Radioshack Case Study
Autor: jopeza387 • May 10, 2016 • Case Study • 7,109 Words (29 Pages) • 639 Views
[pic 1]
Case Analysis
Juan Oropeza
Business 497A Mon-Wed, 5:00 - 6:15p
Dr. Parkhurst
Table of Contents
Organization Summary
History………………………………………………………………………………1
Strategic Management………………………………………………………………3
Industry Competition
Competitors…………………………………………………………………………5
Diversity of Competitors……………………………………………………………6
Brand Identity and Product Differentiation…………………………………………7
The External Environment
Political-Legal Forces……………………………………………………………….7
Economic Forces…………………………………………………………………….8
Social Forces ……………………………………………………………………….8
Technological Forces …………………………………………………..………….10
Ethics and Corporate Social Responsibility
Mission, Goals, and Objectives…………………………………………………….11
Corporate Level Strategy…………………………………………………………...12
Retrenchment Strategy – Liquidation 201………………………………………….15
Business Size, Strategy and /Performance………………………………………….16
Functional Strategies - Marketing
Pricing Strategy……………………………………………………………………..16
Promotion Strategy………………………………………………………………….17
Product/ Service Strategy…………………………………………...……………….17
Place (Distribution) Strategy ……………………………………………………….17
Strategy Formulation
Strengths…………………………………………………………………………….18
Weaknesses………………………………………………………………………….18
Opportunities ……………………………………………………………………….18
Threats ………………………………………………………………………...…….19
Recommendations
Alternative 1………………………………………………………………………...19
Alternative 2……………………………………………………………….….…….19
Alternative 3……………………………………………………………….……….20
Strategy Execution: Organizational Structure
Corporate Involvement…………………………………………………………….20
Conclusion………………………………………………..…………………….20
...