Traditional Business Plan
Autor: rockstar16in • March 10, 2012 • Study Guide • 294 Words (2 Pages) • 1,331 Views
Traditional Business Plan
• Executive Summary
• Table of Contents, Figures and Tables
• Statement of who you are and what you are selling (Products/Services; Personal aims, vision and mission statement; Management team is there is one)
• Statement of innovative opportunity/ strategic positioning and company structure (Include your USP in here). (SWOT; PESTEL?)
• Market & Competitive Analysis
• Financials (Cash flow forecast (One year minimum); Profit and Loss Account; Balance Sheet; Some estimate of ‘break-even’) (For a 2500 proposal/plan you only need a Cash Flow Forecast, though you will get extra marks if you include other financial statements!)
• Marketing and Sales
• Operations / Logistics/Human Resources/eBusiness Strategies
• Other important information i.e. Intellectual Property
• Conclusion and Recommendations
• References
• Appendices
- 2500 words for the main body of text (Everything in bold)!
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Grading Criteria:
- The main thing we are looking for regarding your assignment (Business proposal and plan) is evidence of a reasonably unique business idea, which could be suitable for a start-up, and that it has been thought through regarding the opportunity, USP, markets, competitors and overall strategy. Plus a bit on financial planning, operations and human resources, perhaps also something on internet
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