Xiaomi Case Study
Autor: Lailatul Surhan • April 11, 2018 • Case Study • 4,219 Words (17 Pages) • 438 Views
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UNIVERSITI BRUNEI DARUSSALAM
SCHOOL OF BUSINESS AND ECONOMICS
ASSIGNMENT: INNOVATION MANAGEMENT REPORT
XIAOMI
SUBMITTED BY:
HJH LAILATUL NABILAH HJ SURHAN (17M1335)
BM-5304-C: CORPORATE ENTREPRENEURSHIP
DR. YAZID A. ABUBAKAR
DISCLAIMER:
This material is based upon student’s work supported by UBD. Any opinions, findings, conclusions, or recommendations are those of the authors and do not reflect the views of UBD, its employees or its administration.
TABLE OF CONTENTS
EXECUTIVE SUMMARY | 4 |
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REFERENCES | 14 |
EXECUTIVE SUMMARY
Purpose of Report
This report studies and describes the innovation management process of Xiaomi. It looks into the sources of innovation, how the innovation management process is organised, the impact of innovation on the company as well as the future implications of the innovation on the company.
Case study: Xiaomi
Xiaomi Inc. is a privately owned software and electronics company founded in 2010, with a headquarter in Beijing, China. It was founded by its current CEO Lei Jun, a prominent Chinese entrepreneur, as well as seven other partners. Starting out with a focus on creating custom operating systems and software, Xiaomi has since expanded into manufacturing hardware. By 2017, it has become the world’s fifth largest smartphone maker.
Innovation Management Process
Xiaomi’s breakthrough innovation lies with its business model strategy. By identifying a market opportunity in the economy-minded, lower segment of the Chinese smartphone market, Xiaomi accordingly adopts a low-price yet high-quality technology selling approach. This is achieved through its solely online business operations, and unique marketing and manufacturing strategies that emphasize on customer interaction and involvement.
Impact of Innovation and Future Implications
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