Intekma Resort & Convention Centre (ircc) Case

Intekma Resort & Convention Centre (IRCC) a 3 star concept of hotel apartment located in Shah Alam apposite place for business and conventions as well as for leisure and social events. Surrounded by lush natural greenery it is the perfect avenue to escape from hustle and bustle of the city life. It is business condotel resort. Intekma Resort & Conventional Centre offers 162 well equipped tastefully designed to complement both business and leisurely pursuits fulfil the needs of its customers perfectly. There provides facilities such as hotel conference, seminar, dinner, weeding and meeting facilities. Intekma Resort & Conventional Centre located at Shah Alam is wholly owned by the MARA Institute Technology, which was bought from the Perbadanan Kemajuan Negeri Selangor.

An effective low budget promotional program for Intekma Resort are firstly find the right target which is a critical part of marketing plan is targeting the right customer. For a low-budget high-impact promotional plan to work, find customers who are easy to identify and affordable to reach which is corporate people and family based on the concept of hotel and condotel that Intekma Resort offer. Furthermore, can be reached by clubs, special shows, and targeted publications. Reaching all owners will be ineffective because of limited exposure combined with higher costs of promotional.

Secondly is make Intekma Resort news worthy which is a mention of Intekma company in the right media can help deliver promotional message in a low cost manner. A local plumber has mastered the art of self-promotion. Besides that, Intekma Resort also can form a Joint Venture because Joint ventures are too powerful for business. Forging an alliance with a group of companies or a large corporation can give marketing plan. A joint venture will lower the costs, enabling Intekma Resort to enter into new markets and create new distribution opportunities.

Intekma Resort can also maximize referrals is the most cost-effective method of reaching new customers is by referrals from satisfied customers. A satisfied customer telling others about Intekma Resort is more effective than any fancy ad campaign. Spend time to get customer referrals on a weekly basis. These are just a few of many tactics and strategies used by business to create a high-impact marketing plan on a low-budget. Marketing success comes from creativity; not from having the biggest budget.

Economic downturn will affect the business of Intekma Resort because in this situation people will manage their income very careful and the number of people want to spend their time in resort will be decrease. This can affect the business of Intekma Resort. So, in order to overcome this situation, Intekma

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