595 Words / 3 Pages
    Submitted: November 7, 2012 Autor: antoni
  • Bmw Report

    Bmw Report

    BMW Report Intermediate Accounting II Table of Contents Introduction 3 Report 3 Property and Equipment 3 Components of Property and Equipment 4 Intangible Assets 4 Goodwill 5 Depreciation Methods 5 Impairment 6 Current Liabilities 6 Long term Liabilities 7 Bonds Payable 7 Capital Lease 7 References 9 Introduction Bayerische Motoren Werke AG (BMW) is one of the leading manufacturing companies related to automobile industry. It was founded in the year 1917 and is headquartered at

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    Essay Length: 1,811 Words / 8 Pages
    Submitted: November 29, 2012 Autor: eward109
  • A Research Report on Diversity Management, Control and Resistance of a Beverage Company

    A Research Report on Diversity Management, Control and Resistance of a Beverage Company

    1. Executive Summary Diversity in the workforce has become a reality in today’s world; it is not just happening in industrial, but also happening in many countries. It is expected by the turn of the century, a larger proportion or larger source of the workforce will be occupied by older worker, women and workers from a wider variety ethnic and cultural group (Kramar 1998). If diversity can be effectively managed, the organisation could benefits from

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    Essay Length: 1,116 Words / 5 Pages
    Submitted: December 26, 2012 Autor: liviachia
  • Ford Motor Company Consultant Report

    Ford Motor Company Consultant Report

    Running Head: FORD MOTOR COMPANY CONSULTANT REPORT Sr. Seminar in Business Administration-BUS499 May 15, 2010 FORD MOTOR COMPANY CONSULTANT REPORT Abstract Mr. Alan Mulally has contracted Gibson consulting firms to assist his management team in restoring Ford Motor Company’s reputation and viability. This report will discuss those areas that affect Ford’s brand image and ways to return the company to profitability and evaluate Ford’s present situation. Lastly, this report will explain what role strategic leadership

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    Essay Length: 1,649 Words / 7 Pages
    Submitted: April 26, 2013 Autor: berngib814
  • This Report Is About Yankee Fork and Hoe Company

    This Report Is About Yankee Fork and Hoe Company

    Abstract This report is about Yankee Fork and Hoe Company. The company produces and sells four different lines of garden tools. The garden tools range for either the occasional user or the everyday user. Some products are of the highest quality and some are more economical. The company faces fierce competitiveness in the market place. Product designs are straightforward and uncomplicated. President Allan Roberts is aware his company’s garden tools are for the advanced end

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    Essay Length: 841 Words / 4 Pages
    Submitted: June 25, 2013 Autor: bmap23
  • Case Report: Kristen’s Cookie Company

    Case Report: Kristen’s Cookie Company

    TO 313 Section 00? Your Name(s) All text, tables, exhibits, and Excel worksheets in this assignment were prepared on my (our) own. Case Report: Kristen’s Cookie Company This is the first selective case report. Work with your case group members (2-3 people per group). Fill in your names and section number in the header. No discussion with anyone outside your team is allowed. Below, write your answers to Questions 1-5. Your analysis should be based

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    Essay Length: 1,319 Words / 6 Pages
    Submitted: September 16, 2015 Autor: mikailam
  • Report for a Six Sigma Case Study in a Large-Scale Automotive Supplier Company in Turkey

    Report for a Six Sigma Case Study in a Large-Scale Automotive Supplier Company in Turkey

    Six Sigma and Quality Management Term Paper Summary Report Hong, Kaiwei: Groupmates: 1. Ji, Yaoan 2. Song, Kaiwei 3. Bochen, Huang Paper # and Title: 4. <<A six sigma case study in a large-scale automotive supplier company in Turkey>> Summary: This case study starts by presenting and discussing opinions from various researchers about how factors such as human factors and company culture, especially in developing countries and heavy industries, could affect the effectiveness of six

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    Essay Length: 567 Words / 3 Pages
    Submitted: October 14, 2015 Autor: hongkaiwei
  • Scouting Report: Groupon Company

    Scouting Report: Groupon Company

    Scouting report: Groupon Company Corporate Strategy Group 6 Orange Hsu, Mimi Hsu, To Leung, Jack Li Yanjing Li, Kelly Tsai, Timer Yan * Introduction * Profile * Its name blends “group” and “coupon”. * Groupon is a global e-commerce marketplace connecting millions of subscribers with local merchants by offering activities, travel, goods and services in more than 45 countries. * provided consumers about the discount tickets for eat, drink, play, music etc * History *

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    Essay Length: 4,528 Words / 19 Pages
    Submitted: February 8, 2016 Autor: xiaopangxie
  • Grenadier Chocolate Company Ltd - the Milk Mate Decision

    Grenadier Chocolate Company Ltd - the Milk Mate Decision

    GRENADIER CHOCOLATE COMPANY LIMITED: The Milk Mate Decision Robert E. M. Nourse "I've gotten into this for several reasons," explained Mr. Ronald Begg, president and founder of Grenadier Chocolate Company. "The potential of financial reward is one of them, although it will likely be some time before we begin to show a profit. I also wanted, however, to be in a position where I would make my own decisions. Procter & Gamble, where I spent

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    Essay Length: 1,445 Words / 6 Pages
    Submitted: February 28, 2011 Autor: simba
  • Coca - Cola Company: Porter Five Forces Model

    Coca - Cola Company: Porter Five Forces Model

    This paper will cover a situational analysis of the Coca - Cola Company with assessment of industry structure using the Porter Five Forces Model. Industry Structure Hill and Jones give the following definition of industry: "An industry can be defined as a group of companies offering products or services that are close substitutes for each other" (Hill & Jones, 2009, p. 53). Leader of the industry will have a competitors, who serve the same essential

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    Essay Length: 761 Words / 4 Pages
    Submitted: February 28, 2011 Autor: simba
  • Flora2000 Company Analysis

    Flora2000 Company Analysis

    3. OBJECTIVES OF THE STUDY 3.1 Primary Research Objective To streamline the existing processes of online flower delivery and to do online branding of Flora2000. 3.2 Project Deliverables • Study of existing processes followed in online delivery of flowers. • Design a marketing campaign for online marketing of Flora2000 in the Global market. The report covers recommendations on marketing and branding aspects for Flora2000. 3.3 Value of information to the management  Information which captures

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    Essay Length: 1,645 Words / 7 Pages
    Submitted: March 1, 2011 Autor: moto
  • Avon Company

    Avon Company

    AVON is the company with an old history. The very beginning of the direct-selling is also connected with AVON, when David McConnell (developer of AVON Company) realized that people came listening him describing the books because of the gifted perfume. During the years more and more AVON representatives joined the company, and in year 1999 AVON was considered as largest direct seller of beauty products with annual sales of 5.3 billion dollars. For about 100

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    Essay Length: 504 Words / 3 Pages
    Submitted: March 1, 2011 Autor: moto
  • 1-800-Flowers Company Description

    1-800-Flowers Company Description

    1-800-Flowers.com 1-800-Flowers.com is the world's leading florist and gift shop (About Us: 1-800-FLOWERS). With its headquarters located in Westbury, New York, 1-800-Flowers.com was founded in 1976 by James McCann. James McCann, CEO and founder of 1-800-Flowers.com, lived in Queens, New York with his family and had hoped to be a police officer and studied at the John Jay College of Criminal Justice in New York in the 1970's. He eventually became a social worker continuing

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    Essay Length: 972 Words / 4 Pages
    Submitted: March 1, 2011 Autor: viki
  • The Boeing Company Marketing Plan

    The Boeing Company Marketing Plan

    A marketing outline for The Boeing Company. Market share, SWOT analysis, Short term v. Long Term, Environmental analysis, Reccommendations Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. It was founded in 1916 by William Boeing as Pacific Aero Products Company and changed its name to The Boeing Airplane Company in 1918. Boeing has continued to grow ever since. It has a vast product line ranging

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    Essay Length: 2,090 Words / 9 Pages
    Submitted: March 1, 2011 Autor: viki
  • Review Sustainability Report 2008 of British American Tobacco

    Review Sustainability Report 2008 of British American Tobacco

    Review Sustainability Report 2008 British American Tobacco Table of Content Part I: Review Program of Biodiversity Partnership (Environment) 1 Part II: Review Overall Report 10 Part III: Business Ethics Principles 14 Sources / References 15 Part I: Review Program of Biodiversity Partnership (Environment) BAT's sustainability agenda comprises five key goals that cover all areas which is an integral part of delivering this strategy: harm reduction, marketplace, supply chain, environment, people and culture. In this review,

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    Essay Length: 3,545 Words / 15 Pages
    Submitted: March 8, 2011 Autor: jon
  • Saxonville Sausage Company

    Saxonville Sausage Company

    SAXONVILLE SAUSAGE COMPANY In order to fulfil her mission to assess the "Italian opportunity" of Vivio and to develop it into a national brand, Ann Banks needs to understand the current situation of the brand. Vivio was launch very "roughly" 4 years ago, with no prior real planning for its positioning: an "Italianised" name was chosen, an Italian flag was put on the label, and the price was benchmarked on the regional similar products. Vivio

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    Essay Length: 2,815 Words / 12 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Chem-Med Company Ratio Analysis

    Chem-Med Company Ratio Analysis

    Solution Case # 02: Question # 1: Year 2005 2006 2007 2008 2009 Sales 3051 3814 5340 74 10466 Sales Growth 25% 40% 40% 40% Sales growth for the year 2006 is 25% where as the sales growth projected for the year 2007, 2008 and 2009 is 40%. Question # 02: Year 2005 2006 2007 2008 2009 Income 766 1150 1609 1943 2903 Income Growth 50.13% 39.91% 20.76% 49.41% Income growth in the year 2006

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    Essay Length: 753 Words / 4 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Hansen's Beverage Company Analysis

    Hansen's Beverage Company Analysis

    EXECUTIVE SUMMARY Japan, specifically Osaka, has been identified as a very lucrative market. It is in Hansen's Beverage Company's best interest to pursue a pilot program in the city of Osaka. Hansen's will test two product lines: fruit juice and tea. Both would be positioned as high-end, healthy, and fun-to-drink beverages. Our target audience is comprised of 15-30 year old, males and females. Japanese youth are interested in and open to experiencing products imported from

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    Essay Length: 2,068 Words / 9 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Hr Policies and Practices in Training Needs Analysis Area of Kazakhstani Companies

    Hr Policies and Practices in Training Needs Analysis Area of Kazakhstani Companies

    Introduction Each day each company faces a lot of people, consumers with different questions about production, about workstation and quality. All companies should have great service to encourage them and attract. Service plays an important role in every business. That's why Training Needs Analysis is needed. TNA is an effective way to identify any gap between the skills your business needs and those your employees have. It involves gathering information to identify areas where your

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    Essay Length: 3,783 Words / 16 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Executive Information Simulation - Teleswitches Company

    Executive Information Simulation - Teleswitches Company

    Executive Summary Organizational culture is the most difficult attribute of a company to change and can tend to persist and strengthen over time. Hofstede refers to it as the "software of the mind", and this is clearly evident when analyzing the culture present at Teleswitches during the Executive Information System (EIS) simulation that our group carried out. Numerous instances of power and politics within Teleswitches affected decisions made by our group, and it became apparent

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    Essay Length: 3,571 Words / 15 Pages
    Submitted: March 8, 2011 Autor: andrew

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