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Nestle Mission, Vision, and Values

Autor:   •  October 3, 2016  •  Research Paper  •  1,442 Words (6 Pages)  •  1,815 Views

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Nestle Mission, Vision, and Values

Matthew Czech

University of Phoenix

August 15, 2016

Nestle Mission, vision, and Values

 Nestle is a leading fortune 500 company that strives on remaining the leader in health and wellness by providing its customers with good food and beverages. Nestlé’s mission statement is, “Nestlé is the world's leading nutrition, health and wellness company. Our mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.” Nestlé’s vision statement is, “to be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, and preferred supplier selling preferred products.” These statements can be criticized by the critique for robust statements and found to be very effective for the organization and the markets they provide to.

Nestlé’s mission statement is simple and straight to the point. They are saying good food, good life is what Nestle is set out to accomplish. Now, Nestle does not only provide foods and beverages so I think this statement would need to be adjusted by brand and market but over 75% of Nestles business is in the foods and beverages markets.

The statements are also informative. The information provided in the mission and vision statement provide a clear explanation on what Nestle is about and what their vision and values are. The statements are definitely memorable and easy to follow. No misconceptions can be found with these basic and straight to the point sentences. The statements have proven to be achievable as nestle has been a leading provider of these items over the course of the last several years.

Nestle remains a fortune 500 global company that is desired by numerous different customers. Employee Buy-in is another way to critique the statements. Nestle is an extremely large corporation that is worldwide. Employee Buy-in needs to happen at all levels of the employment chain in order for it to be conceived correctly and the company be effective. I would have to say that the employees have bought into these statements provided by our leadership teams. Now in my current facility I can see that the culture is a little rough around the edges but they just need a little guidance get them back on track. Maybe a refresher of what Nestle stands for is just what they need to get the facility back in line with Good Food, Good Life standards.

Nestlé’s core competencies would be a brand name, loyalty, manufacturing and distribution networks, customer wants and needs, flexibility, multidirectional usages and order criteria. These are just a few of Nestlé’s competencies. Let’s first define what a core competency is. A core competency is a company’s unique characteristic or capability that provides a competitive advantage in the marketplace. It will allow the company to provide value to its customers and deliver continued growth to the business. The core competencies of a company give the business the ability to use expertise and specific skillsets to reach a wide range of markets. The core competencies also make it hard for a competitor to replicate the products being made by the organization which makes them stand out in the market place.


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