Speechteach Case Study

Organization Name

SpeechTeach® is a virtual database specific for professionals. The database aides in improving individuals interview skills in a convenient on the go approach. SpeechTeach® will be able to be used as a computer software or via a phone application. SpeachTeach® competes in the Internet Publishing and Broadcasting, Web Industry. This particular industry includes and develops software design and support.

SpeechTeach® name was chosen as a unique alternative to my original choice, “SpeechTeach.” The switching of the letters is a play on words that still alludes to the product but gives it a unique and distinctive brand name. SpeachTeech® performs the following system functions:

1.    Filter a set of industry specific interview questions that tailors to the users’ needs

2.    Record the users’ answers for each question

3.    Use recorded answers to analyze user’s speech patterns

4.    Provide feedback and suggestions based on word usage, vocabulary, filler words, etc.

The ability of the software application to perform an array of unique capabilities is teaching the user speech techniques and developing the user’s public speaking practices and confidence. The name provides a unique but understandable concept to a potential user. I confidently believe the name ranks high on creativity and will be easily comprehended by potential users.

Research

My original search was a general search of “SpeachTeech,” and the TESS database returned zero matches. I toggled with the search queries multiple times, and the search database returned zero results for each different attempt. I attempted searching for the “exact phrase,” “any search term,” and “all search terms.” The system was unable to locate any items with the name SpeachTeech®. To test the validity of the system I tested popular brands such as Nike, Apple, and the alternative to SpeachTeech ®, SpeechTeach. The system was able to locate and bring up hits for the alternative search items.  I attempted to separate the phrase, "SpeachTeech" and was still unable to find any similar hits to the organization name. Three similar results that were found searching, "SpeechTeach®" include Speech Teach, Speech Tech, and Teach Speach.

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