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Mico-Cola Company Report

Autor:   •  July 15, 2012  •  Case Study  •  2,327 Words (10 Pages)  •  903 Views

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30.512

Marketing and society

Lecturer: Dr. Maureen Syn

Mico-cola Report

(Sept 7th, 2010)

Tran Van Tien

S2084220

Table of contents

A. Introduction……………………………………………………………………3

B. Discussions…………………………………………………………….…..…4

1. Product…………………………………………………………….………4

1.1 Desirable products……………………………………………….……4

1.2 Information of products…………………………………………….…4

2. Price……………………………………………………………………….5

2.1 Competitive pricing………………………………………….………..5

2.2 Product-line pricing strategy………………………………………….5

3. Promotion………………………………………………………..……….6

3.1 Advertising and tagline……………………………………………….6

4. Place and Distribution channels……………………………………..……6

4.1 Place…………………………………………………………….…….6

4.2 Distribution channels………………………………………….…..….7

C. Findings…………………………………………………………….…..…….8

D. Recommendations……………………………………………………..…..….9

References…………………………………………………………………….10

Mico-cola report

A. Introduction

The Mico-cola company is a beverage company which is intending to develop the market share of fortified foods and beverages in Philippine. As the request of Mico-cola CEO, this report was written by Tim Tran who is a member of the

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