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The Coca-Cola Company

Autor:   •  October 15, 2016  •  Case Study  •  454 Words (2 Pages)  •  513 Views

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The Coca-Cola Company (KO) is the world's largest beverage company KO dedicates in beverage concentrates operations and finished product operations. The company selling concentrates and syrups to authorized bottling and canning partners. The bottling partners combine the concentrates/syrups with sweeteners or water to produce finished beverages. The production of finished beverages is by selling beverages directly to retailers or, in some case through wholesalers. Generally, finished product operations generate around 25% higher in net operating revenues but lower gross profit margins than concentrate operations. The company offers over 500 brands in over 200 countries. The company's business is divided into six operating segments: Eurasia and Africa, Europe, Latin America, North America, Pacific and bottling investments and corporate. The operating income contribution by segment is 11.3%,33.1%, 24.9%, 28.5%,25.1%,o%,-22.9% respectively. Europe has the highest operating margin in 2015, which is 63.6%. While carbonated beverages account for a majority of the company's portfolio. KO has almost 50% of global market share in CSD's , account for 70% of company’s volume. In fiscal 2015, Coca-Cola’s sparkling beverages posted a 1% volume growth compared to a 5% growth in still beverages. Due to the highly growth in still beverage .KO has recently increased its focus on its still beverage portfolio. In 2015, KO has developed a new strategic partnership model through equity investments such as increased Keurig Green Mountain.’s share to 16% and owns 16.7% stake in Monster Beverage. Monster transferred its non-energy business to KO. At the same time, KO transferred its worldwide energy business ownership to Monster. Investment like those as well as pursuing mergers & acquisitions will leverage growth in the energy drinks and enhance the growth of the company.


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