Business Plan - Intelligent Fridge

1 Executive Summary

Social change shapes our society. 50 years ago, roles were clearly defined: the father had to work and earned the livelihood of his family. The mother on the other hand, took care of household and the children. Over the years, these roles changed. Women have steady jobs and therefore they have less and less time for the education of their children and the pursuit of their own personal interests. According to recent statistics, in average 23 percent of the weekly leisure is spent on grocery shopping. Especially full-time em- ployees have less and less time for leisure and children remaining.1 Lopos was founded to respond precisely to these changes. We would like to produce fridges which order food at your fingertips. Therefore, your weekly buy-in is just only one fingertip away. Consequently, daily grocery shopping is a pleasure and also saves much time without stress. The intelligent fridge - iFridge - combines the ease of use of Apple products with the reliability of Bosch fridges.

1.1 Mission

Lopos stands for an excellent kind of quality. A superior ease of use, a responsible eco- logical awareness, and a commitment to our customers which is reflected through hon- est and responsible business practices, is that we want to be known for.

If we pay attention of these requirements, our customers will be satisfied and our suc- cess will ensure. For this reason, we aim to repay the debt and interest raised within the next ten years.

1.2 Keys to Success

The keys to success include:

 High quality and easy-to-use products

 Co-operation with well-known fridge and tablet manufacturer

 High reliability in delivery

1 cf. Bundesministerium für Familie, Senioren, Frauen und Jugend (2003), pp. 6-8.

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2 Business Organization

2.1 Organizational Structure

A simple organizational structure is very important for efficient business processes with a quick decision-making. For this reason we defined our company with low hierarchy levels to this functional organizational structure:

Figure 1 - Organization Chart

This is a simplified figure of our organization chart. A more detailed one is clearly rep- resented in the appendix A1.

The Company will be divided in four

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