Omnicart Case Study

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Hointer – Omnicart

Website: http://www.hointer.com/product_omnicart_full.html#Features

Objective

Omnicart is an innovative IT strategy tool in retail industry developed by Hointer. It helps its clients re-invent store experiences by combining the beauty of shopping with best technologies.

How it works

Step1

Omnicart when paired up with another company’s products(etag), shoppers can scan a product(etag) to get the product information instantly. Bringing the benefits of online shopping to a mobile phone, consumers can read detailed product information, personalized recommendations, style ideas, fit suggestions and customer reviews. They can also watch media clips and videos.

Step2

According to Hointer, the products merge online and offline by allowing customers to add items to their shopping carts by tapping eTags in-store or by browsing Omnicart at home. They can then get product suggestions and recommendations in real time as well as availability information for sizes and colors.

Step3

When customers are in a physical store, Hointer likens a smartphone to a remote control, which can have clothing sent directly to a fitting room. This frees up customers from having to lug around multiple items while shopping. Customer scans the product they want to try and it is sent automatically to the trial room in 30 seconds. If not satisfied with the size, select a different size through the app which would be sent to the trial room itself. And the products can be removed from the virtual shopping cart. Omnicart also streamlines the checkout process, allowing shoppers to check out on their mobile devices or at the sales counter and in just one click.