Sumba Island Case Study

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Index

Index        1

Executive Summary        2

Introduction and Background        3

Problems and Challenges        6

SWOT Analysis: Sumba        7

Strengths        7

Weaknesses        8

Opportunities        8

Threats        9

SWOT Analysis: Aryanna        9

Strengths        10

Weaknesses        10

Opportunities        10

Threats        11

Purpose of the Plan        14

Target Sales        15

Futsal Arena        15

Selling Food and Beverages        15

Multifunction Hall        16

Marketing Strategy        17

Work Schedule / Timeline        21

Summary        22

Call to Action        22

Appendix        23

Executive Summary

About the Project[pic 7]

This is Aryanna Tour and Travel's new step of business expansion. Aryanna is planning to build a multi-purpose hall with the basis of a futsal court. Located in Waingapu, East Sumba, Nusa Tenggara Timur, Aryanna Tour and Travel will be the first to open a futsal court with no restriction of purpose for a multi-purpose hall. This business shall be named Grha Aryanna. Specifically located in the centre of the town, Grha Aryanna is just around 20 minutes from the beach. In a normal day, the hall becomes a futsal-court. In other days, it can be a multi-purpose hall that is approximately as big as a large futsal-court.[pic 8]

While people play futsal in normal days, some facilities will be provided. There will be two goal posts facing each other at the end of the court. Ten vests consisting of two different colors will be provided for the players in the court. A net will surround the entire court from side till above, and there will be a fifty-centimeter space between the net and the outline. This net is used to prevent the ball from going out far from the court.[pic 9]

In special occasions, the hall can be transformed into multi-purpose halls such as meeting hall, party hall, wedding ceremony, birthday celebration, and others. Additional facilities will be provided in such special occasion, including standard sound system, stage, chairs and bleachers, white-screen and projector. Basic necessities will be provided for the customers, including toilets for both genders, parking space and conventional ACs. The place will be free from smoke and chewing of pahapa leaves. Finally, there will be a shop for beverages and snacks to fill the customer's thirst and hunger.