Use of Technology in Mba
Autor: Rahul Kumar • November 23, 2016 • Study Guide • 4,041 Words (17 Pages) • 572 Views
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Index:
- Hindustan Unilever Limited
- Business Strategy
- Organization structure
- Leadership style
- Causal relationship between strategy, structure and leadership style
- Pantanjali
- Business Strategy
- Organization structure
- Leadership style
- Causal relationship between strategy, structure and leadership style
- ITC
- Business Strategy
- Organization structure
- Leadership style
- Causal relationship between strategy, structure and leadership style
1.Hindustan Unilever Limited
The key to HUL’s outstanding performance lies in “the ‘brilliant basics’ of quality, service, execution and cash generation” according to its Annual Report published for FY 2015-16. Unilever Sustainability Plan (USLP) is the blue print of their strategy to achieve their vision
Unilever Sustainable Living Plan
Winning Decisively USLP Model
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HUL’s Growth Strategy
Competitive Growth | Beating the industry growth rate |
Consistent Growth | Maintaining healthy growth rate over the period of time |
Profitable Growth | Widening the margin and at the same time maintaining competitive investment |
Responsible Growth | Maintaining continued progress in sustainability priorities |
1.1Business Level Strategy:
INTEGRATED COST LEADERSHIP/DIFFERENTIATION
HUL addresses each and every cluster in both urban and rural area through micromarketing, delivering product mix addressing different customer segments, increased throughput from retails outlets, building emerging channels and develop new market across the categories.
COST LEADERSHIP
Maximizing the mix End-to-end cost focus
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Manufacturing Efficiency: HUL applies its long-term manufacturing capability relying on efficient capacity creation and new technological implementation that supports volume flexibility. Using their World Class Manufacturing Principles which indulges in RCA (Root Cause Analysis) and elimination of non-value adding activities. This enables improvement in efficiency as well as enhancement of cost performance.
Supply Chain Efficiency: HUL employs Project Symphony, to look into end-to-end value chain in aspects of optimum pricing, materials, supply chain cost, trade spends, taxation, treasury, insurance and overheads. Using a new IT tool they have been able to achieve significant inventory reduction which helped in releasing substantial cash flow for the business. The fiscal witnessed 5% saving in end-to-end supply chain cost.
Economies of Scale: HUL leverages on the efficiency of the value chain network to achieve significant economies of scale.
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