Mico-Cola Company Report
Autor: andrew • July 15, 2012 • Case Study • 2,327 Words (10 Pages) • 1,372 Views
1
30.512
Marketing and society
Lecturer: Dr. Maureen Syn
Mico-cola Report
(Sept 7th, 2010)
Tran Van Tien
S2084220
Table of contents
A. Introduction……………………………………………………………………3
B. Discussions…………………………………………………………….…..…4
1. Product…………………………………………………………….………4
1.1 Desirable products……………………………………………….……4
1.2 Information of products…………………………………………….…4
2. Price……………………………………………………………………….5
2.1 Competitive pricing………………………………………….………..5
2.2 Product-line pricing strategy………………………………………….5
3. Promotion………………………………………………………..……….6
3.1 Advertising and tagline……………………………………………….6
4. Place and Distribution channels……………………………………..……6
4.1 Place…………………………………………………………….…….6
4.2 Distribution channels………………………………………….…..….7
C. Findings…………………………………………………………….…..…….8
D. Recommendations……………………………………………………..…..….9
References…………………………………………………………………….10
Mico-cola report
A. Introduction
The Mico-cola company is a beverage company which is intending to develop the market share of fortified foods and beverages in Philippine. As the request of Mico-cola CEO, this report was written by Tim Tran who is a member of the
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