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Coca Cola Company - Diversity in Relation to a Company

Autor:   •  October 18, 2013  •  Research Paper  •  2,987 Words (12 Pages)  •  983 Views

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The purpose of this project is to observe the different areas within diversity in relation to a company. This involves observing the company under the nine grounds of diversity which are age, disability, religion, race, sexual orientation, gender, family and marital status. Diversity also deals with areas such as policies emplace within the organisation around the area of diversity. Other areas include status of workers, implications of diversity in an organisation, recommendations and finally a training workshop in the area of diversity. Coca-Cola Company Atlanta in USA is the company observed within this project.  

Coca Cola Company


Coca-Cola was created in 8th May 1886 by John S. Pemberton, in Atlanta (U.S.A.). The drink was sold on a soda fountain at the Jacob’s Pharmacy. In 1888, after Pemberton’s death, a businessman named Asa G. Candler bought all the rights. He became the company’s first president and transformed this invention into a business (Coca-Cola Company, 2011).

The drink was put in bottle, for the first time in 1894. The Coca-Cola Company was none too pleased about the proliferation of copycat beverages taking advantage of its success. The advertising campaign was focused on the authenticity of Coca-Cola, urging consumers to "Demand the genuine" and "Accept no substitute." The Company also decided to create a distinctive bottle shape to assure people they were actually getting a real Coca-Cola (Coca-Cola Company, 2011).

In 1919, the Coca-Cola Company is sold by the Candler family for $25 billion to a group of businessmen led by Ernest Woodruff from the Trust Company of Georgia. Woodruff would spend more than 60 years as Company leader introducing the beverage to the world beyond. He pushed development and distribution of the six-pack, the open top cooler, and many other innovations that made it easier for people to drink Coca-Cola at home or away (Coca-Cola Company, 2011).

In 1941, America entered World War II. Thousands of men and women were sent overseas. The country, and Coca-Cola, rallied behind them. Woodruff ordered that "every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is, and whatever it costs the Company"(Coca-Cola Company, 2011).

The metal can where introduced in 1959. The company now has several different products. Some of them are derived from Coca-Cola, the others are completely different (Coca-Cola Company, 2011).

After 70 years of success with one brand, Coca-Cola, the Company decided to expand with new flavours: Fanta, originally developed in the 1940s and introduced in the 1950s; Sprite followed in 1961. In 1960, The Coca-Cola Company acquired The Minute Maid Company, adding an entirely new line of business (juices) to the Company (Coca-Cola Company, 2011).

The Company's


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